What is network integrated marketing What is the concept of network integrated marketing

Network integrated marketing is a series of marketing efforts to plan, implement and supervise the brand for the purpose of establishing a brand, maintaining and disseminating the brand, and strengthening customer relationships. Network integrated marketing is to integrate individual marketing into a whole to create synergies. These independent marketing efforts include advertising, direct marketing, sales enablement, personnel merchandising, packaging, events, sponsorships, and customer service, among others.

It includes the shaping of the brand, the layout of the platform, the output of materials, the drainage of products and the promotion of order transactions. The means include bidding, SEO screen optimization, e-commerce platform operation, promotion of platforms such as Xiaohongshu and Douyin, as well as the planning and promotion of online activities.

1. The integration of network marketing and the overall business objectives of the enterprise, that is, the integration of network marketing and traditional marketing plans;

2. The internal integration of enterprise resources, network marketing is not an independent individual behavior, it is an enterprise-level marketing behavior, which requires the cooperation of various resources within the company.

3. The integration of external resources of the enterprise, network marketing is not only a matter of online promotion and online marketing, but also includes emergency treatment when the external environment changes, such as the handling of network crisis, which requires enterprises to integrate external resources to formulate corresponding network marketing response strategies.

4. The integration of network marketing methods, even if there are hundreds of methods, ultimately requires enterprises to make comprehensive selection and comprehensive use according to the actual target needs of enterprises.

5. The integration of evaluation methods, the effect of network marketing is not only online can be evaluated, such as clicks, etc., but also needs to be evaluated by various offline evaluation methods.

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Network integrated marketing is an enterprise and market behavior, regardless of individual user groups.

Network integrated marketing, also known as [e-imc], is the abbreviation of (network integrated marketing). Network integrated marketing is a period of time in which marketing agencies reorganize corporate and market behaviors with consumers as the core.

It is a comprehensive and coordinated use of various communication methods based on Internet channels, with a unified goal and image, to disseminate continuous and consistent enterprise or product information, to achieve two-way communication with consumers, quickly establish a brand image, establish a long-term close relationship between products and consumers, and more effectively achieve the purpose of brand communication and product marketing.

Network integrated marketing is a systematic combination of various network marketing tools and means, according to the environment for immediate dynamic correction, so that the exchange of two sides in the interaction to achieve value-added marketing concepts and methods.

Online integrated marketing is a series of marketing efforts to plan, implement and supervise a brand in order to establish, maintain and disseminate the brand, as well as strengthen customer relationships. Network integrated marketing is to integrate individual independent marketing into a whole to produce synergistic effects.

For example, Leke Network has been insisting on doing online integrated marketing work over the years, including advertising, direct marketing, sales promotion, personnel promotion, packaging, events, sponsorship and customer service.

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