What are the manifestations of excessive SEO optimization

1: Keyword piling up **The keyword layout is very important for optimization, but if a large number of keywords are piled up, it will be considered a cheating behavior, and it is a matter of time before it is k.

2: External links have relatively large ups and downs We all know that external links are king, so we spend a lot of time doing external links a day, and there may be some help for the ranking of ** in a short period of time, but when it is updated, many invalid external links and garbage external links will be deleted, which seems to be unstable at least your **. This is also a form of over-optimization.

3: Over-optimization of internal links: Internal optimization is very important for rankings, and appropriate internal links can increase the inclusion and transfer weight well, and they should also be optimized internally.

Note that the text of the anchor text hyperlink should not be too single, which is the same as the backlink, if you use a single anchor text hyperlink will only attract the attention of search engines, which is also a way of over-optimization.

4: In order to update the article every day, and collect a large number of content on other **, everyone is a spider who likes to be original, if you only collect a large number of them, the result is likely to be a downgrade.

These are 4 ways that could be considered over-optimized for SEO.

Too many links back and too much anchor text added.

Many novice webmasters, just starting to optimize, in the page title, piling up a large number of keywords, want to in this way, more keywords on the homepage, this is obvious over-optimization, too many keywords, poor readability, search engines can not find the focus, can not concentrate keyword weight, and also upgraded the algorithm, for this kind of title keyword stacking punishment.

2.Internal links are unreasonable.

Reasonable internal link construction, is conducive to improving the internal weight, improve the ranking of internal page keywords, in the construction of internal links, for the webmaster, the main thing is to do keyword anchor text links, many novice webmasters, when doing anchor text links, no matter what article, go to anchor text, no matter what keywords, the link is to the home page, which is obviously over-optimized.

3.The content is of low quality.

4.Over-optimization of backlinks.

Good external links can not only help enterprises promote their brands, but also help enterprises bring traffic, so many novice webmasters use external link ** software, release quantitatively, limit themselves to a certain platform, and leave links all to the home page, which is also unreasonable.

We should know what "over-optimization" is when we do SEO optimization work, and NetOdd SEO training believes that the so-called over-optimization is something that should not be optimized and we optimize it, resulting in wrong optimization, we should know that SEO has a degree, and the optimization is too much, the ranking can't go up, and even being punished by search engines, and if the optimization is not enough, the ranking can't go up, so we have to ensure a degree of SEO optimization.

Let's briefly share my personal experience with you!

1.For example, our three major tags, **internal keyword layout, internal anchor text link text,**, the last text of the footer, these places we usually optimize, if these keywords are the same for all layouts, it may be over-optimized. 2.

3.The exchange of our ** friendship links, this also has a degree, according to my years of research, the general ordinary enterprise station friendship links can be put up to 40, and more may cause over-optimization.

4.Adding too many external links overnight, this kind of sudden construction of links, adding too much in a short period of time, can also be considered over-optimized. So it needs to be avoided!

5.There are too many internal anchor text link keywords, and all the internal anchor text jumps to one page. So it's not worth trying, and you have to think carefully to avoid over-optimization!

In the above cases, the band may cause "over-optimization", but if our ** does a very good job in the construction of content quality and user experience, then it is not a big problem for the upside to do what Lumian said. But if the level of content is very ordinary, the user experience is not very good, and only the SEO is good, then this kind of over-optimization may cause your SEO optimization to be punished by the search engine.

Are you talking about SEO optimization?

2. External link release, from the perspective of SEO, the more external links, the higher the popularity of the domain name, but now I envy the fact that a large number of useless external links are published in many foreign brother Qihu chain software, so now only recognize high-weighted and highly relevant external links.

Type 1: Over-optimization of backlinks.

As a webmaster, external links are definitely one of the most important sectors for him. When an enterprise has a large number of external links pointing to itself, the weight of the company will often increase, and the higher the quality of the external links, the better the weight effect on the company. Therefore, many webmasters have come up with various methods for external links.

Some webmasters use external links to help enterprises increase external links. When a person adds a large number of backlinks throughout the day, search engines will detect the possibility of cheating. If the search engine judges that it is cheating, then the impact on ** is also very huge.

The second type: ** Optimize the content excessively.

We don't need to say much about the importance of content for a **. Some webmasters, in order to enrich the content section, collect a large amount of information from others, for search engines, a large number of duplicate content is spam information. When a ** is filled with a large amount of spam content, the search engine's punishment for ** is a demote, and the worst is a k station.

The third type: ** internal chain optimization is excessive.

Doing a good job of internal link optimization can help increase the weight of each web page, but when we use a large number of internal links, search engines will also think that we are cheating, so as to punish ** accordingly, so internal link optimization should also be moderate.

4. The layout is messy and crowded

As an SEO optimizer, optimization is their own work and task, and they have been thinking about how to optimize, but have you ever thought that our optimization will be over-optimized by us? For many SEO optimizers, over-optimization is a frequent mistake, and many people don't understand those operations that belong to over-optimization; Over-optimization can often lead to penalties for the network; Therefore, we need to avoid some frequent over-optimization operations, and let's talk about the performance of over-optimization of SEO.

2. Boilerplate textThe search engine's overall weight acquisition of ** decreases, which affects the page's participation in the ranking; Triggering a decline in indexing, serious search engines abandon the inclusion of this page; So we need to pay attention to whether there is boilerplate text in **.

Over-optimization will be caused by K station, which will seriously lead to downgrading.

**SEO optimization has no clear standards, many webmasters have basically not encountered the problem of **SEO over-optimization, over-optimization is actually the most able to extract the change of **weight,** to have a certain weight, can better carry out optimization work, but there are many situations that can show that you**is over-optimized, let's follow a set sail to see what problems have arisen, it proves that ** is over-optimized. 1. **Recording speed has decreased, in the past** it was recorded in seconds or every other day, but now it has become about a week. 2. The ranking of ** has declined, and many of the keywords that I saw the day before were ranked, but today I found that the ranking has changed a lot, and there is even no ranking.

3. **Snapshot update is slow, and even the snapshot is not updated for half a month. 4. The weight plummets, and the weight of ** needs to be paid attention to if it is not up but down.