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The "embedded" pension service model is very good.
The "embedded" pension model is based on the community as the carrier, with the concept of resource embedding, functional embedding and multiple operation mode embedding, embedding a market-oriented operation of the pension mode in the community through the competition mechanism, integrating the surrounding pension service resources, and providing professional and personalized services for the elderly in the vicinity.
The care center under the embedded pension model is generally set up in the community, has a good geographical advantage, and can adopt a variety of operation modes, such as the purchase of services, community service functions, etc., through daycare, meal assistance, etc., radiating to the elderly in need in the community to meet the needs of the elderly in the community.
The "embedded" pension model is committed to creating a new model of "caring for the elderly without leaving home", which has outstanding advantages in its small scale, high flexibility, low location requirements, easy deployment and weak impact on the daily life of the community; The capital demand is small, the management is relatively simple, the operation requirements are low, and the replication is strong in terms of promotion. "Embedded" pension services overcome the disadvantages of traditional family pension, community home care and institutional pension, and is an important form of pension service supply in China.
The pension model of the public rental housing community:
Establishment of office rental community nurseries ("homes for the elderly" or "centers for the elderly"). Nurseries and apartments for the elderly serve different audiences; The service content is diverse and more flexible; The nursery embodies the business philosophy of family affection; Nursing homes are more flexible in their management system than nursing homes; It can be better integrated with family pension.
In comparison, nurseries have more advantages than other pension institutions and have become a favorable supplement to family pension. The public rental housing community nursery is conducive to making full use of the idle resources of the community, which can be transformed from the idle places in the community, which can save a lot of investment, and can provide some jobs for community residents and mobilize the idle resources of the community.
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Community and home care for the elderly, for the population is more self-care elderly, their consumption power and activity demand is greater than the elderly in the institution, my suggestion is to meet the hardware environment, service needs, can be appropriately allocated to create differentiation, while building a community, drainage private domain traffic, for the later increase in occupancy rate and conversion traffic to increase the profitability of value-added services has great benefits.
It is necessary to catch some young and energetic elderly people from the community and at home, take them to do some community operation and maintenance, activity marketing, establish a broad customer pool, and establish a good trust relationship with these elderly people; In this large customer pool, there will be a part of the customers who have care needs or life service needs, and become your precise customers!
On the basis of accurate customers, there will also be a part of the just-needed customers, who need care services, and can even be transferred to a professional medical and elderly care institution for diversion!
Related Definitions
Community pension is one of the ways to provide for the elderly. It refers to the home-based elderly care service system with the family as the core, the community as the basis, the day care, life care, housekeeping service and spiritual comfort of the elderly as the main content, the door-to-door service and community day care as the main form, and the introduction of professional services in the form of elderly care institutions.
The main content is to hold welfare institutions for the elderly, respecting the elderly, and caring for the elderly; setting up shopping malls and service centers for the elderly; set up tables and canteens for the elderly; the establishment of health care facilities for the elderly; the establishment of activity centers for the elderly; setting up a marriage agency for the elderly; opening schools for the elderly; setting up a market for senior talents; Carry out legal aid and shelter services for the elderly.
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It is hoped to vigorously promote and popularize the construction of community pension complexes, fully mobilize social resources, and introduce market-oriented professional institutions to provide diversified pension services in community pension complexes. Let community care for the elderly become a supplement and extension of home care, so that the elderly can enjoy high-quality elderly care services at their doorstep.
It is hoped that there will be tables for the elderly and community canteens; It is hoped that the community will provide basic medical services and can avoid a few trips to major hospitals; I hope to have Japanese food, hosting, and professional service; I also hope to have a professional door-to-door service, so that when my legs and feet are inconvenient, I will not go out on crutches or in a wheelchair to run errands and ask for help.
On the one hand, we should vigorously promote and popularize the construction of community pension service complexes. Diversified services should be provided in the complex, especially basic services such as meals for the elderly, medical care, and Japanese food care, which should become the "standard" of the community.
On the other hand, it is necessary to conduct in-depth research on the profit model of community elderly care facilities under the public and private model, mobilize the enthusiasm of social resources to participate, and promote the sustainable development of home-based elderly care services in Chengdu.
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If you want to do a good job in community elderly care services, you must do the following six things:
1.Familiarize yourself with the basic situation of the elderly.
Community workers should inspect the living conditions and living conditions of the elderly residents in the community under their jurisdiction. Detailed records are then made to facilitate follow-up.
2.The travel facilities are perfect.
It is generally inconvenient for the elderly to travel, so community workers should provide convenience for the elderly to travel, make reasonable planning arrangements through the road environment of the community, and try to provide safety and convenience for the elderly to travel.
3.Host entertainment events.
The community can appropriately organize some recreational activities specifically for the elderly, so that they can actively participate and enrich the lives of the elderly. At the same time, these activities can also help those empty nesters get a good way to eliminate loneliness.
4.Arrange medical check-ups for the elderly.
Physical examinations can be conducted regularly for the elderly in the community. After all, the elderly are prone to physical problems, and timely examinations can also eliminate some unnecessary troubles, and family members can rest assured.
5.Door-to-door investigation and condolences.
For some lonely and widowed elderly people in the community, the elderly who are living in difficulty actively come to the door to understand the relevant living conditions, and give certain material and financial condolences. Ensure the normal life and basic economic expenses of the elderly.
6.Popularization of relevant knowledge.
It not only carries out popularization education on relevant life knowledge, health knowledge and safety knowledge for the elderly, but also carries out education for the elderly and respects the elderly for young people. In this way, young people's sense of filial piety can be enhanced, and the atmosphere of harmony can be enhanced.
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In the community and home-based elderly care, there are more self-care elderly people, and their consumption power and activity demand are greater than those of institutional elderly care. My suggestion is that on the basis of meeting the needs of the hardware environment and services, some activities can be appropriately added to create differentiation, and at the same time build communities and divert private transportation, which is of great benefit to improve occupancy, convert traffic realization, and increase the profit point of value-added services in the later stage.
We should catch some young and energetic elderly people from the community and family, take them to do some community operation and maintenance and event marketing, establish a wide customer base, and establish a good relationship of trust with these elderly people; In this huge customer base, some customers with nursing needs or life service needs will pour in and become your precise customers!
On the basis of accurate customers, some customers who only need nursing services will be rushed. They can even be transferred to a specialized medical and nursing facility for transfer!
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Community care for the elderly should be more humane, so that the elderly can feel as comfortable as at home, improve the quality of service and take care of the elderly more professionally.
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First of all, the elderly can be divided into three categories that can not take care of themselves, semi-self-care, and can take care of themselves, and provide services respectively, which will be stronger than generalizations, and secondly, you can recruit more volunteers who really care for the elderly, and accompany them more, especially their children. Once again, we can provide jobs for the elderly who can take care of themselves, so that they can have something to do in their spare time, so that they will not be idle and cranky.
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Take Shanghai, for example.
1. The scale is not large, mainly serving the owners.
Vanke Community Elderly Care Center is not large, generally only about 50 beds, and can accommodate 20 elderly people for day care and 30 elderly people for short-term care at the same time. During the day, the elderly can receive care services at the service center and can live with their children at night. The short-term trust is more for children's business trips, travel and other situations, to provide round-the-clock care for the elderly.
2. The profit model is clear and charged on a monthly basis.
Day care services for the elderly are charged 2,500 yuan per month, and for the elderly who are entrusted to care, the fees range from 4,500 to 9,000 yuan per month, mainly depending on the content of the service and the room they live in. If the center is full, if all the entrusted care of the elderly choose the standard of 4,500 yuan per month, and the day care for the elderly is 2,500 yuan per month, the monthly revenue of the center is 185,000 yuan.
3. Standardized operation and cost reduction.
Vanke Zhihui Fang minimizes operating costs and achieves profit targets by outsourcing catering and cleaning, sharing a bathroom for two people, etc. At present, Vanke has promoted community pension in 6 cities, preparing to standardize scale management and chain operation.
Vanke Elderly Care Center can rely on the Internet to cover many surrounding communities, and the service content will continue to increase. For example, Vanke Happy Home Wise Apartment mainly provides 24-hour full-time care services, daycare services, elderly care, nutritious meals and other services. In addition, Happy Home also provides home remodeling, door-to-door home services, care services, products for the elderly, and so on.
In the future, many services will continue to be exported through institutions, which may constitute a new profit model.
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If you want to do a good job in community pension, you must have relevant facilities and then have professional talents. The most important thing is that the community pension place must be fixed. Only in this way can we do a good job in community care for the elderly.
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Community pension is a new model for the exploration and promotion of pension under the new situation. The elderly do not need to go to a nursing home, but can enjoy functional services similar to those of nursing homes, which can solve the problem of three meals a day and solve health security problems such as medical examination at home.
Community care for the elderly means that the elderly can get services similar to nursing homes in their familiar homes. First of all, the timely delivery service of three meals a day should keep up, and the nutrition should be comprehensive and try to meet the personalized needs. In terms of medical security, it is necessary to equip reasonable experienced and multi-functional community doctors, so that the elderly can enjoy minor illnesses without going out, and can also receive timely care and care at home.
Communities should establish and improve the archives of all elderly people in need of elderly care in their jurisdictions. We should not only do a good job in comprehensiveness, but also have key supervision, and try to make the majority of pensioners basically satisfied. The service awareness of community personnel should keep up, and the needs of the elderly should be the foundation.
With the purpose of intimate, thoughtful, meticulous and professional service. Every person who serves the elderly in the community should treat the elderly in the community as their own elderly, and the community pension will definitely get better and better.
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I believe that community home care refers to the elderly according to their living habits, choose to live in the family to live in the old age of the elderly. It takes the community as a platform, integrates various service resources in the community, and provides services such as meal assistance, cleaning assistance, bathing assistance, and medical assistance for the elderly. This service model not only solves the problem of indifference to the elderly in nursing homes, but also solves the problem of insufficient traditional home care services, and is a new type of pension model between family care and institutional care.
Classification of community home-based elderly care services.
1. Life care: provide the elderly with special care services such as care, shopping, meal delivery, ** items, housekeeping services, etc.
2. Health care: establish health records to provide services such as escort, companionship, disease prevention and control, nursing, mental health, and health education for the elderly.
3. Culture and education: provide services such as schools for the elderly, knowledge lectures, learning and training, calligraphy and painting, and book reading for the elderly.
5. Sports and fitness: provide activity venues, sports and fitness facilities and other services for the elderly. 6. Volunteer service: provide neighborly mutual assistance, regular visits, greetings, heart-to-heart exchanges and other services for the elderly.
7. Emergency rescue services: community home-based elderly care services for the elderly who live alone and have sudden illnesses in need to install "one-touch talk"**, and use the community service center platform to timely discover and urgently deal with various diseases and accidents encountered by the elderly.
Create personalized elderly care service projects. According to their own advantages, to create a pension service project with enterprise characteristics, family service enterprises are divided into many types, more service items, usually more, the demand for services including family nanny, family help, family health, family care, home maintenance, home shopping, family security, family pick-up, family counseling and other nine categories. According to their respective advantages to determine the service items, to highlight the characteristics, not to mask, to determine the scope of enterprises to carry out community home care services from the needs of the elderly, their own advantages, the first purchase, etc.
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Community care is a new phenomenon of social development, and the advantage of community care is that it can help more elderly people to have more communication and then more care. If the community pension is to be done well, then it needs a relevant and perfect service system, new rules and regulations need to be formulated to protect their rights, and standardized services must be standardized, so as to ensure the life of the elderly.
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