How to do e commerce marketing, how to do e commerce marketing?

The marketing strategies of e-commerce are as follows:

1. The development of e-commerce promotes the reform and improvement of traditional enterprises from the system, especially around the requirements of the development of e-commerce, from the setting of organizational structure, the creation of enterprise employee incentive system and business owners.

2. The development of e-commerce requires enterprises to constantly track the latest progress of related technologies, develop or introduce advanced technologies in a timely manner, and only by improving their technological innovation capabilities can they take the initiative in market competition.

3. E-commerce forces enterprises to pay more attention to the changes in the market, especially the impact of changes in the network market on the production and operation activities of enterprises.

4. E-commerce has put forward new requirements for the quality and management level of enterprise management personnel, and enterprises should innovate from multiple perspectives such as management ideas, management organizations, management methods, and management tools to meet the needs of e-commerce development.

5. E-commerce requires enterprises to have a specific corporate culture, form a cultural atmosphere of equality, democracy, learning, teamwork and enterprising, pay attention to the interests of employees, and reflect the value of employees.

Brand building is an important guarantee for the rapid growth of most enterprises, and "no brand is not forced to be demolished, no brand is not big" has long become the consensus of enterprise development. Brand building is a continuous and long-term process, which requires enterprises to gain insight into their own development genes, clarify their own brand characteristics, brighten brand communication, internalize the brand, strengthen the internal cognition of the brand, and promote the rapid expansion of the brand. Like the "China National Brand Revitalization Project", it is very experienced in this piece and is very OK!

At present, from the perspective of Yuanyulu, through the brand competition of market e-commerce, it has been the unanimous direction of major e-commerce, although the prospects are bright, but there are not many challenges. So, how does the e-commerce industry do branding? How can we achieve an efficient brand upgrade?

1. Rebranding is not something that can be done overnight.

In recent years, the first-class wars of various names have made many people lament the "rampant festival-making". After the war gradually stopped, e-commerce companies began to consider how to improve the stickiness of the platform and improve the positioning of e-commerce in the minds of users. However, this requires a long period of accumulation and user experience upgrades, continuous investment to improve the temperament of the platform, and test the long-distance running ability of e-commerce in order to win lasting competitiveness.

2. Reverse consumers' established perception of e-commerce.

Taking the road of fashion and changing consumers' perception of e-commerce is the key. Taking the apparel category as an example, the first thing e-commerce companies do is to change consumers' inherent impression of the goods they sell: out-of-season styles, inferior quality and low prices, and no brand awareness.

Through the launch of new products, the reshuffling of merchants, the introduction of internationally renowned brands and even luxury goods, etc., the consumer's perception of the "low-end" of online clothing has been reversed.

3. Deal with the conflict of interests between different businessmen.

The product capacity of e-commerce is unlimited, but the resources used for promotion and display are limited. Taking the Tmall platform as an example, once the brand upgrade is implemented, it will face various problems. The flip side of the drastic reform is the unknown risks that are relevant to each tenant.

Many merchants expressed the hope that Tmall's various initiatives and activities would be able to communicate more fully with merchants.

4. Maintain the balance between ** and experience.

In order to attract fashion consumers, various e-commerce companies have successively sought to cooperate with internationally renowned fashion brands. However, most of these brands have already built a complete and mature offline sales system. On the one hand, it is difficult to make a huge difference between online and offline brands of big brands; On the other hand, the shopping experience that can be provided offline is difficult for e-commerce companies to achieve, such as professional shopping guides, shopping environment, and interpersonal communication and exchange.

How to brand in the e-commerce industry? Brand development needs to have its own "growth gene", have its own "brand characteristics", excellent brand development will always be based on their own current situation, looking for good opportunities for brand growth externally, and mining the power of brand growth within the enterprise, this power is based on the deep resource accumulation of the enterprise, originated from the excellent ability of the enterprise to cultivate, the "growth gene" comes from the key success factors of the enterprise, but also from the forward-looking thinking of the future development of the enterprise, with the "growth gene" enterprise brand development is more sustainable.