The operation of integrated marketing, how to do integrated marketing

<> "For the sake of the fish and geese of this world, it's better for you to laugh less."

Integrated marketing is a marketing concept and method that systematically combines various marketing tools and means, and carries out real-time dynamic correction based on the environment, so that the two sides of the exchange can realize value-added in the exchange. Integration is to integrate GE marketing independently into a whole to generate synergies. These stand-alone marketing efforts include advertising, direct marketing, sales enablement, merchandising, packaging, events, assistance, and customer service.

Strategically review the integrated marketing system, industry, products and customers, so as to develop an integrated marketing strategy that meets the actual situation of the Qi industry. Including tourism CE marketing, event marketing and other related categories.

How did the idea of integrated marketing come about? I got it.

Integrated marketing is a kind of systematic combination of various marketing tools and means, according to the environment for real-time dynamic correction, yi exchange of two sides in the interaction to achieve value-added marketing theory and methods. Integrated marketing is a series of marketing efforts to build, maintain and disseminate the brand, as well as strengthen customer relationships, and to plan, implement and supervise the brand. Integration of jiu is to integrate each independent marketing into a whole to produce a synergistic effect.

These independent marketing efforts include advertising, direct marketing, sales promotion, merchandising, packaging, early events, likes, and customer service.

Integrated marketing reorganizes corporate behavior and market behavior with XIAO consumers as the core, comprehensively uses various forms of communication methods, has unified the goal of unified communication image, transmits consistent product information, realizes two-way communication with consumers, quickly establishes the status of products in the minds of consumers, establishes a long-term close relationship between product brands and XIAO consumers, and more effectively achieves the purpose of advertising communication and chan marketing.

The theme of integrated marketing.

The most important topic of "Zhenghe Marketing" is the debate about whether the target market is targeted or not. Marketing is not aimed at the majority of people who consume generally, but at a smaller segment of people who consume customized. The "Liang tailor-made" approach maximizes the goal of satisfying consumer needs.

Dan is "tailor-made", which can easily be regarded as "giving each individual a unique product", thus ignoring the product brand's TA appeal, affecting the brand to be recognized and shared by other people. But Yi said that "tailor-made" is incomplete, and it is not the most ideal means of camping.

The goal we should set is to optimize the response to consumer needs and minimize the waste of energy. In this sense, CAI can get the ideal marketing philosophy: marketing needs to comprehensively consider the needs of more MU standard consumers.

Another valuable theme is that integrated marketing should be related to the consumers themselves, and it is also necessary to observe consumers comprehensively. A consumer is more than just a r's who buys one of our products (e.g. jeans) at some point

Kiss, good evening, how to do integrated marketing as follows: rock oak god 1, establish a consumer database to establish a database of consumers and potential consumers, the content of the database should at least include personnel statistics, psychological statistics, consumer attitude information and past purchase records, etc. The biggest difference between integrated marketing communication and communication marketing communication is that integrated marketing communication is to put the entire focus on consumers and potential consumers, because all manufacturers and marketing organizations, whether in terms of sales volume or profit results, ultimately rely on consumers' purchasing behavior2

loyal consumers of the brand; The loyal and disconnected consumer of his brand. Obviously, these three types of consumers are different"Brand Network"If you want to understand the brand network of consumers, you must rely on consumer behavior information. 3. Contact managementThe so-called contact management means that enterprises can communicate with consumers at a certain time, a certain place or a certain occasion.

4. Develop communication strategies 5. Innovation of marketing tools 6. The combination of communication means In fact, product packaging, commodity display, store activities, etc., as long as they can help achieve marketing and communication goals, they are powerful means in integrated marketing communication.