What it s like to do AE at a local advertising agency

AE (Account Executive) — Customer Executive, Customer Service, Account Executive, which refers to the specific person in charge of performing advertising operations in an advertising agency.

A professional advertising AE personnel should have comprehensive knowledge of advertising and marketing, and track the whole process of planning, design, production and delivery of advertisements as a whole. To be an AE requires the ability to make accurate judgments and reasonable suggestions, as well as process management.

ability, teamwork.

The ability to serve customers, the ability to make creative judgments, the ability to think strategically, and the ability to manage finances.

Responsibilities of the advertising agency AE:

1. Maintain customer relationships, fully understand customer needs, gain insight into customer ideas, and actively propose solutions.

2. Provide customers with the communication, management, tracking and implementation of strategic solutions, and actively feedback and deal with customers' opinions and suggestions.

3. Responsible for the coordination and communication, planning, layout and assistance of cross-departmental cooperation within the company.

4. Control the progress of the project to ensure that the project is completed on time and with quality.

5. Conduct targeted market research.

Statistical analysis of relevant data, and writing part of the data report or case closure report.

Advertising AE is the customer executive or account executive in the advertising and service industry.

where AE is the abbreviation of Account Executive. A professional advertising AE is a super salesperson plus senior customer service plus junior marketing planning plus ** consultant plus market research.

Personnel. It is necessary to have comprehensive knowledge of advertising and marketing, track the whole process of advertising production and delivery as a whole, do basic market research, effect evaluation, etc.

Job Requirements for ADAE:

Customer service, advertising execution, project execution, accurate and fluent language skills, and efficient execution.

and a sense of responsibility, with a warm affinity.

Have good logical thinking.

Ability to coordinate with work arrangement, outgoing personality, quick response, strong communication skills and communication skills, good sense of customer service, sense of responsibility and collective consciousness, strong initiative, able to cooperate with each other and fill positions.

Account executive, also known as AE, is an abbreviation of the English word Account executive, which refers to the specific person in charge of performing advertising business in an advertising agency. The "AE" system is popular in the advertising industry in countries such as the United States and Japan, and the implementation of the "AE" system requires advertising companies to have a deep understanding of the advertiser's situation.

Within an advertising agency, "AE" is actually the customer**. He should have a relatively in-depth understanding and research on the nature of advertisers, business guidelines, policies, marketing products, customers, competitors, advertising budgets, etc.

Client executives, or account executives, in the advertising and service industries, refer to the specific persons in charge of performing advertising operations in advertising agencies. AE is an abbreviation for Accountexecutive.

In advertising campaigns, the opinion of "AE" is quite important. The level of "AE" talent is one of the main indicators to measure the planning ability of an advertising agency. In general, the work of AE consists of three parts: customer communication, strategy formulation and execution, and financial goals.