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The sale of computers is mainly introduced to customers:
Computer brands. The performance of your computer.
The configuration of the computer.
Different configurations and different **.
What is the mainstream configuration now.
A price that customers can afford.
Selection of chassis, power supply, display screen, CPU, state bucket memory, etc.
Pre-sales and after-sales service.
And to do all of the above, you first have to:
Fully understand the computer as a product (price, quality, style, performance, etc.).
The core advantages of the computer brand you are selling (what are the advantages for **, performance, etc.).
Gain a deep understanding of your computer brand's shortcomings and know how to overcome them (and what are the main drawbacks).
Convince yourself that the product is the best (ask yourself questions, or collect questions from customers).
Understand the advantages and disadvantages of similar computer brands in the market, and more importantly, compare with the products you are promoting, your own cost performance is the best (whether the market research work is in place).
Know which market you are selling your computer brand is targeting (young, middle-aged, old or teenager, white-collar or blue-collar, etc.) and what its characteristics and needs are (where are your customers, and what are their reasons for considering buying the computers you sell).
You also need to have the perseverance to endure hardships and failures, as well as the ability to be flexible.
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**From "Computer Salesman Forum".
Many members sell computers when they are sold. In the process of placing an order, it cannot be done just right, and customers can often say "I'm looking at it and considering it" when placing an order
So what points should be followed in order to effectively conclude the transaction?
Next, I will share my computer sales skills and experience with you.
I recommend that you don't read what kind of theory in the book, I bought a lot of books when I first worked as a computer salesman, but when I really went to sales, I found that there should be almost zero.
Those so-called 100% do not correspond to the actual situation in sales at all, many of them are just theories, they are mainly writing books, not professional sales, maybe computer sales industry.
It's different from other industries, in short, I recommend that you summarize more in your work, rather than in books, which can be borrowed, but never relied on.
Failed Deal Method: This is the one I use most often. It belongs to the type of poor hand.
Computer sales words: "Our company can only do this kind of price, no matter how low ** even if it goes to the warehouse management, they will not give her the goods." Because the current ** is already our minimum price, I think you trust me more at this price, and I am at ease with you, so I will quote you the lowest **, which should be a rebate for the manufacturer.
Our company's image is at least Lenovo's authorized monopoly, the most valuable thing we can provide you is our reputation, maybe you won't choose me today, but it doesn't matter, my promise to you is still valid. If you don't know anything about Lenovo, you can feel free to come to us for consultation."
Of course, you may not be able to say so much when you sign the order at the end, but try to say it from the customer's point of view, express a meaning, we have indeed done our best, if you choose us, it will not only be the best advantage.
You can also talk to him about after-sales "Customer, you bought Lenovo's computer from me today, if there is any problem with the machine, as long as it is within the scope of Lenovo's warranty, seven days, you bring the machine to the goods, I will give you a full refund, within 15 days to find the problem, I will give you a new one, there is a problem within 2 years, I am free of charge, this is not a promise I dare to give you easily, it is Lenovo who dares to promise our store, we dare to promise you." ”
You can reply to the post, like to involve more computer sales skills.
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First of all, select the group that needs the computer, find out the selling point of their products, improve the added value of the product, increase the competitive advantage of the same products, and then establish a good sales team to sell, through the combination of product advantages and talent advantages and geographical advantages to sell. What I said is more general, without going into detail, what should be paid attention to in sales is, 1 what kind of products customers need 2 what we can bring to customers 3 exceed customer expectations. If we have the opportunity, we will communicate more.
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**From "Computer Salesman Forum".
Notebook sales method 1:
1 Know yourself familiar with the details of the computer you sell, such as functions, configuration, personality characteristics, computer industry knowledge, software and hardware, etc., these are what you must and you must understand, otherwise how do you introduce.
2 Know the other to understand the purpose of the customer, here I am talking about the real purpose, such as: some customers are expected to want to buy ** products, does not mean that they must need **, he may doubt the quality of low-cost products.
So when selling, be sure to ask a few more questions, ask a deeper question, "Why did you choose a notebook in this price range?" ”
Customers may buy at this time to understand the purpose of their purchase, some are for children, some are lovers, some are for office use, some are gifts, to treat them separately, to provide professional explanations and recommendations.
Professional explanation is not for you to say professional terms, and people in the industry may not understand that the terms are very complete, and what postdocs you pretend to be in front of customers. The professional explanation here is value, accurate, and correct.
When explaining, it should be relevant to the actual use.
3 Bootstrapping, **.
Warm service and appropriate recommendations will make customers embarrassed to refuse, with certain ** such as sending software, small gifts, etc., to prompt customers to decide as soon as possible.
Notebook sales method two:
1.First of all, when you negotiate with customers, don't talk about the advantages of the product! You first need to figure out the main purpose of the customer's computer and what kind of computer he wants to buy!
Then you recommend a computer that suits him according to his needs! Doing so at least shows that you are more professional! Don't just want to make his money, you want customers to experience your service!
2.When the customer does not object to your suggestion, you can say the relevant advantages of the product you recommend little by little (remember: be sure to be clear enough, because some customers are computer bugs, and they will not understand if you don't explain it clearly).
And, don't finish it all at once, leave a little and then look for an opportunity to add up. This way, the customer will feel that the product you recommend does have a lot of advantages). Then you talk about why you recommend this product to him!
3.Finally, highlight your services and what makes you special!
At this time, you can basically leave a good impression on the customer! If the other party really needs it, and your ** report is not higher than that of others, you can basically make a deal!
Note: Of course, there are many variables in between, it depends! )
How to sell laptops.
The first point is what the training CD says, self-confidence, if you doubt your own products, then customers will not buy, you don't believe in yourself, how can customers believe.
The second point, professional, experts can be more convincing, why? Because he can provide you with the data, if you are not an expert, do you dare to say that the 64-bit width of the graphics card is enough to run the World of Warcraft? The confidence is insufficient.
The third point, trust, you must make customers trust you, otherwise there is no way to sell the notebook to the other party.
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First of all, the most important thing is to learn and master your business knowledge well, and use it flexibly
After mastering the business knowledge of your own brand, you must understand the business knowledge of other brands, so that when introducing the machine, if the customer asks other brands, you can make a comparison, and introduce the advantages of your own machine to the customer, (for example) if it is a big brand, you can introduce the machine Although the price is high, focus on its quality If it is a miscellaneous brand, you can say that although the machine is not a big brand, the price is economical and practical and closer to the people's life Find a suitable introduction method for yourself, which is the most important thing
When other salespeople are introduced, you have to listen carefully, after others sell successfully, you have to accumulate experience, why did he sell, and what is the reason? If you think it's a good introduction, be sure to learn from it
The service attitude must be good, now there are many varieties of products, the price is chaotic, the same brand and the same price, why the customer went to other counters to buy, passing by our counter did not buy it, that may be because of the service attitude, to smile service, to have affinity, to make customers feel that we are in the pro-Wei machine The customer greeted warmly, and then asked him what he wanted to buy, and then helped him choose
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1. Be professional, 2. Keep smiling, 3. Although it is the customer who buys the computer, you should treat it as if you bought the computer, 4. Don't lose permanent customers for temporary benefits.
I have been engaged in the sales of electronic products for 8 years, only summarized the above 4 points, about the words or something, in fact, they are all theories, brother, it is not easy to make a computer, cherish!
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At least you have to learn it yourself, and only with knowledge can you do a good job of introduction...In this way, you can deal with some professional buyers.
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I've developed the market, I have a little experience, I don't know if it's suitable for you, let's talk about it first:
1.At the beginning, there are only two words "publicity", and there is "re-publicity", so that the crowd that knows your store is expanded to the maximum, in a word, it is to expand the popularity, you can send flyers, engage in discounts, you have to know a little, know that the number of people in your store is a certain proportion of the sales volume you sell......
2.Then someone comes to the store, it is to do a good job of service, try to make everyone who comes to the store not go back empty-handed (that is, a deal, even if it is only to buy you a power cord), and let them go back happily ......
3.Each step should use more brains, think of some better ideas, the most important thing is how customers come to the store to quickly close the deal, it is recommended that you read more sales books, do not look for ways on the Internet all day long, there are many things that are not available on the Internet ...... books
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At the beginning of sales, you should pay more attention to brand promotion, and you can take out some flyers to increase your brand.
Assemble the computer configuration must be selected, if you can, make a ** yourself to enhance the user's sense of identity, the above is just a personal opinion!
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I'm a computer salesperson, and in my opinion, sales have the following.
1. Understand the value of what you want to sell.
3. Seize every old customer and receive every new customer at the same time.
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You can do promotions or something, you have to attract customers first, and then recommend them from a place where they are interested.
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As a portable electronic device, laptops have become an indispensable part of today's consumer market. As a seller or salesperson, in order to obtain better performance and profits, you need to master some effective sales methods, and the following are some ways to sell laptops.
1.On-site demonstrations or trial opportunities are available. In the face of consumers' doubts about the performance and feel of the computer, providing on-site observation or trial can make customers more confident in the product and increase the possibility of purchase.
2.Establish a clear buying guide. In the purchase process, many consumers have doubts about the model, size and ** they need, so a clear and easy-to-understand purchase guide can be established to help customers find the right product for themselves more easily.
4.Establish brand trust and judge aside. Brand trust is important in the sales industry, as consumers tend to be more willing to buy from brands they know and trust. To do this, providing some information about the brand and customer feedback can give customers more confidence in the brand.
5.Provide after-sales support. Consumers who encounter computer problems, especially technical problems, need not passive rejection, but technical support or after-sales maintenance services.
Provide professional after-sales support, which can help customers solve the problems they encounter, increase conversion rates and customer repurchase rates.
In conclusion, the above several laptop sales methods are important in actual sales. With the support of these sales methods, sellers or salespeople can better meet the needs of customers, increase conversion rates and profits.
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First of all, locate the guest, determine the scope of the guest's use (study, business, game), and then consult the customer's favorite brand and price. Once you're sure, start selling cost-effective, desserts!
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First, configuration. That's enough for you to introduce: CPU GPU, LCD LED, memory, hard disk capacity, read speed , operating system, security technology , recovery system, appearance.
Through the different configurations, it is concluded that the target customer groups are different, entertainment laptops, gaming types, home audio and video types, office types and so on. One CPU and GPU is enough to talk about it for half a day. By the way, do you want to introduce the brand?
The most important thing for agricultural products is to go out, that is to say, to let people know that you have agricultural products here, and the characteristics and advantages of your agricultural products must be clear, you can publish some information on some agricultural products industry**, or make some posts in the post bar.
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