How to do Internet promotion in the home building materials industry?

If you are doing the building materials industry, want to do the promotion on the Internet, in fact, you can do a lot of things, such as bidding, Q&A, some release of advertorial news, and now the more hot self-short** and so on can be done, of course, these things need a lot of human resources and funds to run at the same time, of course, according to some of the strength of your own company to do, if the energy is limited in the early stage, you can do a small part of the later expansion can be done together.

Internet promotion has become a new trend in the development of enterprise business.

More and more enterprises have begun to establish their own first-class communication matrix, expanding their influence through cross-platform and multi-mutual linkage, and at the same time, the cross-platform matrix content operation mode will inevitably be accompanied by the precipitation of massive content assets.

After building your own ** matrix, how to manage it has become another problem, and the matrix under the new list is passed:

Help enterprises build their own first-class communication matrix in a unified background, solve the problems of slow execution and chaotic coordination in cross-platform and multi-management, and effectively reduce the cost of new operation and management.

At the same time, in order to help enterprises build a digital content asset library, Matrix provides summary storage, intelligent classification and refined screening services, and retains a large number of high-quality ideas for enterprises through refined classification.

Welcome to Matrixcom.

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.

You can do some network promotion, web pages, forums, groups, advertising ringtones, hang-up SMS, and the effect is very good.

First of all, there is a **official website, such as xx Bayer building materials****.

Thirdly, the tremor letter has content, which is written by yourself or is original.

The first four words are promoted with a small amount of money.

Internet technology is like a wonderful net, which is impossible to prevent and cover people's micro-lives. Many people get rid of the original habit of searching for information content, and change to the special tools of Internet technology as the source of searching for information content. As a result, the decoration and building materials manufacturing industry has just begun to understand that Internet marketing has become an indispensable component of the home furniture marketing and promotion management system.

Many home improvement companies have gradually just begun to move towards Internet marketing to carry out "two-legged walking": online marketing cooperates with offline promotion and market sales.

Under normal circumstances, forum promotion, WeChat group marketing, ** marketing, seoseo promotion, search engine promotion 5 methods are the most common in the decoration and building materials manufacturing industry, and are the best network marketing methods. When many well-known brands and merchants are concentrated on the online sales platform, how to present the unique brand advantages of different merchants and obtain a huge audience has also become a whole difficulty in Internet sales.

The decoration and building materials manufacturing industry is a low-consumption commodity, but its market demand should not be underestimated. In order to attract customers, stores from all walks of life are trying their best to carry out different event marketing and discounts. Just spreading on an online platform doesn't generate customers.

How to make stronger use of the online sales platform. Expanding the customer base has become the primary problem that the pure world hall decoration and construction return source material manufacturing industry must deal with.

The building materials industry promotes the normal three directions:

2. B2B platform promotion, recommend Alibaba to sell high or love purchase;

3. Whole network promotion or screen domination system;