How can the real industry use Internet tools to promote products, and what are the methods?

The entity industry wants to do product promotion on the Internet, in fact, many physical stores are already doing it, of course, it depends on which piece of promotion, because some products may not be suitable for promotion on the Internet, if you are opening a physical store, the first thing is to do a map of the related, the map can be created in the market of some well-known maps, and then let customers know that your store is in the first time? The second is about some local related keywords, you can do some foreshadowing on the Internet, after all, some cities are relatively large, they will go to the Internet to search first, to see if there is this business in the local area, or whether there are some related physical stores, if there is your information on it, then users will naturally go to your store in the later stage, of course, there are many ways to promote, this depends on your own actual situation.

The first thing to make clear is that no matter what the product, the entry point will be discussed before starting operations.

The entry point is critical because the entry point is related to the following factors:

User attributes: Who are the target users of the tool?

User needs: What are the needs of these users?

User Reach: Can these users be found?

User engagement: Is it possible for users to use my product?

User Acquisition: How do I get them to actually use my product?

Active users: How do I get them to use my product as often as expected?

User pays: How do I get them to want to pay for my product?

If the entry point is not accurate, the follow-up operation work cannot be carried out.

The specific understanding of the above is as follows:

1.Understand the use of tools and use scenario-based operation thinking.

The so-called tool is used to help people efficiently solve a specific problem, such as a map, the human brain is limited and cannot remember all geographical directions and routes, so the use of map tools to save the process of memory, find places, and check routes, this is the most commonly used use scenario of map tools.

There are two elements that promote users to use tool-based products, one is the desire to use, and the other is the use scenario. To make tool-based products, you must always ask users in what kind of scenario they will think of opening your product, and this specific scenario is the basis of all operations.

2.The first meaning of a tool-based product is that the user will use it.

There was a mobile phone anti-virus app abroad, and the entire interface was just a button, and an animated prompt appeared when you clicked to say that the anti-virus has been completed, and the whole process of use is over. Some tool-based products can indeed be the ultimate because of their clear positioning and simple functions, and users will be able to get started. However, some products, such as office software, are inherently complex and must be operated to allow users to at least use it in order to reflect the value of the product.

There are two things to do here for the operations staff:

The first is value delivery: telling users what specific problems this tool can solve for you.

The second is to teach users how to use: WPS Office has released a lot of practical Office tutorials to help users learn to use their own software, which is a good tool product operation process. Only when it can be used, users will feel the unique value points brought by the product.

3.Establish channels for user operation and strengthen the connection between products and users.

Most of the tool-based products are in the place where the product itself does not interact with the user, so it is necessary to build external channels for user operation, which can be Weibo, WeChat and other social networks, or forums, post bars and other communities. In short, where the user is, the enterprise should go to build a channel. At present, the best thing is Xiaomi mobile phone, Weibo attracts new fans, the community precipitates users, and WeChat plays the role of customer service, so that a complete user operation system has been built.

4.Promote product manufacturing operations to improve product stickiness.

When the product itself has no place to operate, we can push the product to the manufacturing operation point, so as not to make the product just a dry tool that becomes flesh and blood through additional function points.

Q&A drainage is something that everyone can ask questions and answer without hierarchical restrictions, but the requirements for drainage are relatively strict, almost harsh. zuowendaq⒐375837⒉⒉

One. Fee-based promotion.

1.Bidding, Google keywords, these are all pay-per-click.

4.Go to some advertising alliance companies to advertise, such as Alimama and so on.

Two. Free promotion.

Although the effect of free promotion is slow, as long as it is persisted for a long time, it can have unexpected effects.

2.Information release, go to some forums and blogs, and some industry stations to send information.

4.Permission-based email marketing.

The following channels are suitable for most industries:

1) Bidding channel (Sogou, Shenma, 360 does not do), the bidding channel is the fastest effect, the largest number of orders, but it is also the platform that burns the most money. When pursuing short-term conversions and benefits, bidding channels are a better choice.

2) SEO channel (, Sogou, Shenma, 360), the current cycle of SEO channel is generally about 6 months, but it is also the lowest cost, but if the pursuit is a large order volume, this is only as a supplement.

3) New channels (WeChat personal account, WeChat***, Sohu public platform, UC big fish, today's headlines, QQ penguins**), the main purpose of the self-** channel is to do brand promotion and channel drainage.

7) Live broadcast platform: recruit personnel, through the live broadcast platform to attract traffic to the project, suitable for real estate, home, decoration, medical, finance, e-commerce and other projects.