The herd mentality, the psychology of seeking differences, and the psychology of comparison are all

(1) The connotation is different, and the heart of the crowd is bai

The DU consumption triggered by reason refers to people who have a herd mentality, and zhi sees many people doing the same thing, no.

Join exclusively and autonomously. Their consumption is often influenced by the evaluation of others and driven by the behavior of others. Consumption caused by the psychology of comparison refers to the consumption caused by some people out of the psychology of "looking up" and "no one else has me", rather than the practical value and fun of the product.

2) Consumers should adopt a different attitude.

The consumption caused by the herd psychology should be specifically analyzed, and the herd should not be blindly followed; The consumption caused by the psychology of comparison is unhealthy consumption, and consumers should treat it rationally.

Herd mentality.

Psychological characteristics of consumption: imitate du

Sex zhi, repetitiveness, blindness.

Evaluation: Attitude: Specific analysis of specific questions, blindly from the public is not acceptable.

Disadvantages: Unhealthy and unreasonable herd mentality misleads the healthy development of the economy, and it is also not good for personal life.

Pros: Healthy and reasonable herd mentality can drive the development of a certain industry, such as green consumption to drive green industry.

Psychological characteristics of seeking differences: unconventional.

Evaluation: Attitude: Too unconventional, not worth advocating.

Disadvantages: high cost, social disapproval.

Pro: Showing individuality, but also to promote new processes and new products to appear comparison psychology: boasting, blindness.

Evaluation: Cons: Unhealthy psychology, not good for personal life.

Attitude: Unhealthy psychology, not worth advocating.

Realistic psychological characteristics: in line with the actual pay attention to affordability.

Evaluation: Attitude: Consume wisely, which is worth advocating.

Benefits: Spending wisely is good for both personal life and social development.

Consumer psychology refers to the psychological state composed of psychological factors such as cognition, emotion, attitude and behavior of individuals in the process of consumption. Consumer psychology is influenced by a variety of factors such as culture, society, and individuals. When consumers make consumption decisions, they will be influenced by a variety of factors, including the characteristics of the product itself, consumers' personal characteristics, social environment and cultural background.

As a result, consumer psychology is complex and diverse.

2. Why are young people willing to spend 10,000 yuan to buy a mobile phone?

Today's young people have a stressful life and face a variety of problems. In this case, they want to meet their needs by buying a mobile phone. For them, it's not just a phone, it's a way of life.

In their opinion, an expensive mobile phone can boost their social status and make them feel more confident and valuable.

In addition, young people have a kind of "vanity". They hope to show their economic strength and social status by buying the best mobile phones. In modern society, people often reflect their identity and status by owning high-end items.

For young people, an expensive mobile phone is a symbol of status and status. Lead dust.

3. Why are young people reluctant to use a shared charging treasure for a few dollars?

Although the ** of shared charging treasures is very low, Nianhuai Nian Zen light people are reluctant to use them. This is because the use experience of shared power banks is not good. The power of the shared power bank is unstable, and sometimes Gola is not even available.

In addition, the charging speed of the shared power bank is also very slow, and it takes a long time to fully charge. These issues can all affect the experience of young people.

In addition, the hygiene problem of shared power banks is also one of the reasons why young people are reluctant to use them. Shared power banks are public goods, and it is easy to breed harmful substances such as bacteria and viruses. For hygienic young people, there are certain risks associated with the use of shared power banks.

It refers to the psychological characteristics and the process of mental activities displayed by consumers when they carry out consumption activities. It refers to all psychological activities that occur in the psychology of consumers, as well as the resulting consumer behaviors, including consumers' psychological behaviors such as observing goods, collecting commodity information, choosing commodity brands, making purchasing decisions, using commodities to form psychological feelings and psychological experiences, and providing information feedback to production and business operation units.

The herd psychology has the ability to imitate blindness Evaluation: Whether consumption should conform to the herd should be specifically analyzed. Blind conformity is not advisable.

Psychological characteristics of seeking difference: the pursuit of novelty and distinctiveness. It has the advantage of promoting the emergence of new processes and products, and the disadvantage of showing individuality requires not only social acceptance, but also cost. It is not advisable to be too different in order to show that it is different.

Comparison psychology: characteristics: face consumption Evaluation: This kind of consumption psychology is not advisable.

Realistic psychology: consumers often consider many factors when choosing goods Evaluation: Paying attention to affordability, choosing goods according to their own needs is a kind of rational consumption.

Consumer psychology has a great impact on residents' consumption, and the psychology that affects people's consumption mainly includes the following aspects:

1. Seeking common ground.

2. Seeking differences.

3. The psychology of seeking fame.

4. Realistic psychology.

From my own and literal understanding, the herd mentality shows that this person has the psychology of obeying the public and not wanting to be different from the people for the goods he wants to buy; Comparison psychology, comparison, comparison, weighing whether there is a gap between the commodity and others, always wanting to be better than others, and being better than others in all aspects; The psychology of seeking differences mainly means that you want to be different from other people's products, have good elements, and always want to have some different things for other people's products.

People with herd mentality have no opinions and no goals themselves, and will only follow the actions of others and emulate them.

It is unwise to compare yourself with others, which is selfish, not considering your actual situation, and only comparing yourself with others.

The psychology of seeking differences refers to the person who hopes that he can be a maverick, and has his own personality to show that the psychology of seeking truth is to do things in a down-to-earth manner and dare to face reality.

Analysis of test question d: the consumption led by realistic psychology is rational consumption, which we should advocate, and its rationality should be ranked first, so it is concluded that the question is selected d; ABC error.

Comments: This question examines students' understanding of the consumer psychology they have learned, based on the simple mastery of textbook knowledge, it is certain that the realistic psychology should be ranked first, so that you can get the answer, the difficulty of the option setting is small, and the difficulty of the question is average.