Is there any way to compete with e commerce in traditional retail?

The most important thing to improve the flow of customers is to increase the amount of traffic, such as going to the surrounding area to distribute leaflets is a way, and there are other things that are said to write soft articles, send circle of friends, build online sales channels, etc., are effective ways to increase the amount of information, with the help of the Internet to quickly exchange information, is one of the ways to increase the amount of faster, but it is necessary to pay attention to the cost performance of input costs, the fastest is not necessarily the best. Increasing the unit price of customers is mainly the planning of the marketing plan, and a good design can also increase the passenger flow. The more common solution is to design drainage and explosion + combined consumption.

In the form of the goods displayed in the store, there is no way to follow the e-commerce, first let you see the explosive products, and then let you see my high gross profit products, and then go down to increase the depth of access to see the new product combination discounts.

No matter what business, the quality of the product is excellent, the customers will make money, the amount of the country, I am not satisfied with the status quo, this is not the recent use of software to find the country's customers, want to make their products bigger and stronger, with this software is not bad, all over the country and all industries have customers.

Traditional stores can gradually develop to e-commerce, the Internet era is already the trend of the times, traditional stores are likely to be eliminated in the near future, so we should change as soon as possible, otherwise the later the change, there will be no chance in the future.

E-commerce and physical stores are in the world, the first speed of e-commerce and the wholesale price is the same as that of the manufacturer, or in the wholesale to take the model straightforward, the entity can not be compared with the original, now the entity investment is a lot, three or four months will not be closed, the entity will only become less and less.

E-commerce is a means, which does not conflict with the traditional business model, but is only a supplement. The current problem in the traditional retail industry is that the rent of the store is too high, which leads to inflated costs. This is the fundamental reason why people turn to e-commerce, which is still the mainstream, and e-commerce consumption accounts for less than 20% of the retail sales of the entire society.

Only a small part of e-commerce is directly operated by factories, or first-class direct sales. A large number of small and medium-sized sellers still have to take the goods at the first level or even the second level, and there is no essential difference, because the sales volume of a store is so much, it is not enough to place an order directly with the factory, and a large number of purchases are mixed batches.

To connect online and offline, we must make full use of the advantages of offline user experience and fully do a good job in online services. The organic combination of the two solves the needs of users whether online or offline, so that they have no worries.

It's time for traditional stores to embark on the road of transformation, and traditional stores also need to be in line with modern technology, the Internet, and big data.

This requires a professional big data company to provide relevant operation services, understand users through technical means, and intuitively see the passenger flow. At the same time, keep abreast of users' needs for products.

The new retail proposed by Jack Ma is actually a new challenge and new opportunity for all e-commerce companies at a critical moment in the transformation of traditional e-commerce. Traditional e-commerce is not perfect, traditional e-commerce is not omnipotent, and traditional e-commerce currently seems to have several "soft underbelly".

The first is that the user experience is very imperfect in some categories. In addition, the customer acquisition cost and logistics cost of traditional e-commerce are getting higher and higher, and the advantages of traditional e-commerce are now becoming a new flaw. The flaws of traditional retail are reflected in the increase in rents and labor costs.

Therefore, in order to defeat the "traditional" traditional e-commerce, new retail must also overcome the shortcomings of traditional retail. There are four ways to solve this problem:

The first is to improve the user experience. In traditional retail, a lady will definitely buy one piece every 4 times, which proves that there are 4 experiences to make a good deal, and the return rate is 25% online and 1% offline. Therefore, new retail must improve the user experience, and Hema Fresh's offline store allows consumers to "eat" on the spot, which is doing such a thing.

The second is to build up electronic memberships instead of issuing traditional membership cards. After the traditional membership card is issued, the enterprise and the customer are still out of touch, in today's "man-machine integration" situation, there is actually a way to make electronic membership.

The third is to build a virtual store. Traditional retail is affected by the area and the display of products is limited, so it is resistant to building a "virtual store".

Fourth, the first chain e-commerce. In the future, there is only one "warehouse", and there is only one warehouse between the factory and the consumer, which is either the closest to the consumer or the farthest from the consumer, and all intermediate links can be removed, which is called the e-commerce sharing of the first chain.

Notes organized by timTatsuten.

Summary. Hello Dear Different from the previous business model, "instant retail" is strictly speaking, not an e-commerce start-up tide, but the beginning of the Internet feeding the offline real economy. The internet has gone through three phases:

The first stage is to ask for a share offline; The second stage is to connect online and offline; The third stage, which is also represented by "instant retail", relies on offline online and feeds back offline. The concept of e-commerce was born at the beginning of the rise of e-commerce, aiming to define the e-commerce group.

Hello Different from the previous business model, "instant retail" is strictly not an e-commerce start-up tide, but the beginning of the Internet feeding the offline real economy. The Internet has gone through three stages: the first stage is to demand a share of offline slippage; The second stage is to connect online and offline; The third-order transportation concession segment is also represented by "instant retail", which relies on offline online and feeds offline.

The concept of e-commerce was born at the beginning of the rise of e-commerce, aiming to define the e-commerce group.

Later, in 2016, with the introduction of the concept of "new retail", "unbounded retail" and "smart retail" emerged in the next six months. For example, "new retail" corresponds to "old retail" or "traditional retail", and "smart retail" corresponds to traditional zero-town smart sales.

The impact of e-commerce on the traditional retail industry, I personally believe that Zheng Tomato is mainly reflected in the following aspects, 1 first of all, the change of consumption habits of consumer groups, this is the biggest impact on the traditional retail industry, intelligence, informatization has changed people's consumption habits, fast and convenient payment platform, more shopping information, cheaper items, fast and safe logistics system, shorter time cost makes more and more consumers choose e-commerce shopping, 2 With the real estate ** up or up, The operating costs of traditional retail business are soaring, labor, rent, and under the pressure of many costs, the traditional retail industry with little profit margin is struggling, and e-commerce has brought a huge impact on the traditional retail industry because of its own few circulation channels and small operating costs.

E-commerce does have many advantages, such as eliminating the need for a physical storefront, eliminating the cost of leasing and decoration; It can cover a wider customer group through the Internet, breaking geographical restrictions; Provide a convenient online shopping experience, saving customers' time and energy; Support data-based operation and precision marketing, etc.

But traditional retail also has its own advantages, such as providing a more authentic and intimate offline shopping experience; It can better perceive and meet the needs of customers; It can provide faster, more flexible service and delivery, and so on. In addition, traditional retail can also meet the challenges of e-commerce through digital transformation, improving service and brand value, etc.

Therefore, the traditional retail industry can still survive, but it needs to face and adapt to the changes in the market, and continuously improve Lufan's own competitive strength and core advantages to meet the changing needs of consumers. In the process of digital transformation, the traditional retail industry can also learn from some experience and practices of e-commerce, such as improving the efficiency of the first chain, strengthening data analysis and precision marketing, and creating an integrated online and offline shopping experience.

E-commerce refers to the electronicization of the transaction process, that is, the use of the network to realize the electronicization of all business processes.

E-commerce ** to provide customers with e-commerce services technology and resources, Bi Poor for small and medium-sized enterprises to provide network marketing services. With the development of science and technology, e-commerce has gradually developed to intelligent, standardized, popular, regionalized and internationalized, and the development of cross-border e-commerce has been strongly supported in recent years. At present, there are also social e-commerce profit models, mainly sales and channel profits, membership fee system, and the construction of a platform ecosystem.

Now is the era of e-commerce, e-commerce is a good choice, and there is a lot of room for salary.

If traditional retail enterprises want to cope with the impact of e-commerce, they need to do the following work:

First, establish your own online sales platform, which can better display your products;

Second, the experiential optimization of the sales place makes it easier for customers to have a desire to buy after entering the store;

Third, we will join hands with the best merchants to provide products with different specifications, different textures, different grades, different styles and different connotations for online and online sales, and get the recognition of the market through differentiation;

Fourth, traditional retail enterprises also need to regularly compare in-store retail products with similar online products, and be good at discovering sales opportunities and space;

There is no impact, and the era of quality and service has its own characteristics.