What is the current situation of the catering industry and the development trend of the catering ind

According to some development data in recent years, domestic catering enterprises have begun to pay attention to the shaping of brand advantages and the expansion of enterprise scale, and now most of the top catering enterprises are chain brands, and chain management has become the leading business model of the catering industry in many regions. The weight of refined operation in restaurant chain enterprises is also increasing, and a large number of chain catering enterprises have begun to shift from the traditional extensive franchise model to the operation mode of unified and refined operation of the brand. As far as transaction management is concerned, many companies are worried about how to divide the account of chain catering takeaways, and today I will introduce it to you in detail.

Since catering takeaway usually relies on online platforms, as long as the automatic account distribution system is connected to the catering takeaway platform, the problem of chain catering takeaway account sharing can be easily solved through this intelligent transaction management system.

On the one hand, the automatic account distribution system is accessed with one click by using the API interface, which is very flexible and convenient, and can quickly open up the data flow of the catering takeaway platform and realize data docking; On the other hand, the automatic account sharing system can support each chain store of a catering brand to set different account sharing rules and multi-party participation account sharing mode according to different business scenarios, that is, when a user places an order on the takeaway platform, the system can automatically settle the account sharing amount with the store, takeaway brother and other parties for the transaction order. At the same time, catering enterprises can also flexibly set the withdrawal account period of each store in the background of the system, and the chain catering takeaway account can be easily completed. Through intelligent account management, the difficulty of account management and labor costs are further reduced.

In terms of capital flow, since the automatic account distribution system is attached to the core system of a bank or licensed institution, after a transaction occurs, the business funds generated by the catering takeaway platform will first enter the electronic account supervised by the central bank, and then according to the order information uploaded to the platform, the funds will be automatically distributed according to the allocation rules. The system can effectively ensure the safety of transaction funds, and provide visual data reports for transaction orders, so that the manager can use the data to guide the operation and management, so as to promote the refined operation of the catering takeaway platform and obtain more customer flow and revenue.

Driven by the new consumption trend, the integrated operation mode of chain operation in China's catering industry has become the general trend, and both large platforms and small merchants have entered a new stage of refined operation. Catering companies should take the initiative to embrace digitalization and efficiently realize the distribution of takeaway accounts for chain restaurants through the MallBook automatic account distribution system, which can provide one-stop solutions such as intelligent account distribution, flexible settlement, and bill review for chain catering brands. This can not only ensure the high-quality and worry-free service of the catering takeaway platform, but also virtually increase the credibility and core competitiveness of the platform enterprise, effectively promote its safe and compliant transaction management and financial accounting, and realize free and flexible account sharing management.

As the saying goes, "the people live on food". Eating is a rigid need, the social rhythm is particularly fast, and the migrant population is more often working, especially young people, who like to eat and prefer food.

People also like to socialize, and at present, even family dinners are generally chosen to eat in restaurants. Therefore, the catering market will become bigger and bigger, and the prospects will become more and more broad. The bigger the market, the more people will compete here.

Therefore, it is very important to find your own market positioning, segment your own market, find out your own consumer positioning, and choose a suitable catering project. In addition, according to their own advantages and specialties, choose their own advantageous catering items. There is no shortage of catering brands in the market, and there is no shortage of various catering and food, the most important thing is to carry forward the spirit of ingenuity in doing catering, and create their own catering projects with heart.

Start small, slowly accumulate, and create your own catering brand.

The current situation in the restaurant industry is that now everyone eats at home, and very few people go to restaurants to eat. What's more, a lot of takeout orders now will have their food delivered to their homes. Therefore, the current situation of the catering industry is that mid-range restaurants are still relatively popular and other high-end restaurants, and there will be fewer people now.

As for the current situation of the catering industry, the most important thing is to order takeout, because many young people are reluctant to go out, and the takeaway service is very good.

The situation is good, and the trend of employment is generally good, and the types are more diverse.

The current situation of the catering industry is that the competitive pressure is very high, because of the impact of the epidemic.

The current situation of the catering industry, I think the economy is not very prosperous now, so the catering industry is not very good.

Retaliatory consumption in the catering industry did not appear, and retaliatory price increases appeared in advance, and whether the price increase was desirable or not depends on the strength of your own store.

With the current economic vigilance, all the tea industry is not doing it, not very good, but I think that if I run my own cooking, it is okay to be fair.

If you do it well, it is still more profitable to do catering, but it is also necessary to make the technology delicious to attract customers.

In recent years, the development of the catering industry has been good, but this year, affected by the epidemic, it has closed a lot, but the market competition is still very fierce, so if you want to start a business, you must prepare in the early stage.

Dine-in is not easy to do, but this year's takeaway industry is booming. So now many dine-in restaurants are completely supported by takeout.

Learn to be a chef with a high salary and no academic qualifications required.

1.The rapid development of the catering industry has led to an overall rise in chef salaries. Whether it is a Chinese chef or a Western chef, it is no longer news that his monthly salary reaches 10,000 yuan, and the highly skilled and experienced executive chef can get an annual salary of one million.

2.Broad prospects and good development The catering industry has never faced elimination since its birth for thousands of years, and has always been an important industry related to people's livelihood. With the increasing demand for living standards in modern society, the catering industry has become a sunrise industry in the 21st century and has entered another round of rapid development.

In the future, compound chefs with relevant knowledge of kitchen management, catering management and other related knowledge will become the choice of employers.

3.Job stability and high status Today's chefs, it's not that you look for a job, but that a job is waiting for you to find it. The catering industry has entered a stage of fierce competition, and a new round of competition for chef talent has begun.

At the same time, the chef has a good working environment, decent and hygienic, normal work and rest, and solves the problem of food and housing, and you will win a chip from the starting point. A skilled chef is the soul of a catering enterprise.

1. Most of the reasons why catering companies fall behind are because they can't keep up with consumer demand.

With the growing growth of young consumers and becoming the main force of a new generation of consumers, a new round of brand rejuvenation is the biggest problem faced by old brands.

Previously, the "Top 10 Global Consumer Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, they will trust their own choices and judgments more, and are eager to obtain more personalized products and services.

It can be seen that conforming to the times, respecting consumers and respecting the market are the business choices of catering people. For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find resonance among young consumers and form a wider radiation effect.

Therefore, whether it is in terms of image, product, or atmosphere, time-honored restaurants need to put down the fixed thinking of waiting for customers to come to their door, expand diversified consumer groups, and cultivate potential fans in the future.

2. The products are concentrated and similar, so that consumers have the impression of "breakfast shop" and "New Year's street", which limits the development of the brand.

If a restaurant wants consumers to willingly promote the brand for free, it must create a "hot product" that leaves a lingering fragrance and has an endless aftertaste, because "hot product" is a powerful tool to create brand reputation.

After creating a "popular product", it is necessary to attach information values to the product, such as beauty, taste, story, or symbol implantation, etc., to add as much information value as possible to the product beyond function.

Like Pepsi is a symbol of youth and vitality, and Wang Laoji is a cultural symbol of China's rise, it has created its own brand image and reputation.

Panoramic combing of the catering industry chain: various types of midstream services

The upstream of China's catering industry is mainly the first business, including the supply of ingredients, packaging and tableware and other products; The midstream includes a variety of types, including dinner, casual dining, fast food, specialty catering, retail snacks, etc.; The downstream is mainly oriented to the consumer market.

From the perspective of the ecological map of the industrial chain, the upstream link related enterprises include Jinxiang garlic, Sinocera red leaves, etc., and the midstream includes Tongqinglou (Zhouheiya (Wufangzhai (Wufangzhai (Ajisen (China) (Xiabu Xiabu (etc.).

Regional heat map of the catering industry chain: Guangdong and Beijing are advantageous areas

According to the query data of Qichamao, at present, China's catering registered enterprises are mainly distributed in Guangdong Province. followed by Zhejiang, Shandong, Henan and other cities; Jiangsu and the four-year-old Noisy River also have a large number of catering enterprises.

Note: Data as of April 10, 2023.

From the perspective of the regional distribution of listed companies in the catering industry, the number of listed companies in Beijing's catering industry is the majority, and the layout includes Xiabu Xiabu (Haidilao, Quanjude) and other midstream advantageous enterprises; Guangdong Province also has a large number of listed companies, such as Nai Xue's tea (Guangzhou Restaurant) and other midstream high-quality enterprises.

The operation of representative catering enterprises: the overall gross profit margin of the industry is relatively high

Regarding the performance of the catering business, in the first half of 2022, Haidilao (the core business revenue was the highest; Ajisen (China) (has a higher level of gross profit. In 2021, the number of stores will be the largest.

The future planning of catering representative enterprises: focus on stabilizing the first chain

In recent years, although the catering industry has been greatly affected by the epidemic, with the liberalization of domestic policies, the industry as a whole has gradually rebounded, and the planning of relevant listed companies in the future will focus on stabilizing the first chain, ensuring food safety, and digital transformation.

The overall format of the catering industry is not good, so what will be the development trend of catering in the next few years?