What are the well known cross border e commerce platforms in Africa?

All partners who want to enter cross-border e-commerce have been focusing on platforms such as Amazon, eBay, and Shopee, have you ever thought about other types of platforms?

Like kilimall?Many people may be very unfamiliar and don't know much about it, so today we will share a brand new platform with you! If you are interested, you can follow along and take a look

1. Introduction to the Kilimall platform

Kilimall is an e-commerce marketplace that grew up in Africa. It was born in Nairobi, the capital of Kenya in 2014, and currently has offices in Shenzhen and Changsha, China.

Today, Kilimall has become a trusted and loved shopping channel for African consumers, and an influential living and working service platform among African people.

Second, kilimall hot-selling category

Fashion, home, electronic 3C, mother and child.

3. Conditions for entry of kilimall

1. Open to corporate sellers and individual sellers.

2. Legal export goods and within the scope of kilimall license sales.

3. The platform will charge store rent and quality deposit, which range from 4,000 to 200,000 according to different store levels.

4. Kilimall entry fee

The new policy of the platform only charges the deposit and service fee for each store in Kenya, and the default opening of the Uganda site store and the Nigeria store (the Uganda site and Nigeria site stores do not charge any fees), the deposit only needs to be paid once, and the technical service fee is charged annually.

5. Kilimall collection methods

The Kilimall platform settles by bank transfer, and on the 10th of each calendar month, the orders completed in the previous month are settled and paid, and the local currency, Hong Kong USD account, and mainland settlement RMB can be settled and transferred to the bank card account filled in by the seller when registering.

6. Kilimall platform logistics

The official logistics of the platform FBK

7. Kilimall FAQs

1. How to calculate the one-year store operation time if the Kilimall store is successfully opened? Does the order-free commission start immediately? Is there an account link for store login? Can I log in to multiple accounts on one computer?

Answer: Hello, according to the new policy of the platform, after the new seller settles in, the calculation time starts on the 1st of the next month of the month where the payment date is located, and the commission is free for direct orders, and the termination time is one year. There is no store association and you can log in to multiple accounts on one computer.

2. What materials and policies do I need to submit to open a Kilimall store?

Answer: Hello, the opening of the Kilimall store currently supports individual sellers and corporate sellers and brand stores.

3. Can I get a refund if I quit the store in the middle of opening a kilimall account?

Answer: Hello, if you quit the store halfway, the deposit can be refunded.

That's all for my introduction to Kilimall and answers to frequently asked questions, and I'm going to share it with you today

Overseas e-commerce platforms refer to e-commerce trading platforms for overseas markets. These platforms provide a fast and efficient sales channel for foreign trade enterprises, as well as a convenient way for overseas consumers to shop.

At present, the most influential overseas e-commerce platforms include Amazon, eBay, AliExpress, Wish, etc. These platforms have users all over the world and have a large user base. In addition, these platforms also provide fully spherical payment, logistics, customer service and other services, providing a better shopping experience for consumers around the world.

Vertical chaos. In addition to these well-known overseas e-commerce platforms, there are also some platforms for specific regions or countries, such as Alibaba International Station, JD Worldwide, Mushroom Street Overseas Shopping, etc. These platforms focus on specific markets and are especially important for businesses with a specific export direction.

It should be noted that the competition of overseas e-commerce platforms is very fierce, and companies need to have certain market analysis and marketing strategies to succeed on these platforms. In addition, it is also necessary to comply with the laws, regulations and tax policies of each country to avoid unnecessary risks and losses.

In short, overseas e-commerce platforms provide global sales channels and services, bringing a lot of convenience to foreign trade enterprises and overseas consumers. Companies should choose the right platform for themselves according to their own situation, and develop a suitable marketing strategy and marketing plan to be successful on these platforms.

There are two well-known cross-border e-commerce platforms in Africa: Jumia and Kilimall.

jumia：

Founded in 2012 and headquartered in Nigeria, Jumia has more than 10 million followers on Facebook, making it one of the largest e-commerce platforms in Africa. The best-selling products are: electronics, fashion, home life, health and beauty, books, etc.

At present, Jumia has 13 stations: Rwanda, Uganda, Tanzania, Senegal, Ghana, Cameroon, Algeria, Tunisia, South Africa, Ivory Coast, Kenya, Morocco, and Egypt.

The African market has a population of 1.3 billion people and an online coverage of about 30%, of which 80% of consumers shop through Jumia.

kilimall：

Founded in 2014 in Nairobi, Kenya, Kilimall is the first Asian company to enter the African Internet industry. At present, Kilimall has three major stations, namely: Uganda Station, Kenya Station, and Nigeria Station. It focuses on young consumer groups.

The best-selling product categories in Kilimall are: fashion, home, electronic 3C, mother and baby, etc. Since its birth in 2014, Kilimall has been well integrated into African genes and local characteristics, it not only has a global ** chain and international payment, but also has an African local brand marketing, local warehousing and logistics, local after-sales customer service and other operation teams and service systems.

Well-known platforms include Kilimall and Jumia.

Kilimall is the largest e-commerce platform in East Africa, a blue ocean market with a population of 1.3 billion, a huge consumption potential of 70% of the young population ratio, and 90% of local goods from the market foundation made in China. Full category sales, o commission! Three sites in Kenya, Uganda and Nigeria were opened.

It has the most advanced warehousing and logistics management system FBK+ in Africa. With 55 countries and a population of about 1.3 billion, which will grow to 2.5 billion by 2050, Africa is a region with a fast-growing population and a large consumer market with a majority of young people.

Jumia is the largest e-commerce retail company in Nigeria, a large African country, with the goal of creating a local "Amazon", ** electronics, clothing, refrigerators and other goods. Jumia Group has been in Africa for more than ten years, of which Jumia Group covers the business footprint of the entire African continent, covering 100 million online shopping groups 80% of the consumer groups will choose Jumia to enjoy the shopping experience, Jumia has become a very well-known brand in Africa, five of which have opened international business, including Nigeria, Kenya, Egypt and Morocco. In addition to Amazon and JD.com, Jumia is currently the third e-commerce company in the world to have its own terminal logistics delivery, and it is also the only e-commerce platform licensed by the Egyptian state.

What are the mainstream e-commerce platforms for cross-border **?

The cross-border e-commerce market is booming, and the development stage is still in the period of rapid development and iteration of 10 years ago, doubling and growing rapidly year after year, and the domestic population of 1.3 billion has created an e-commerce oligarchy with daily sales of 100 billion yuan, and the foreign population of 5 billion will be what kind of cake.

The second type of e-commerce - focus on the operation of e-commerce advertising - Guangdiantong account opening web link.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

Fit. Many people still have prejudices against Africa from more than a decade ago, and feel that Africa is backward. In fact, the economies of Africa, led by South Africa, and radiating to neighboring countries are developing vigorously.

1. Africa's online shopping population is growing rapidly.

2. Africa has the initial conditions for the development of e-commerce.

Market: 1.3 billion people, second only to Asia;

Network: 3G network basic coverage, 4G coverage of core areas;

Terminals: Smartphones are becoming more and more popular;

Payment: Mobile wallets are popular, which can solve the payment problem;

Logistics: Maturity is gradually improving;

Competition: Africa is the last continent in the world that does not have a monopoly on e-commerce platforms.

3. The development status of e-commerce in Africa.

Local e-commerce companies such as Kilimall, Jumia, and Takealot have appeared in Africa, with a business time of 2-3 years;

Nigeria, South Africa, Kenya, and Egypt are relatively developed in e-commerce, while other countries are in the embryonic stage;

More than $1 billion has been invested in African e-commerce, and Asian investors have lagged behind in the African e-commerce sector.

"Cross-border E-commerce in 60 Seconds" is a collection of cross-border e-commerce knowledge tailored for cross-border e-commerce practitioners, e-commerce whites, white-collar workers, etc., so that cross-border e-commerce is no longer boring and obscure! The content is not long but precise, and it only takes 60 seconds to let you understand cross-border e-commerce.

Cross-border e-commerce platforms are divided into two categories: cross-border exports, foreign exports, and cross-border imports of goods from abroad.

1. International B2C cross-border e-commerce platforms: AliExpress, Amazon, eBay, Wish, Lanting Jishi, Dunhuang;

2. Import cross-border e-commerce platforms: Yang Wharf, Tmall Global, Suning Yunshang Overseas Purchase, NetEase Kaola Overseas Purchase, SF Overseas Shopping;

3. Localized cross-border e-commerce platforms: Flipkart India, Walmart, Yandex Russia, New Egg, Newegg, TradeMe New Zealand, Mercadolivre, Meilanca, Brazil, Ali, DHGATE, IPROS;

Now that platform is ya ma xun. Others are not so "famous".

First of all, let's understand what is cross-border e-commerce? It refers to the fact that two entities in different customs territories have done business through an online e-commerce platform, and after paying for the things they have purchased, the seller will send goods and goods to the buyer through logistics to complete the transaction. In fact, the difference between cross-border e-commerce and ordinary ** is that we buy the most things across provinces, while cross-border e-commerce is across the fields of two countries to reach a deal, but now Tmall Global also has a global purchase project, importing some goods in other countries to meet our needs, in addition to our common Amazon, AliExpress, Lanting Jishi and other cross-border e-commerce platforms.

There are many more, so I won't count them all.

And many people in Africa have the impression that it is poor, so it is natural to be suspicious of doing cross-border e-commerce in Africa, so do these countries in Africa have the ability to buy? It is true that poverty has caused a very serious problem in Africa, but now more and more regions are becoming more and more successful in economic development, such as South Africa, which is now one of the world's leading diamond producers, and there are also some countries such as Kenya and Egypt whose living standards are also okay.

So there is no need to worry about the purchasing power of the African people. But we need to understand the market demand, know what Africa lacks, what African people want to buy their own country does not have, like us in China, the people feel that the quality of Chinese goods is not up to standard, so they will go to Hong Kong or abroad to buy skin care products, milk powder and so on, which is why there will be a boom of Chinese buying abroad.

Having said that, we have to think about the problem from the perspective of the African people, their population has a high birth rate, so the number of minors accounts for a large part of the national population, so the market for some necessities of minors is relatively large. But it is also necessary to understand whether there is a shortage of these products in their countries, and if we ship them across the border from China, how much profit margin we have after bearing the cost of freight and other expenses. It's better to find something that we have that they don't have, so that they will be in high demand and we will be relatively less competitive.

In general, it is still feasible to carry out cross-border e-commerce in Africa, don't look at them in some places very poor, but they also have a lot of rich, the gap between the rich and the poor is large, their network equipment is relatively perfect, most countries have popularized the Internet, so online shopping is not a problem at all. One thing to pay attention to is to have a good relationship with the local **, after all, the strong dragon is no match for the local snake.