How to optimize the through train

For a certain store, whether it is a C store or **, to promote, the through train is an indispensable tool. Although activities on the third-party platform can also increase traffic, the effect of the through train is the most direct. Even though many store managers will feel that the through train costs a lot, and even can't make ends meet, indeed, a through train that has not been optimized is undoubtedly burning money and not bringing results, so such a through train promotion is sad.

In fact, the optimization of through trains is not particularly difficult, the key is to do a good job in four key points, the specific points of the method are as follows:

The most intuitive part of through train promotion is the advertising image. Tmall**'s baby main picture has more restrictions, and the requirements are white background without copywriting. But through the ** we can do proper copywriting optimization.

Highlight the advantages of this single product as much as possible, free shipping, preferential advantages and gift advantages, which are very attractive to consumers. Of course, the whole promotion image is so small, and it can't be filled with too much information, otherwise it will look cluttered and bloated. **Copywriting is done, the click-through rate of this through train can be improved, and a lot of advertising costs will be saved.

Many store managers will use high traffic as a reference criterion in the selection of through train keywords. In fact, have you ever thought about whether the effect of these keywords in such a competitive environment can really be as you think? Each store, each product has its differences, we can choose the most suitable keyword for the product as a promotion word, not choose the expensive one.

Point 3: 1. Bid and Quality Score are linked.

Everyone should be relatively clear about the rules of Quality Score, so I won't talk about it here. In terms of keyword bidding, it is recommended to concentrate on adjusting keywords with a score of more than 7 points, and for keywords with a score of less than 5, they can basically be deleted directly. Because the clicks brought by these words are likely to make you unable to make ends meet.

And for those keywords with a high Quality Score, you can choose a bid that ranks around 9th or 19th on your bid. In this way, it can be displayed on the first page of the keyword search, and it is not as high as the first place**, which will be relatively cheaper. But it's best not to choose to vote for the page after 39, because for a customer who has already turned 3 or 4 pages, there is little hope for him to choose your product, let alone the conversion rate.

Point 4: 1. Title text description.

Compared with the three elements of advertising image, keyword and bid, the display title of the through train seems to be a little less important because it is not related to search traffic. In fact, for the through train title, we can use the added things to show the characteristics of this product as accurately and exhaustively as possible. For example, some product features that are not related to the search, but are usually omitted, can be placed in the title of the through train to attract clicks.

Therefore, in the process of through train promotion, we must not ignore the importance of the text description of the title.

If you want to optimize the through train** have an effect, the first set ** is very important, if you want the baby you promote to be displayed on the front page**, you need to improve, but you can't blindly improve, you have to be in accordance with the specific baby you sell, otherwise the gain outweighs the loss.

Clause. First, the keyword setting should not be exaggerated, and then the most important thing is the keyword, here are two very important: and their own baby is not important, do not meet the actual of their baby, do not set these two points, will not lead to customer intentions are not accurate, money burned in vain.

It's like if you sell digital but Nike is written in the through train optimization keyword, the buyer wants to buy Nike, but clicking on it is a digital product, needless to say, it is not necessary to close the page without looking at it, but he has to deduct the fee if he clicks on your baby, so this is the reason, the keywords promoted must be in line with the actual baby. pgyxiamohuyan

The meaning of this sentence is that the title name of the dandelion promotion is recommended not to be repeated with the name of the baby in the store. There is a word limit for the title of the promotion, we have to make full use of the limited number of words, do not duplicate the title name and the baby name so that you have more keywords to display.

Clause. Third, when the quality score makes full use of the keywords, the quality score will appear when you click on the right, and the corresponding score will appear when you move the mouse there.

The main thing is to look at the quality score, I saw a piece of 10-point quality score technology in the lotus pond forum before, you go and take a look.