What does an advertorial mean, what does an advertorial mean

As the name suggests, it is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising agency as opposed to the hard advertisement.

Compared to hard ads, advertorials.

The reason why it is called advertorial, the subtlety lies in the fact that a "soft" word is like a needle hidden in cotton, which is collected but not revealed, and the enemy is invisible. By the time you find out that this is an advertorial, you have already fallen into the trap of well-designed "advertorials". What it pursues is a kind of spring breeze and rain, moisturizing things silently.

If hard advertising is a foreign Shaolin work; Then, the advertorial is a Wudang that hides needles in the cotton and overcomes rigidity with softness.

Boxing, both soft and hard, both internal and external, is the most powerful marketing means.

There are two definitions of advertorials, one is narrow and the other is broad.

1. In a narrow sense, it refers to the text-only advertisements that enterprises spend money on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2 Broad definition: refers to a promotional and explanatory article that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or online publicity carriers, including specific news reports.

In-depth articles, paid short article ads, case analysis, etc.

Advertorial advertising is to use less investment to attract the attention of potential consumers, enhance the sales power of the product, improve the reputation of the product, and achieve the strategic and tactical purpose of the product under the subtle influence of the advertorial, and guide the purchase of consumer groups.

1. Advertorials should be valuable to readers.

The first step in writing a good advertorial is the topic that users are interested in, and the main place to publish it can be the Jinsui Push advertorial platform, search for relevant information, sort out, and finally eliminate the strangeness between readers. Let readers recognize and trust you in your article.

2. Seize the inspiration to write an advertorial.

No matter what you write, inspiration is very important, no inspiration, no time to organize, you can record or organize resources first, for the capture of inspiration, Weibo does a better job in this regard, you can share your inspiration with friends and people who follow you anytime and anywhere. At the same time, the important role of network marketing in the future, although it is a new thing, daily life marketing is very large, especially the most fresh topics in advertorials, in order to attract users.

3. Write advertorials according to your needs.

Each enterprise is different from the method of writing hot spots and opinions, there is a lot of information on the Internet, and the advertorial is commercial, and it is necessary to set a good direction for the article before writing, even if the information of the product is meaningful.

4. An attractive topic can bring unexpected results.

The title is like a human face, the content is like a person's expression, and I can't think of even a mysterious title, an incomprehensible title, I feel that the content of the article is the most novel, a vivid, attractive and hot topic.

1. To write an advertorial, you first need to position yourself, clarify the group you need to face after the article is written, and what you are writing this article for, which is the purpose.

2. After determining the target group and the purpose of writing, you need to determine the title of the article.

3. It is not enough for an advertorial to have a good title, it also needs to be rich in valuable content.

The simple understanding of advertorials is that it is a kind of article that looks like a news list and there is a hidden article to promote a certain enterprise or product, and later the development of advertorials has amplified the concept of advertorials, and writing some promotional forum posts can be called forum advertorials, or they can be written as interesting stories or experiences, etc., as long as they are intended to promote a company or product, all kinds of manuscripts can be called advertorials.

All I know is soft advertising.

Is it the kind of writing that is attractive, but it is actually the kind of advertising, such as Lenovo's red book incident.

Advertorials generally refer to all text content that contains soft propaganda, and this big concept can be understood by everyone. But for the distinction between advertorials, copywriting, wide blocking pants and royal pure cong notices, and press releases, I'm afraid everyone can't make it very clear. Of course, these things are originally under the same system, so why should they be so clearly distinguished?

I don't want to make a rigid definition and distinguish them in an absolutely simple way, but I hope that everyone should have a relatively clear distinction thinking, so that they can be used handily in specific work.

Advertorial is a means of publicity, which refers to embedding advertising information into articles, film and television works, music, social networking and other content in a natural and friendly way through text, audio, audio and other forms, so as to promote products, services, brands or enterprises. Compared with traditional hard advertising, advertorials pay more attention to emotion, story and creativity, which is more attractive and appealing, and is easier to be accepted and trusted by readers. Here are a few aspects to explain the meaning and characteristics of advertorials.

1. The meaning of advertorials.

Advertorials are a compound of the words advertisement and editorial, which means "advertising articles". Advertorials are commonly found on the Internet, television, magazines, etc., usually in the form of news, topics, stories, reviews, etc., but their essence is to promote a certain product, service, brand or enterprise. The purpose of the advertorial is to promote products, enhance brand awareness and good reputation through the induction of readers' emotional, psychological, and mega behaviors.

Second, the characteristics of advertorials.

Naturalness: The promotional information of the advertorial is usually embedded in the article, film and television works, audio, social and other content in a natural and intimate way, and it is difficult for readers to feel that it is advertising in the process of reading.

Emotional: Advertorials usually use emotion, story, and creativity as the main means, and implant advertising information by touching the reader's emotions and resonating with the reader's mood, which is more likely to be accepted and trusted by the reader.

Readable: Advertorials are usually written in the form of literature, news, stories, reviews, etc., which have a certain degree of literary and readability, and are more likely to attract the attention and interest of readers.

3. Advantages and disadvantages of advertorials.

Advertorials are a more effective way of publicity, which has the following advantages:

Able to embed advertising information into readers' daily reading and entertainment in a natural and intimate way, increasing brand awareness and word-of-mouth.

It can be more easily accepted and trusted by readers through emotion, story, creativity and other means, and increase product sales and market share.

It can realize the scope and effect of advertising through the dissemination of the first and bring a higher return on investment for the enterprise.

But at the same time, there are some shortcomings in advertorials:

It is easy to lose credibility: If the promotional information does not match the actual situation or there is an exaggerated or false situation, it is easy to lose the trust and credibility of readers.

It requires high manpower, material and financial resources: The production of advertorials requires high manpower, material and financial resources, and if it is not produced properly, it will lead to greater waste.

The effect of advertorials is not easy to measure: The effect of advertorials is difficult to measure directly, and it is necessary to track and analyze the bands through a variety of ways to determine whether the effect meets expectations.

In short, advertorials are a more effective way of publicity, with natural, emotional, pertinent, readable and other characteristics, but there are also some shortcomings, which require enterprises to be cautious and prudent in production and release.

Advertorials are currently a popular way to write articles by Sun Wan, and they can effectively put the content of the clever answer products that need to be implanted into it, so that more people can know about it, so as to achieve the role of publicity.

Hello friend<>

Soft talk celebration refers to a marketing method that consumers do not feel the strong advertising nature through the form of text, but from the perspective of information, the content is more interesting, relaxed and interesting, usually a text written for the purpose of promoting products or services. The purpose of advertorials is to promote enterprises, brands, products or services, make the process of receiving information more pleasant for consumers, and enhance consumers' memory and cognition. Compared with direct advertising, advertorials have more affinity and communication effect, which can often improve the popularity and reputation of the brand.

However, if the advertorial is too exaggerated or false, it will lead to readers' distrust, so writing a good advertorial needs to follow the principle of truth and objectivity.