What are the similarities and differences between game user research and regular Internet game user

Internet game user research is not only helpful for companies to design products, but also benefits the users of the products, which is mutually beneficial to both. For companies to design products, Internet game user research can save valuable time, development costs and resources, and create better and more successful products. For users, Internet game user research makes the product closer to their real needs.

Through the understanding of the user, we can design the functions that the user needs to be useful, easy to use, and powerful to solve real problems.

In order to achieve human-centered design, the relationship between the product and the user must be taken as an important research content, the relationship between the user and the product must be designed first, the human-machine interface should be designed, and the machine function should be designed according to the requirements of the human-machine interface, that is, "the interface first, then the function", and the two should be coordinated and cooperated. Our Internet gaming user research can help improve interactive products, including consumer appliances, including consumer appliances, software applications, mobile phones, games, and more. <>

There are two main research objectives for UX researchers:

1. Exploratory research.

Exploratory research is generally used when there are unidentified areas in the early stage of the project, or when there are unknown reasons for some problems in the development and operation of the project. The nature of exploratory research is to uncover as much information as possible, uncover portents or perspectives that provide direction for future steps.

2. Argumentative research.

In most cases, we should do argumentative research when we have some inferences about the user, or have some specific decisions to be confirmed. This kind of research is not about uncovering much information, but about verifying these inferential decisions and assisting decision-makers in choosing a better way to implement them.

In general, user research is for the project, and UX researchers belong to the team of the experience center, and the researchers use their professional skills to assist in development as much as possible, and play the role of reference, feedback, guidance, and solution.

It is important to note that user research results are not a substitute for decision-making, and the UX researcher is just a voice in the development of the project, and he is responsible for conveying the opinions and feelings of users and the market. In game development, there are often many factors that influence, so user research is not a panacea, and having a decision-maker who is willing to listen and think is key. For the gaming industry, there are two main parts to the work of user research:

The first part is to evaluate the quality of the product (i.e., the game) based on the understanding of the project. Game products are a relatively complex entertainment product, it is difficult to formulate clear quality standards like general products, whether game products are fun or not, may be completely different for different people, so it is necessary to collect the opinions of the target user group through quantitative and qualitative methods, and objectively feedback to the project team to help them improve the quality of their products. A single method cannot achieve the purpose of evaluation, therefore, in this process, interviews, questionnaires, on-site experience, data mining and other methods will be used to obtain information, and after comparing these different information, most of the similarities will be extracted.

The second part is to conduct user characteristics research based on the existing data of target users. For example, the existing users of the project are post-90s, so what do post-90s like, what they hate, what are their characteristics and interests, and so on. In addition to the study of individuals, we also study the interaction between groups, such as social relationships within the game.