What are the pros and cons of doing cross border e commerce by yourself and doing cross border e com

Pro: You can set the rules for cross-border e-commerce by yourself, and build your own platform by yourself, provided that you do not violate the e-commerce law.

Disadvantages: Self-done cross-border e-commerce optimization may not be as good as the existing mainstream platforms, but it can be continuously optimized in the background to improve the ranking.

Foreign trade platforms are well-known Amazon, AliExpress, like these platforms have developed to the point where they are now very perfect, and there are many people who know this platform, and the rules and regulations are also very official and safe, and there is no need to promote it when opening a store in it, but it takes money to occupy the advertising and traffic within the platform, but the commission on the platform will be relatively high, and personal behavior is restricted by the rules and regulations of the platform. Other than that, everything else is pretty good.

Personal website, make your own **, need a domain name, server, construction** settings, as well as connect to a variety of software plug-ins, the advantage is to write it yourself**, you can go according to the template and style you want, and it is not limited by the voucher, the disadvantage is that no one knows about it, you need to promote it in various ways, and you also need to do a good job in the operation and maintenance of the entire **, which is more energy-consuming and money-consuming.

There is also a self-service website building through the website building system, this way also exists, such as shoptago, this is also, by registering an account, choosing a template, and uploading products to achieve a ** construction, compared to personal website building will be much more convenient and fast, many functional plug-ins have been built, and the internal also provides a basic server and a default second-level domain name, the basic plug-in can also be free**, of course, the same disadvantage is**need to build popularity through self-promotion. This kind of website building system also needs to charge commissions as a third party, but it will be much lower than the platform.

The above three are the three ways of cross-border e-commerce, as a novice, I feel that the first and third can be done together, and then decide which way to continue to go deeper.

At present, the European and American markets have gradually become saturated, and platforms such as Amazon, eBay, AliExpress, and Wish are very competitive, and may not be able to survive for small and medium-sized sellers.

In fact, we can turn our attention to the emerging Southeast Asian e-commerce market, and at present, emerging platforms such as Lazada and Shopee are also extremely popular. The six countries in Southeast Asia are Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore, with a total population of about 100 million. According to statistics, the popularity of the mobile Internet has promoted the rapid growth of the cross-border e-commerce industry.

It is estimated that by 2025, the size of e-commerce transactions in Southeast Asia will exceed $240 billion.

In addition, the total number of Internet users in the six Southeast Asian countries will exceed 100 million, and 90% of users will access the Internet through mobile devices. It can be seen that mobile shopping in Southeast Asia has become more and more mature, and the biggest advantage of mobile Internet shopping is that it is difficult to compare prices anytime, anywhere.

1.There is no equivalence between cross-border e-commerce and Amazon; 2.Which platform has more potential depends on its own product SKU and the amount of traffic it can get on the platform.

At present, the European and American markets are gradually saturated, and the competition between platforms such as Amazon, eBay, Express, and Wish is very fierce. For small and medium-sized sellers, they may not survive.

In fact, we can turn our attention to the emerging e-commerce market in Southeast Asia. Currently, Lazada and Shopee are also popular. The six countries in Southeast Asia are Indonesia, Malaysia, Thailand, the Philippines, Vietnam and Singapore, with a total population of about 100 million.

According to statistics, the popularity of mobile Internet has promoted the rapid growth of the cross-border e-commerce industry. It is estimated that by 2025, the size of e-commerce transactions in Southeast Asia will exceed $240 billion.

In addition, the total number of Internet users in the six Southeast Asian countries will exceed 100 million, and 90% of users will access the Internet through mobile devices. It can be seen that mobile shopping has become more and more mature in Southeast Asia, and the advantage of mobile Internet shopping is that it is difficult to compare prices anytime and anywhere.

Mature cross-border e-commerce platforms: AliExpress, Amazon, eBay, Wish, Shopee (Shopee).

These five platforms are all engaged in cross-border e-commerce, depending on which one you prefer, and cross-border e-commerce can use CBI banks for collection and payment.

AliExpress: It is a platform owned by Alibaba, which is equivalent to our domestic **, mainly for **-oriented, sellers must be **low to have an advantage, and the products are mainly biased towards mobile phone accessories, jewelry, computer accessories and other small objects. The market positioning is mainly in developing countries and underdeveloped countries.

Amazon: Product-driven, product quality must be advantageous, and there must be a brand, if there is no brand, it is best not to do Amazon, positioning equivalent to white-collar workers and above.

ebay: The product quality requirements are higher, but it is also fighting, that is to say, the product quality should be better, ** should also be advantageous, and the products need to be high quality and cheap, and the rules of the platform are also more biased towards buyers.

Wish: Compared with other Amazon, ebay, AliExpress and other e-commerce platforms, the threshold is relatively low, whether individual users or companies can apply for registration, the threshold is low, the number of registrants is large, the competition is relatively large, if you want to enter this market, you have to consider your own situation, whether there are relatively competitive resources, etc.

shopee：

Shopee platform is a mobile e-commerce platform from Singapore, referred to as (Shopee Shopping) platform launched in 2015, business service market scope: mainly Southeast Asia and Taiwan, China. There are no commissions and no listing fees, which means there is no financial burden.

However, sellers can opt for native ads and buy paid ads as per their wishes.

Amazon and Shopee are both available, and Amazon has more potential for development.

Cross-border e-commerce platform:

1. International B2C cross-border e-commerce platforms: AliExpress, Amazon, eBay, Wish, Lanting Jishi, Dunhuang.

2. Import cross-border e-commerce platforms: Yang Wharf, Tmall Global, Suning Cloud Business Overseas Shopping, and the recent NetEase Koala Overseas Shopping and SF Overseas Shopping.

3. Localized cross-border e-commerce platforms: Flipkart India, Walmart, Yandex, New Egg, Newegg, Trademe, New Zealand, Mercadolivre, Ranca, Brazil, Ali, DHGATE, IPROS.

Cross-border e-commerce

As a new form of international business, it is to network and electronicize the traditional international market, take electronic technology and logistics as the main means, take business as the core, move the traditional sales and shopping channels to the Internet, and break the tangible and intangible barriers of countries and regions. The factors affecting the collaboration between cross-border e-commerce and cross-border logistics include the collaborative environment, collaborative mechanism, collaborative relationship, collaborative ability, collaborative willingness, individual characteristics, and collaborative expectations.

In terms of the scale of investment and the operational difficulty of operation, cross-border e-commerce platforms are becoming more and more difficult year by year, but we look at a problem, in addition to longitudinal comparison from the perspective of time, we should also make horizontal comparison from the perspective of space.

If a platform or a project needs to invest 100,000 yuan, and it gets 60 points, then a project only needs to invest 50,000 yuan, and the score can go to 70 75 points.

By adding these scores, we can arrive at the item score. By comparing the scores of all known projects or cross-border platforms, we can roughly draw which cross-border e-commerce platforms are better than others.

This is the method of horizontal comparison, and the high-quality cross-border e-commerce platform is selected.

Notes

The choice of platform is very important, for novices, the best way to dig high is to choose a small investment, or not to invest the best, so that the cost of trial and error is very low. Of course, if someone brings it, you can also choose the kind that spends money, after all, it will be much better to have seniors together, and with your own efforts, you can also earn some money. Of course, if you have a wide range of contacts, some platforms are also looking for service providers.

Being a service provider is also a limb ruler that can take some of the commission of your customer's turnover.

Of course, if a novice does it, it is also necessary to consider whether to stock up on goods, as well as logistics problems, some platforms must be required to stock up, and some are not necessary.

If you choose in the early stage, you can choose non-essential, which can reduce costs, and of course, you can also stock up on stockpiling for the delivery time has certain benefits, you don't have to purchase it yourself, and then send international logistics after shipping and receiving the goods, so that you waste about 4 days of time back and forth, which is very unfavorable for cross-border.

The above content refers to: Encyclopedia - Cross-border e-commerce (international business activities).

There are many platforms for cross-border e-commerce, and the following are some of the main platforms:

3.Wish: An American cross-border e-commerce platform, which is favored by global consumers for its low-cost and diversified product types.

4.AliExpress: China's cross-border e-commerce platform, which is very popular among Chinese merchants.

5.Shopify: The world's largest SaaS e-commerce platform, simplifying the cross-border e-commerce operation process by providing tools with low professional thresholds such as operation, checkout, and logistics.

6.Lazada: The largest e-commerce platform in Southeast Asia, focusing on cross-border transactions in six countries.

7.JD Worldwide: China's cross-border e-commerce platform that provides international logistics services and sells Zhongsanzhiguo products to the world.

In addition, you can also choose some regional cross-border e-commerce platforms, such as Rakuten in Japan and Ozon in Russia. When choosing a platform, you need to consider factors such as platform services, fees, product categories, and target customers, and choose carefully.

At present, the better cross-border e-commerce platforms are Amazon, Wish, eBay, AliExpress, and I have recently paid attention to other flat reforms and virtual returns to Taiwan, such as Lazada, Shopee, Joom, etc., and the Southeast Asian market platform has been very active recently. This year, the competition in the e-commerce industry is fierce, the logistics cost is rising, and various VAT taxes increase the cost of expenditure, so it is very important to choose the right platform.