What are the stories of economic principles?

Let's say the principle of diminishing marginal utility, right? If you are hungry and you like to eat steamed buns, then when you eat the first steamed bun, you like it very much, the second one may not like it so much, the third one is okay, the fourth one is already full, and the fifth one can't eat it. The sixth one is annoyed when he sees it!

That is, the effect of the sixth bun is zero or even negative. This illustrates the principle of diminishing marginal utility in economics.

The short story of economics is as follows:

1. [A little story about sending tea] Zhang San has always liked to drink tea for 20 yuan. In the newly opened tea shop, every time Zhang San went to buy tea, the boss gave him half a tael of good tea. Zhang San saved up the good tea to entertain the guests.

I had nothing to do to make a pot of good tea all day, but I was addicted to drinking. After drinking the free good tea, Zhang San was reluctant to drink 20 yuan. No matter how expensive the tea he bought, the boss always gave him half a tael of better ones.

In half a year, Zhang San spent ten times as much money on tea! ！

2. [A phenomenon of airplanes] Observing passengers aged 30 to 40, passengers in the first-class cabin are often reading books, most of the passengers in the business class read magazines and work with laptops, and the economy class reads newspapers, movies, plays games and chats more. At the airport, most of the people in the VIP lounge are reading, while the ordinary waiting area is all playing with their mobile phones. So, is it the position of the person that affects the noisy behavior, or does the behavior affect the position?

Here are some examples of the top 10 principles of economics in life:

People face alternate relationships This can be summed up in a proverb: "There is no such thing as a free lunch." "In order to get something we love, we usually have to give up another thing we love.

For example, consider that a student must decide how to allocate her most valuable resource – time. She can devote all her time to studying economics; She can spend all her time studying psychology; She can also divide her time between these two disciplines.

When she dedicates an hour to one class, she has to give up an hour that she could have taken another class. And, for every hour she devotes to a class, she gives up time that could be spent sleeping, cycling, watching TV, or working part-time to earn some pocket money. You can also consider how parents decide how to use their household income.

They can buy food, clothes, or go on vacation with the whole family. Or they can save a portion of their income for retirement or their children's education. When they choose to spend an extra dollar on one of the above items, they will have to spend a dollar less on one of the other items.

Data Extension:

The ten laws of economics are Peter's Principle, Wine and Sewage, Matthew Effect, Barrel Law, Zero-sum Game, Law of Cooperation, Watch Theorem, Law of Unworthiness, Occam's Razor's Law, and Mushroom Management.

Every organization is made up of various arrangements of positions, hierarchies, or hierarchies, and each person belongs to one of them. The Peter Principle is a cheatingAmerican scholar Lawrence Peter, after studying the phenomenon related to the promotion of personnel in organizations, came to a conclusion: in various organizations, employees always tend to be promoted to positions beyond their ability.

Listening to the book "The Economics of Stories" reminded me of a summer night in my childhood, when my friends sat under a big tree with a banana fan to enjoy the shade, and the adults told us about the beautiful scene of "One Thousand and One Nights".

Human beings can learn life experience from stories and use them in real life, so people instinctively like stories, which is why storytelling is the most suitable learning tool for human beings, so stories can be used as an entry point to become an effective marketing tool.

The ancient theories of advertising were only adapted to the era of television and newspapers, when communication was one-way and users did not have the right to interact and express.

However, in the Internet era, the user's right to choose and interact has been greatly improved, and it is no longer like a target to passively receive information, so modern advertising needs to wrap logical and clear information in emotion, and spread it with strong adhesion, which is the story.

It reminds me of the Baisui Mountain commercial, where people love to listen to stories and will spontaneously spread and pay for stories that are touching and uplifting.

There are stories everywhere in life, and our life is composed of many stories, so let's be careful observers, learn to find the missing plum material, and tell good stories.

At the same time, it also made me feel the charm of the story and the magic of the story. In fact, God has also written a unique life script for everyone, and as for whether it is wonderful or not, it needs to be interpreted with heart. I hope everyone can write a wonderful life story!