How to approach the target customer and what is the target customer?

6 practical ways to effectively approach your target customers.

The term "target user" is related to the user's use process. This is a product of the introduction of psychology, especially behavioral research, into interaction design. User-satisfied interactive products and services will try to make the user's interaction process comfortable, pleasant, and even intuitive.

In order to achieve this goal, the design of the product and service needs to understand in advance the operating habits, operation objectives, and usage scenarios of different user groups (that is, the target user groups with different characteristics mentioned above). Therefore, behavioral research in design takes the user of the product as the research object and understands different users as the research goal, so as to balance the interaction process of the user in the use of the product or service: it not only provides an optimized interface that meets the operational needs of different users (improving the user experience), but also can guide different users to stay more on a certain service interface (increasing the commercial value of the product and service) or guiding different users to complete a certain task more accurately and quickly (increasing the social value of the product and service).

Finally, is the "target user" set in stone?

There is a close relationship between product iteration and "target users" in practice. The context of using "target users" is as follows: the most common is to "understand the target users" and "design a survey for the target users" for the purpose of creating a product or service; "Segment the target user group" and "develop the target user market" for the purpose of promoting or operating a product or service; In order to understand the actual user experience, "collect (target) user feedback".

It can be seen that "target user" is mainly used frequently in the initial R&D and operation stages of a product or service, and after a period of product release, the modifier "target" is gradually omitted, because the people who can use the product or service have changed from target users to actual users. If the product service team wants to develop new features to attract more users, they will upgrade existing interaction patterns or create new interaction strategies to understand new user groups in addition to existing users—user groups that have different characteristics than those who are already actual users—i.e., new "target users".

Target customers refer to the objects to which the enterprise provides products and services. The market is becoming more and more fragmented, so that each service has to face different needs. Enterprises should choose different target customers based on each product and service.

Only by identifying a certain type of target customer in the consumer group can targeted marketing and achieve results.

Target customers refer to the objects to which the enterprise provides products and services. With the development of the economy and the increasing maturity of the market, the market is more and more finely divided, so that each service has to face different needs. Enterprises should choose different target customers based on each product and service.

Only by identifying a certain type of target customer in the consumer group can targeted marketing and achieve results.

Target customers, that is, the objects to which enterprises or merchants provide products and services. The target customer is the front end of the marketing work, and only by establishing a certain type of target customer in the consumer group can we effectively target the marketing business. Target customer research:

Demand motivation survey, consumers' purchase intentions, factors affecting consumers' purchase motivation, types of consumers' purchase motivations, etc.; Purchasing behavior survey, different purchasing behaviors of different consumers, consumers' purchasing patterns, social factors and psychological factors affecting consumers' purchasing behavior, etc.

Profitability and performance improvement must be both for our customers and for us. Profit is the first premise for the survival of an enterprise, whether it is from our own consideration or from the perspective of customers. The profitability of an enterprise must be based on having and maintaining market competitiveness.

The improvement of market competitiveness is inseparable from the concerted efforts of internal and external customers. Further, internal customers are like the 'cornerstone' of the company's profit, which is the premise and the foundation, and the enterprise must pay great attention to it.

However, if an enterprise wants to grow and make profits, the most important thing is to rely on the "bricks and tiles" of external customers. An enterprise without its own solid external customer resources is undoubtedly a source of water. Therefore, if an enterprise wants to have and continue to maintain market competitiveness, it must firmly grasp customers.

Especially for large customers, distinguish between bricks and tiles, treat them differently, and let them continue to improve the profitability of the enterprise. Of course, it is also our task to help our customers increase their profitability.

Performance is the first starting point for enterprises to consider problems, and it is also the first link between internal employees and external customers.

If an enterprise wants to develop sustainably, the performance of internal employees brings about the performance improvement of the whole company, which is the most fundamental. The performance of external customers is the most critical. If you want external customers to generate and improve performance, you have to give them some policies, some support, some standards, some more.

It's especially important to remember to help your customers generate performance. If an enterprise does not have continuous improvement and improvement of performance, then the development of the enterprise is lagging behind, retreating, and even leading to extinction.

What is a target customer, the target customer is, for example, that you are doing sales, or that this customer is your target.

How do I find my target customers? There are 6 key points for customer positioning, and it is difficult to make money in this business.

There are several different ways to choose a target customer:

One is to find clients who are interested in your field of study after choosing your field of study. The other is to choose customers with large market demand, and further study what this type of customer group needs, and then choose their own research areas and serve them. Know who you want to serve and provide benefits to your customers.

Look for people who are similar to you. Classify and classify target customers.