Introduction to the marketing strategy triangle model, the perspective of the marketing strategy tri

The marketing strategy triangle model was proposed by world marketing guru Philip Kotler in his book "Repositioning in Asia: From Economic Bubble to Sustainable Development". In order to become a sustainable business, decision-makers need a new process for developing a marketing strategy, which consists of three steps:

Vision, strategic triangle, scoreboard; A new triangle model of marketing strategy is proposed. Through this architecture, enterprises can effectively organize and implement almost all business activities; There are three strategies to help Asian companies on how to succeed in the crisis-induced downturn, namely, maintaining brand strategy, downgrading strategy, and challenging brand strategy.

The marketing strategy triangle model, also known as the 3C model, was proposed by Kenichi Ohmae, a leading figure in Japanese strategy research, who emphasized that there are three key elements to a successful strategy that must be considered when developing any business strategy.

corporation

Corporate customer

Competition

Sustainable competitive advantage is only possible if the company, the customer and the competitor are integrated within the same strategy. Kenichi Ohmae refers to these three key factors as the 3Cs or strategic triangle.

The company itself, its customers and its competitors form a strategic triangle, and a savvy strategist always looks at the three roles as a whole, trying to grasp the dynamics between them and formulate the most appropriate and effective strategic planning unit to expand the company's comparative advantage.

According to the level of competitiveness and financial rationality, Asian companies are divided into four categories: bubble, conservative, aggressive, and sustainable, and sustainability should be the development goal of all enterprises;

In order to become a sustainable enterprise, decision-makers need a new process for developing a marketing strategy, which consists of three parts: vision, strategic triangle, and scoreboard;

A new triangle model of marketing strategy is proposed. Through this architecture, enterprises can effectively organize and implement almost all business activities;

There are three strategies to help Asian companies on how to succeed in the crisis-induced downturn, namely, maintaining brand strategy, downgrading strategy, and challenging brand strategy.

Provide a successful paradigm for multinational companies investing in the Asia-Pacific region called the "Strategic Business Triangulation". This paradigm includes coherent global values, coordinated regional strategies, and customized native tactics.

The financial crisis that broke out in 1997 made the Asia-Pacific region and enterprises wake up from the myth of rapid development, and began to devote themselves to the development of a strategic model of sustainable development, but in practice, how to embark on the road of sustainable development, this is a major problem in front of the company. Moreover, in today's increasingly updated science and technology, the accelerated expansion of information, and the gradual increase of various unstable factors, the requirements for sustainable development are particularly urgent. The new book published by the world marketing guru Philip Kotler makes a reflective analysis of the Asian financial crisis from the perspective of strategic marketing, and puts forward a new marketing model to try to solve the crisis problem.

Co-authored by Philip Kotler and Hemawan Katagaya. Kotler is recognized worldwide as the world's leading authority on modern marketing, and Katagaya is the President of the Asia Pacific Marketing Federation (APMF) and the Vice President of the World Marketing Association (WMA), both of whom are world-class marketing gurus.

Provide a successful paradigm for multinational companies investing in the Asia-Pacific region called the "Strategic Business Triangulation". This paradigm includes aligned global values, coordinated regional strategies, and customized local tactics.