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Domestic cars still have a long way to go, and the money is easy to make anyway, as long as the car is beautifully configured, you can buy people money.
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China's automobile market sales are in good condition, and the automobile market has developed steadily after a downturn in 2005 with a good momentum.
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At present, domestic cars are indeed a dilemma, a large part of them are also forced by consumers, domestic cars to survive must have a reason to attract you to buy, configuration and price, in order to ensure that these two car factories need to save costs in other places.
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Passenger car mid-to-high-end models and urban SUVs will maintain a high growth rate; The commercial bus industry will continue to grow steadily; The overall growth rate of the commercial truck industry will decline, and the opportunity lies in product upgrading and exports.
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In 2008, the automobile industry will face the impact of energy conservation and environmental protection policies, the impact of fuel tax, the impact of the integration of domestic and foreign investment, the development of new energy in the era of high oil prices and other factors, and the automobile sub-industry is facing new opportunities and challenges.
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Looking at the entire independent brand camp, there are not many companies that are serious about making cars and being self-motivated, and Geely is one of the few companies.
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The current level of domestic cars: uneven, the gap between the rich and the poor is huge, some independent brands are half dead, some independent brands are booming, and some domestic car companies will go bankrupt soon, and the market competition is cruel.
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The most important difference in the system, the verification level is constantly lowered, and even not verified at all, the appearance of the right raw materials can be directly loaded with the car, the same plastic parts joint venture car according to the standard to pass 1000 hours of high temperature irradiation, domestic cars directly 300 hours can be, qualified, loaded.
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Domestic cars basically do not have their own completely independent and independent standard system, and the system standards copied from east to west are all pieced together.
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<> "There has never been a major breakthrough in the styling of domestic cars, except for the appearance of Lynk & Co 03 and Hongqi H9, which are more eye-catching, it is difficult to find a high-value car, which determines that the market attention is not high. The appearance of a number of domestic sedans is mediocre, and it is not like a domestic SUV that can launch a variety of new cars with a style every two years, which has earned enough attention from consumers, and there is a market for it, as long as the quality is not too bad, there will be sales, and what is lacking in the field of sedans is the appearance of creativity.
There are few sedan models, and the replacement is very slow, unlike the SUV field, which is very fast and very suitable for the market. With the change of the main force of car buyers, younger has become a factor that must be considered when major car companies develop models, many SUVs are developing towards youth, for people born in the 90s, most people may prefer to buy a shouting SUV rather than a sedan. Especially in recent years, the sports genes of SUVs have become more and more obvious, and a Zheng rubber has also squeezed the sedan market to a certain extent.
The joint venture car reacted quickly to the market, even faster than the domestic independent car. In the past few years, Camry and Accord have changed their generations, and their appearance has undergone drastic changes, and younger people have long been the development direction they recognize. And then Sylphy, Lavida, and Corolla are all in this mode, which also makes domestic cars fail to seize the opportunity.
The reputation of the joint venture sedan is still unmatched by independent brands, which is almost unquestionable. The joint venture not only retains the advantage of stable quality, but also develops hybrid models on this basis, especially Toyota and Honda. Taking Toyota Corolla as an example, the fuel consumption of its dual-engine version has been as low as four fuels per 100 kilometers, which is almost the best choice for office workers who have fuel-saving demands.
There are indeed people around me who have replaced the 2-year-old Focus with a Corolla, not that the Focus is bad, but because the Corolla is fuel-efficient.
Domestic auto brands have focused their main efforts on the SUV field, and their investment in the sedan field itself is small. It can be said that because of the popularity of Haval H6, it has changed the market's perception of domestic cars, especially domestic SUVs, and the stable performance of Haval H6 has driven the image of the entire domestic SUV, and then a number of best-selling models such as Changan CS75, Chery Tiggo 8, and Roewe RX5 have appeared. On this basis, domestic cars are also making efforts in the field of high-end SUVs, among which the representative works include Lynk & Co 01, VV7, Xingtu series and Changan UNI series models.
At the same time, it is almost impossible to see a model that advertises itself as an "autonomous high-end sedan".
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Isn't it good that domestic cars have made great progress? As for why domestic cars are progressing so much, because of the needs of consumers! A few years ago, the domestic market was basically the world of Japanese, Korean and German, after all, the models of these major forces not only have a good advantage in terms of cost performance, but also have a durable "buff".
Feel free to say that in such an environment, domestic cars with their own advantages are not so obvious, so they can only hide in the corner and eat "melon falls".
In order to break the previous situation, the independent brand embarked on a road of rise, research and development, design, updating, replacement, with the continuous improvement of attention in all aspects, the road to fame of the independent brand is getting smoother and smoother, a product is not satisfactory, intensively to prepare for the first time, until the harvest of people's satisfaction. Today, the sales volume of Chainpai's own brand in China can be said to occupy half of the country. Korean and Japanese models, which have performed well in the domestic market before, have also been hit at different levels, and in order to maintain their own situation, various new policies have also been continuously introduced, striving to bring back the "hearts" of consumers.
In fact, for the leapfrog development of domestic cars, many people expressed a mocking attitude, saying that the quality of their own brands is not good, they regret buying it, and spending a small amount of money to buy a big crime. The independent brand is not perfect, but the independent brand is definitely not so unbearable, the overall quality has been done very well to the extent that it can be achieved, the key is what angle you use to look at it. If you look at the independent brand from the perspective of an imported car, what is the meaning, looking at the low price, but to enjoy the high quality, should this pot really be thrown to the independent brand?
Therefore, independent brands do well for the market, but in the end they are also for serving people.
Millions of car purchase subsidies.
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Most of the technology of domestic cars comes from foreign brands, so the level should be similar to that of joint venture cars, because the materials and workmanship do not cut corners, so some brands can even surpass the joint venture car, but the technical property rights are completely domestic, such as the Great Wall's engine and gearbox technology is basically from Mitsubishi, Hongqi Motor's technology from Mazda, Geely's technology from Volvo, Chery's technology from Land Rover, and Changan Automobile's technology from Ford.
I've always driven a domestic car, so I have some experience (either I can't afford it or I'm patriotic), and the front and rear bumpers of domestic cars are very powerful. It turned out that I ran a car beauty decoration shop, and one day there was a wedding banquet in the hotel next door. There are a lot of famous cars and luxury cars!
Later, a tricycle rider scratched two cars, one of the wedding cars was directly cut by the rear door angle of the tricycle, a ten-centimeter-long opening, in order not to delay the bride, I used a body sticker to cover the ......It's all joint venture cars (it's inconvenient to reveal the car mark here) I rely on it, it's too rubbish!
But the domestic car is absolutely powerful, I drove a new car on the wall (as a result, I was admitted to the hospital) there is no major problem with the car, the front girder completely protects all the parts, even the water tank is good, and the land hall is good. Second, I am still very disappointed in the core technology, there are not many major problems with domestic cars, but there are many small problems. After 30,000 or 40,000 kilometers, it will continue to be maintained, fuel consumption will increase, and the noise will increase, and there will be a feeling of driving a diesel engine when sitting in the car.
Just repaired the integrated switch and broke ......
Domestic cars have made a lot of progress in recent years, and production and sales have also increased significantly, but there is still a big gap compared with joint venture cars, and the sales volume pulled up by shape and configuration is not a long-term solution after all, and quality improvement is the key. I hope that domestic cars can be like China's color TVs, air conditioners, mobile phones, etc., and people will of course buy domestic products when the products are cost-effective.
I bought a domestic car, and when I was about to buy it, my mother-in-law questioned it, saying that you just buy a car for 100,000 yuan, is it strong? One of my leaders also said, how do you buy a domestic car, you said earlier that I would give you a whole Malibu, discounted, more face-saving brother. In fact, I feel that the current domestic technology may be a little worse than the joint venture, but we small people have enough to open.
I buy a domestic car, and I say that the high-profile point is to support domestic production, starting from me. To put it bluntly, I am not willing to spend more than 100,000 yuan to buy a joint venture car, and I have to pay tens of thousands of yuan in brand usage fees. I'll drive my domestic car and let others look down on it!
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The quality of today's domestic cars is really good, and the central control is becoming more and more intelligent, so many people choose domestic cars.
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I think the quality of today's domestic cars is very good, the failure rate of domestic cars is very low, the cost performance is very high, the space is large, and the power is also very strong.
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Today's domestic cars are of very good quality. In the field of domestic electric vehicles, Biclan Yadi is unique; In the field of gasoline vehicles, the three giants of Emgrand, BYD and Changan are driving together and advancing against the disadvantages of the stove, which can compete with the joint venture car.
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In fact, looking at the sales ranking in April 2020, it can also be seen that the domestic automobile market share, Chinese brands occupy a relatively large share, and manufacturers already have an advantage.
They are SAIC's total sales of 402,840 vehicles (SAIC data includes all brands, including Da Shuhe Zhengzhong, and there is no Geely, Changan, and Great Wall after elimination), Geely's total sales of 10,000 units, Chang'an's total sales of 159,557 units, and 80,828 units of Great Wall, and the sales of the rest of the brands are relatively stable in the second echelon, but the sales gap is not far away, and there are few manufacturers in the third echelon, and many car dealers have reached triple-digit sales.
The top 10 companies in China's Pinjia brand car sales are:SAIC Motor (including SAIC Volkswagen, not its own brand), Changan, Geely, Dongfeng (including joint venture brands, non-independent total sales), FAW (including Volkswagen, non-independent total sales), Great Wall, BAIC, Chery, JAC and Sinotruk.
Compared with the same period last year, FAW's sales showed a rapid growth, Sinotruk's decline was slightly lower, and other automobile companies showed a faster decline, among which SAIC and Great Wall declined significantly.
From January to April 2020, the above ten companies sold a total of 10,000 vehicles, accounting for the total sales of Chinese brand cars, and the rest of the Chinese brands that are not in the ranking occupy a share only, which seems to be not far from elimination, and there are about 40 car manufacturers that have not been nominated.
After all, the second echelon of car dealers is still possible to catch up at any time, as far as the current point of view, basically in the formation of the brand power and popularity of hot-selling car dealers, this is the correct situation of domestic cars in China's auto market.
In order to form a three-legged era, it must be that the brand power of car dealers is strong enough, the sales advantage is very obvious, and the change that can drive a market is the real power that can occupy a marketAt present, there is no domestic brand that can do so good, the revolution has not yet succeeded, comrades still need to work hard, this is the real situation of Chinese automobiles, although Chinese manufacturing has made a lot of progress, but really made in China is not really strong enough to the world identity, we need to recognize the facts, enhance the real manufacturing force is the top priority.
In fact, there are also excellent sales of Chinese brand first-line brands, Geely, Changan and Great Wall, Chery, and BYD are all car manufacturers with good resultsHowever, the current market share is not very stable, and the core technology still needs to be improved and enhance the brand power and awareness, in order to become a truly powerful car brand in the world, just like Toyota, Nissan, and Honda in Japan, the obvious market segmentation in Japan is the real three-point world, and every innovation of these three car companies will trigger changes in Japan's domestic car dealers and shares, and I hope that our Chinese cars can really grow and become international brands.
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I think it should be the world of domestic cars, because the development of Chinese cars is very rapid, and the performance of Chinese cars is also very superior.
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I don't think so. Because the Ichiyama Radical Friendship Field is ever-changing. The automotive market in 10 years will be volatile. China's auto lead branch market will not necessarily become the world of domestic cars.
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Not necessarily, because I think everyone still knows less about domestic cars.
The state does not pay much attention to design. Design attaches great importance to economic construction, the more direct the better, and gradually many people put design and artistic creation in the same category. Gradually, the name of "designer" eventually became a high-level name for painters.
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