How can I improve my referrals? How do I make a good referral?

1.Referral method - Invite friends to sign up for tuition refunds.

The initial form of the referral is to sell to parents and say: If you have children around you who want to learn related courses, you can recommend them to me, how much tuition fees can be refunded to you, and users will be rewarded directly for the final result of purchasing large courses.

However, without data to monitor how many users will complete the referral action, and what kind of results will be brought in the end, it is difficult to really evaluate the effect of the original referral campaign.

2.Referral method - Circle of Friends poster.

In the past year or two, we can often see the content of some posters posted in the circle of friends: My child is studying very well here, and I recommend it to you. Compared with the era of direct rewards for results, the Moments poster rewards both actions and final results.

The core of this is to control the CAC (user acquisition cost) to ensure the quality and efficiency of user sharing, so as to ensure that the CAC will not be too high.

In the early days, everyone was very interested in this kind of actively recommended posters and was willing to learn more about them, but with the increasing number of posters in the circle of friends, users' attention and conversion rate to this form of posters decreased significantly, so there was a more diversified way to play in the future.

3.Referral methods - posters, grouping, distribution and sharing diversified development.

During this period, in addition to posters, each family also explored more diversified ways to play.

Posters, grouping, distribution and other forms of referral system coexist, grouping and distribution at this time is particularly obvious, and even some companies will make distribution as a separate project to run independently, to ensure that there can be enough promoters to join, the entire distribution system can operate normally.

At this stage, the group has also derived various forms of grouping, fighting in kind, etc., 2-person group, 3-person group, multi-person group and other forms of synchronous development, all of which are testing the way with the highest final efficiency value.

4.Referral method - traffic pool, user pool sub-era.

In the end, referrals must be a battlefield for traffic and efficiency, how to get more potential users, how to convert more potential users into audition users, etc. At this stage, the way of playing the private domain has become very critical, how to divert the users that the product can reach to the private domain, and how to accurately convert the users of the private domain is very important.

In this traffic pool of the private domain, a traffic pool that can be recycled is established through captivity, raising, screening, receiving, and returning. The core of establishing a traffic pool is to cultivate, gradually cultivate customers' cognition, familiarity and trust in the brand, and finally convert.

Our clientele approach includes:

1. The law of sake;

2. Referrals;

3. Strange visits;

The best and fastest way – referrals.

1. Why do you need to make a referral?

1. The needs of customers to develop;

2. Stable and rapid accumulation of customer needs;

3. The need for quick signing;

4. The need for the long-term development of life insurance.

2. What are the benefits of referrals?

1. Obtain the greatest trust of customers in the shortest time;

2. Shorten the signing cycle;

3. Reduce the difficulty of sales and enhance the self-confidence of salesmen;

4. Low investment and quick results;

5. Customers are prone to follow-up effect.

3. How to do a good referral?

1. Integrity, diligence and dedication are fundamental;

2. High-quality service is the premise;

3. The customer's high trust and evaluation of you is the element;

4. Speak boldly and keep insisting is the key.

4. When is the time for referral?

Whenever, wherever, and in any way, whenever possible, don't miss the opportunity, have the courage to speak up, and if you don't work once, bring it up a second or third time, until the client refers you.

If you want to make a turnaround introduction, first of all, you must have a special understanding of the thing you introduce, and you must analyze its advantages, and you will have a certain advantage when introducing it to others.

If you serve a large number of customers, it is difficult to have the energy to keep in constant contact with all of them, so we need to screen customers, build a list of referral customers, and then focus our fire on them. Who will refer you to your referral list? These need to be investigated, analyzed, and identified during the sales process.

Generally from the following key points.

Recognition of the company's products and services;

Nice, approachable and helpful;

You love to deal with it, and customers are happy to engage with you;

Have a certain status, have a wide range of people, and often deal with the outside world;

You have a helping side;

The subject is asking how to do a good referral, and it should be considered in two dimensions.

1. The premise of referral is that you have good products and good services. If the product can't be done, the referral won't be able to do it at any time. Referrals are only possible if the above prerequisites are met.

2. To do a good job in referral, it must be combined with software technology. You will find that some companies have good products and do not do referrals, because it is extremely difficult to do referrals if you just ask for referrals verbally. So, for referrals to be done well, you need to have the tools to make this something that can be standardized, scalable, and sustainable.

There are still relatively few referral tools in China, and there are few systems that can standardize and systematize referrals.

Here I would like to share with you the newly promoted intelligent referral system. At that time, I was engaged in the K12 industry, and many people knew that the cost of customer acquisition in this industry was very high, and the head reached 8k a customer (which can be found on the Internet). The system is very powerful, and the referral can be handled as a controllable thing, and it can be implemented on a large scale, and I think it is not only my education industry, such as automobiles and real estate, but also very necessary.

The premise of a good referral is that the customer is very satisfied with your products and services, and it must be recognized by the customer, and then he will be willing to share it with the people around him. You also have to be brave enough to speak up and promise your customers that the friends you refer will also receive high-quality service. And at the critical juncture, it is necessary to synchronize the progress, and give the introducer some benefits after the transaction, so that he and his friends can taste the sweetness.

First of all, it is very important that you tell the person who referred you how to recommend it to his friends. Secondly, the words after meeting are also very important.

Ask customers to refer you, you first have to refer customers, which is called having contacts and paying. Blindly asking for it, stubbornly grinding, is not the way of being a person, and violates the most basic human feelings.

What is a referral for a client, simply put, is to provide the help he needs:

You can provide him with information about his business because the market dynamics have changed; You can introduce him to a client or partner because he is worried that the product is not selling well. You can take him to a parent-child training session, because he's struggling with his "bastard" son; You can introduce him to a health club, because he needs to exercise so much because he has a big belly; You can also re-explain his insurance policy for him, because his ** person is not very professional, you have to make up this lesson for him to make up for what he is buying.

Okay, I don't want to give any more examples, because there are so many ways you can help your customers, as long as you keep an eye on your customers, not on your performance, and always think about what you can do for your customers, rather than always thinking about what your customers can do for you.

After a long time, it seems that you have entered his life and become an indispensable person. Because whenever he is at a loss in a certain area and is worried, it is always you who solves the problem or makes good suggestions for him. Just like whenever he wants to buy clothes, he naturally wants to let his wife be the master; Whenever I lose something, I will ask my daughter what is going on; Whenever I feel too stressed and physically and mentally tired, I will find a friend to talk to.

This kind of interpersonal relationship is psychological.

At this time, the referral happens naturally, and it is the client who really wants to help you, rather than perfunctory you, because the client introduces his closest friend to you, which is proud and confident, rather than feeling that he owes something to his friend.