How to do Q A marketing promotion is the most effective

If you want to be effective in Q&A marketing and promotion, the first thing you need to do is to endure loneliness, don't worry.

Because although the promotion of Q&A is relatively simple and not difficult to operate, there are many places that need to be paid attention to if you want to do it well.

Therefore, if you want to do a good job in enterprise Q&A, you need to be prepared for all aspects of testing.

As long as there is nothing wrong with the test, then go to the batch operation at this time to be more stable, otherwise no matter how fast you do it in the early stage, it will have no effect, because it will be deleted for you in the later stage.

The main role of Q&A promotion is to shape the reputation of the enterprise or brand and the product, so that users can be more informed about the enterprise or brand, but for many companies in this regard, they only know how good the product or service is, in fact, this method has long been eliminated, because everyone knows that the company sent it itself, and only when it speaks from the perspective of a third party to explain, then it is attractive.

There are many promotion platforms, such as home knowing, library, Baijia number, post bar, etc., which can be used for advertorial promotion, and there are also many self-advertorial applications to do advertorial promotion, and there are also third-party platforms such as media boxes that integrate the more authoritative portals on the market to carry out one-stop advertorial delivery.

Q&A is something that everyone can ask questions and there is no hierarchy limit, but the requirements for promotion are relatively strict, almost close to harsh. zuowendaq⒐375837⒉⒉

1. Implementation strategy of Q&A marketing.

In the implementation process of an online marketing plan, although Q&A marketing is not the main body, it can play a certain role in fueling the flames, and can even play a role in seducing netizens and leading the way in the implementation of the event marketing plan. In general, the implementation of Q&A marketing can be divided into three steps:

Step 1: Analyze the attributes of the customer, the characteristics of the target group, and formulate several directions for questions. Generally, you can start from the following four directions:

Applicable questions from the crowd, knowledge questions, corporate brand information, and product use questions. Specific to the actual plan, such as the event marketing case, the implementation can start from the three directions of event-related, enterprise-related, and crowd-related.

2. Precautions for Q&A marketing.

4. The selection of keywords in Q&A marketing: To do Q&A word-of-mouth marketing promotion, we must first clarify which keywords we want to promote, and after the overall evaluation and judgment of the market, resources and our own **, choose the correct and reasonable keywords that are not particularly fierce competition, which will make our marketing more penetrating and purposeful.

Nowadays, more and more companies want to enhance their brand image through Q&A marketing, and some enterprises lack authenticity in the writing of Q&A marketing content, and users gradually no longer believe what is said on the Internet as they used to. Pony Zhitu Marketing Agency has practiced online integrated marketing for many years, and has planned and implemented online word-of-mouth marketing projects for many enterprises, including Q&A word-of-mouth marketing.

In fact, Q&A word-of-mouth marketing is a good method of network promotion, but it is not an isolated network promotion, Pony Zhitu marketing consultant suggests that Q&A word-of-mouth marketing is coordinated with news marketing, forum marketing, and self-promotion by the marketing group, which is easier to achieve the goal of network marketing promotion.

Q&A marketing relies on marketing thinking and sensitivity. This is the core of Q&A marketing!

Business words are more difficult to lay out in Q&A marketing, but it is not impossible, first of all, you have to learn these three points: Q&A marketing layout, Q&A marketing inclusion, and Q&A marketing customer acquisition.

Q&A marketing layout.

Before doing Q&A, enterprises need to understand the characteristics of the product, the preferences of users and the market demand in advance.

After that, let's write the questions and answers, to put it simply, the business words of the enterprise Q&A layout remain the same, and the suffix words are changed.

For example, in the following ways:

Which one is better?

Subject word + which one is trustworthy?

Subject word + which company to look for?

Or if you want to lay out a more difficult point, you can do it:

May I ask + subject word + which company to find?

Does anyone know + subject word + which company is cost-effective?

Does anyone recommend + main word + trustworthy company?

Of course, there are other ways to layout Q&A marketing, and the above list is just two of them, but no matter how you write your Q&A title, you can't leave the main word, or suppress, belittle peers, and publish untrue and exaggerated remarks.

These are some of the must-know common sense in Q&A marketing.

Q&A marketing included.

Then it comes to inclusion, and only after inclusion, your marketing is half the battle.

Because users will not go to the Q&A platform to find answers, but directly search for keywords on the top page, the click-through rate of the top few items on the homepage is more, which is also the advantage of Q&A marketing for enterprises.

Q&A marketing customer acquisition.

Q&A marketing is a new marketing method in branding. Its marketing method can not only interact with potential consumers, but also implant ads to have a positive impact on the target audience, become users or consumers, and thus lead**.

Q&A marketing is more targeted. Both the questioner and the person are closely related to this information, with good stickiness and high conversion rate.

Secondly, the Q&A information platform relies on its significant popularity and affiliation with major search engines, and the ranking weight of search-related information is very high.

The most effective way to promote is through Q&A! When customers ask questions online, we answer them seriously, so that the fans are super accurate customers! Think about it, don't you?

Because only when the customer urgently needs to solve a problem, they will come up to ask questions, their needs at this time are very strong, if you happen to see you, for his problem to make an excellent solution, solve their problem.

Do you think they will trust you? When you want to know more about the truth or the situation, will you take the initiative to come to the door? I've been doing Q&A marketing for a long time, and every time I come to the fans, they are very precise, they usually go straight to the topic and explain the situation, and then ask me for answers.

As long as I use my knowledge to solve their problems, I can easily gain trust and close the deal!

At present, the problem platform with a large traffic is: know, Zhihu, Wukong Q&A, 360 Q&A, Sogou Q&A, these are accurate big fish ponds, as long as you type the keywords of your industry, there will be a lot of questions from customers who are most critical to seepage Kuanxing.

Q&A marketing is the easiest, but also the most accurate, I hope you can learn to use it well, only if you insist on doing it for 1 month, you can easily attract 20 accurate fans every day, this result many of my students have done!

After the company replies to the high-quality questions, it will be known by more people, so that the publicity effect is not in vain, and to be recognized, the enterprise needs to find some topics that everyone is very concerned about, and related to the line of Lu He industry, Q&A promotion is mainly to shape the image of the enterprise, or brand reputation.

In today's Internet era, when we have questions, we can get the answers of professional gods by asking questions through the online Q&A platform, so the Q&A platform has been unanimously sought after by the majority of Internet friends since its inception. And **there are users**, **is the position of publicity, which is an eternal law of pretending to be celebrated in the marketing industry. With the continuous development of the Internet industry, the online Q&A platform has not been snubbed by netizens like forum blogs, but has been popular, and Q&A marketing has also become an important part of online marketing.

Next, Xu Guoxiang will introduce you to several effective Q&A promotion skills from a professional point of view!

Q&A promotion of the manipulator skills:

1. Product analysis.

What products do we make? What are the features of the product? What is the selling point of this type of product? What slogan should I use to make my product stand out from the crowd and make it a must-buy for my customers?

2. Market research.

What are the hot products in the market right now? What products are needed in a buyer's market that is not available in a seller's market for the time being?

3. Customer research.

Who are our customers (in terms of age, occupation, hobbies, etc.)? In what ways might they learn about my product? Why do they buy products from their peers?

From the point of view of Q&A, it is roughly divided into 3 parts:

Platform selection: The most commonly used platforms include Know, Sogou Q&A, 360 Q&A, Sina Aiwen, Wukong Q&A, Tianya, Zhihu, etc. Especially like the Q&A platform under some search engines, as long as the ranking is good, the promotion efficiency is very high.

The problem can analyze the product from the perspective of an expert and show the advantages of the product; It can also be used to express the recognition of the product in the form of evaluation from the user's point of view. Of course, it's better to use a few more numbers and do both of these points to get a better effect.

Follow-up maintenance: If it is a self-question, answer in a timely manner. Especially if you know that there is such an inclusion platform, it is impossible that there is no collection, so the previous work will be done in vain.

If he asks and answers himself, he should pay attention to whether the questioner has follow-up questions, and if so, he will supplement the answer in time to make the promotion more comprehensive.

All right! The above is the operation content shared by the whole network today about the Q&A marketing of enterprises, I don't know if you have understood it? It is certainly not enough to do Q&A marketing based on these points, and there are still many things that we need to learn and practice.

Find a place with a large amount, avoid the peak period, the time period is also very important, the gift does not have any cracked dolls, you can replace it with a mobile phone holder, and the key is back to the volt buckle These relatively high usage rates.

The main role of Q&A promotion is to shape the reputation of the enterprise or brand and the product, so that users can be more informed about the enterprise or brand, but for many companies in this regard, they only know how good the product or service is, in fact, this method has long been eliminated, because everyone knows that the company sent it itself, and only when it speaks from the perspective of a third party to explain, then it is attractive.

In addition, "Rand" can be known...

Know that Q&A is highly targeted and more cost-effective. For example, customers who need orthodontic treatment will generally submit relevant questions, and it is easy to become your customers, and other customers with similar problems will also find you. Hundreds of old accounts above level 4-5 are used in turn, and the effect is better.