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That said, the question of what software does the SEO executive you are focusing on have no practical meaning.
However, social software, life software, personal hobbies, technical software are very much investigated.
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???From the perspective of individual skills?It is understandable that SEO supervisors need to know a lot of knowledge, including the most procedural aspects, SEO optimization aspects, etc.
The author believes that a qualified SEO executive must "know a lot and a few be proficient" in terms of skills. SEO executives should be "compound talents".Slightly understand the procedure:
After all, SEO still has to deal with **, since it is to do it, you must know a little about ** programs, such as: html, the most ** optimization needs to understand a little HTML, but the SEO director also has to take into account the impact of ** programs on SEO, such as the reasonable use of H1. What kind of ** is more conducive to spider crawling, if ** the program uses an open source program on the web.
What kind of program is better in terms of optimization, and which server is better, these are all things that SEO directors must haveProficient in optimization: After all, SEO directors are mainly good at optimization, which requires a lot of experience and relatively successful cases.
He has unique insights into the optimization of the site, including the design of the structure, the planning of the internal chain, the selection of keywords, etc., and can cooperate with the company to carry out network marketingProficient in management: SEO supervisors are leaders, and since they are leaders, they must manage their employees and follow the old saying:
The strengths of each SEO optimizer may be different, for example: some are more prominent in building external links, some are good at the site, and some have good advertorial skills. The SEO supervisor is like an army's combat instructor, how to lead your "soldiers" well, how to make good use of your "soldiers", is a problem that the SEO director must think about
From the point of view of personal mentality?SEO is a very psychological work, the pressure is also conceivable, in the Internet competition is so fierce today, you have to face the opponent may be much stronger than you, but "the food of the king, the worry of the king", in the face of a strong opponent, first of all, can not mess with themselves. In order to survive in adversity, we must have a mentality as stable as Mount Tai, and only in this way can we "stabilize the morale of the army".
Impetuousness is a taboo for optimization, SEO is inherently boring and repetitive, SEO supervisors need to reasonably adjust SEO plans and SEO operation methods according to the changes of search engines. For search engines, we must also have a keen sense of observation, which requires a very "quiet" mentalityIn addition, as a team leader, you must be quick in the face of opportunities, and seize the fleeting opportunities before others see them.
Internet marketing is sometimes about thinking and acting faster than others.
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The software is only an auxiliary, such as it can be used to query inclusions, rankings, submit ** links, make sitemap files, and so on.
Don't think of this kind of software as mysterious, in fact, it is just a program that simplifies some manual production and improves a little efficiency.
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1. Chinaz webmaster tool.
Introduction to Chinaz Webmaster SEO Ranking Software: SEO comprehensive query can find the information of Zheng ** in major search engines, including inclusion, backlink and keyword ranking, and you can also see the relevant information of the domain name at a glance, such as the age-related filing of the domain name, etc., and adjust the optimization in time.
2. Love station network.
The long SEO ranking software provides multiple webmaster tools such as inclusion query, webmaster query and weight value query, and free query of various tools, including keyword ranking query, inclusion query, etc.
3,5118 Webmaster Tools.
Introduction to 5118 Big Data Webmaster Platform: Through various big data mining of rankings, 5118 provides keyword mining, industry thesaurus, station group weight monitoring, keyword ranking monitoring, index words, traffic word mining and other necessary webmaster tool platforms for ranking staff.
Search resource platform introduction: the company's official search traffic management platform for Chinese Internet managers, mobile developers, and entrepreneurs. Provide tools that help search engine indexing, SEO suggestions, API interfaces, and the ability to adapt services to multiple terminals.
5. Statistics. The company's ** data analysis and statistical tools, Chinese** analysis platform. As long as it is **, it will use the free webmaster analysis and statistical service Pinghe portable tool. It is one of the most important data analysis tools for SEO people.
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Software are auxiliary tools, different SEO software has different roles, there are also packaged multi-functional software, once the software is used, it belongs to the public technology, then this technology file round group will not take long, to recommend you a few commonly used software, some have ***, consider the use.
Webmaster Tools: Regular SEO query auxiliary tools, no harm, rest assured to use.
Locomotive Capture Tool: A tool that belongs to content collection, a black hat SEO tool, and should be used with caution.
SEO Spider-Man: The main principle of the external link tool is to use the **search** with query function, so that it produces a page that contains the **, and now it has almost no effect, and it is not good to have ***.
Mutual brush wizard: Use the software to search for a keyword, and then click on your optimization after preparation, so that the click-through rate in the middle is improved, which is conducive to ranking in the top three pages**, and it also needs to be used with caution.
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Webmaster tools are not necessary, and they are generally used.
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As an SEO webmaster, I think I often use some SEO ranking software to help us improve optimization, and the use of SEO tools can effectively improve the efficiency of data analysis. Here are some useful SEO ranking software for novice webmaster SEOs.
1. Chinaz webmaster tool.
2. Love station network.
3,5118 Webmaster Tools.
6. Google** Admin Tools.
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SEO doesn't need any special software, generally a little Dreamwear is fine.
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It is to make your ** ranking higher and for you.
To put it simply, SEO is that we are entering a certain word we want to find, for example, we are from Beijing and want to decorate, then we will search, Beijing decoration company, or Beijing decoration company, which is better. And SEO is to use technical means to rank Beijing decoration or Beijing decoration company in the top few search engines as much as possible, so as to obtain more traffic, so as to achieve a purpose of profit.
That is to say, to put it bluntly, SEO is to do what the user likes, so that when the user searches for what he wants, we provide everything we can to the search engine, and then hand it over to the search engine, as long as the search engine thinks that this is what the user wants, then it will put this ** in front.
Earlier, in line with the invincible rule of "content is king, external links are king", SEO people's favorite thing to do is to use all means to post content as external links. Nowadays, there are many people who have studied SEO for many years and are still doing this kind of thing, are you really out? If you don't know what else SEO can do except send external links to make content, it's really time for you to reacquaint yourself with the SEO industry.
SEO is a very competitive and very mixed industry. Here's why:
1.The entry threshold is low, and anyone can master some basic operations under training.
3.Various industries do not attach importance to SEO, and do not understand the meaning of ** operation, and many bigwigs have also changed careers.
It is divided into replicable optimization and non-replicable optimization, the former is easy to learn, and the latter requires long-term practice and accumulation.
Rankings shouldn't be an end, but a result. In other words, the right or wrong way to write content and send external links depends on your attitude towards external links and content, if you are trying to exploit loopholes in order to rank, this opportunistic way will definitely be punished by search engines, and if you are dedicated to helping search engine problems, it will definitely move your efforts and give you the ranking and weight you deserve.
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SEO is not software, it is a position and a technology. SEO work requires the support and use of certain software.
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