Is reputation management an important hallmark of a business?

Reputation refers to the degree to which an enterprise has won the trust and praise of the public, as well as the degree to which the enterprise has influenced the public. Reputation management is the creation and maintenance of corporate reputation, which refers to a modern management method that establishes and maintains a trust relationship with the public through reputation investment, communication and other means, starting from each employee.

At the heart of reputation management is the "accurate decision-making" of the enterprise. In a survey of "the main factors to measure the success of enterprises", the options listed are: the quality of products and services, corporate brand reputation, profitability, return on investment and other 9 main factors, respondents tend to believe that product service quality, company brand reputation and profit margin are the three important indicators that affect the success of enterprises.

In addition, there are seven threats to corporate (brand) reputation, and respondents believe that economic and competitive reasons are more likely to put corporate reputation in danger. In a survey on "Who is responsible for the company's (brand) reputation", senior managers, customers, and employees were considered to be the parties that have the most influence on the company's reputation.

Executives occupy a dominant position in corporate (brand) reputation management, and the core of reputation management is positioned in accurate decision-making, so the reputation of the enterprise is the responsibility that senior managers must assume. Every employee is the driver of corporate reputation, and is the heart and soul of corporate reputation. If you want to know how to manage the reputation of your company, you can directly add my Q number.

Reputational Capital - Insight into the Secrets Behind Word-of-Mouth, Traffic and Popularity" argues that reputational capital is an existence that is attached to the subject of reputation, and it is a system of meaning symbols.

Helping the audience of reputational subjects define and interpret the outside world, and make judgments and actions accordingly.

Therefore, reputational capital is a kind of information evaluation system, and it can become the fundamental reason for "capital", and it should not.

Just judging, but based on judgment to motivate reputation audiences to act, is a driving force. Can be simply.

Reputational capital is a kind of driving capital for human capital and physical capital.

2.Characteristics of reputational capital.

Reputational capital can be seen as a form of "non-fungible money" in the form of cultural capital, which has the following:

Characteristic. 1) Economic value.

Reputation has the contractual attribute of resource allocation, and this attribute itself constitutes a performance value, since.

If the performance of the contract can create wealth, then the value of the reputation will be infinitely close to the value of the contract.

In human social activities, the contractual attribute of reputation shows the characteristics of diversity and emittivity, therefore.

The value of reputation is also basically infinite to the value of social communication for the subject.

Reputation, as an intangible asset, can be reflected in book value and market value. Actual.

The value added by reputational capital is also reflected in the income of the company's core team.

In the latest book "Reputation Capital", it is argued that the maturity of reputation management is an important sign of the maturity of a company.

1. What is the difference between the right to reputation and the right to reputation?

The right to reputation is a type of personality right. These preserved reputations refer to reputations with human dignity, which are important elements of personality and are protected by law. The so-called right to reputation is the right that people enjoy in accordance with the law to objectively evaluate themselves and to exclude infringement by others.

No individual, **, shall publish fabricated false information or publish defamatory news, otherwise it will constitute the right to reputation. If it is a real event posted, or if it is abusive to the other party, it does not constitute a right to reputation.

Paragraph 1 of Article 110 of the Civil Code (effective as of January 1, 2021) stipulates: "Natural persons enjoy the rights to life, body, health, name, portrait, reputation, honor, privacy, marital autonomy and other rights. "If a citizen's right to reputation has been violated, he has the right to demand that the infringement be stopped, that his reputation be restored, that the impact be eliminated, and that he apologize.

It provides legal protection for people's self-esteem and self-love security interests. They have the right to protect their reputation from being unjustly degraded, and they have the right to pursue the legal responsibility of the infringer in accordance with the law when the right to reputation is infringed.

Article 110 of China's Civil Code clearly stipulates that natural persons enjoy the right to reputation. It provides legal protection for people's self-esteem and self-love security interests. The right of reputation is mainly manifested in the right to control the interests of reputation and the right to maintain reputation.

We have the right to use our good reputation to obtain more benefits, to protect our reputation from unjustly degraded, and to pursue the legal responsibility of the infringer in accordance with the law when the right to reputation is infringed.

Reputation refers to fame or nominal as a social evaluation of the personality value of a particular citizen and legal person. Specifically, reputation refers to the social evaluation of a particular citizen's character, thoughts, morals, roles, talents, etc.

And reputation refers to prestige reputation, which is deeper than reputation.

In addition, the second paragraph of Article 110 of the Civil Code stipulates that legal persons and unincorporated organizations also enjoy the right to reputation.

Reputation is directly related to the personal dignity of citizens and legal persons, and it is the basic condition for civil subjects to carry out civil activities and even other social activities. The reputation of a legal person indicates the credibility of the society, and this credibility is gradually formed by the legal person in the entire course of its activities over a relatively long period of time, especially the reputation of the enterprise legal person, which reflects the society's general evaluation of its performance in production and operation. The reputation of a legal person often has a significant impact on its production, operation and economic efficiency, and the right to reputation is an important personal right of civil subjects.

Therefore, in addition to the fact that China's Constitution, criminal law and some administrative regulations attach great importance to the protection of this right, the Civil Code, while confirming that citizens and legal persons enjoy the right to reputation, also stipulates in prohibitive legal norms that it is forbidden to damage the reputation of citizens and legal persons by means of insult and slander.

Where the right to reputation is violated, litigation may be brought to the judicial organs, and it may be handled in accordance with the requirements of relevant legal provisions, and relevant evidence is to be submitted to support the relevant criminal facts, and after the judicial organs have lawfully made a determination, a judgment is to be made on the relevant criminal conduct.

Legal Analysis: Reputation and reputation are different. The Civil Code of the People's Republic of China has an accurate definition of reputation, which is the social evaluation of the character, prestige, talent, and credit of a civil subject.

Reputation mainly exists in commercial relations, and is the credibility of the subject engaged in commercial affairs, and the Criminal Law of the People's Republic of China also stipulates the crime and punishment for damaging the reputation of goods.

Legal basis: Article 1024 of the Civil Code of the People's Republic of China Civil subjects enjoy the right to reputation. No organization or individual may infringe upon the right to reputation of others by means such as insult or slander; Reputation is the social evaluation of the character, prestige, talent, and credit of a civil subject.

Criminal Law of the People's Republic of China" Article 221 Whoever fabricates or disseminates false facts, harms the commercial reputation or reputation of others, causes major losses to others, or has other serious circumstances, is to be sentenced to up to two years imprisonment or short-term detention and/or a fine.

Reputation management refers to the effective management of the communication process of establishing, maintaining and repairing corporate reputation on the basis of comprehensive use of popular psychology and communication science by the management functions of planning, organizing, leading and controlling, decision-making and innovation of the main body of reputation.

Disciplines such as marketing management, advertising, and public relations have done full research on specific technologies, but most of these theories have been formed in the context of the traditional economic environment and information technology in the first half of the 20th century.

Excerpt from "Reputational Capital - Insight into the Secrets Behind Word-of-Mouth, Traffic and Popularity".

It's not easy to type, thank you!

In this book, Kevin Jackson first proposed a new concept in economics with strategic significance of "reputational capital". Reputational capital is an intangible asset, including sincerity, trust, dignity, compassion and respect, which is the decisive factor in actual business relationships, and the irritation is more important than any tangible asset.

This book proposes various strategies to increase the company's reputational capital, aiming to help companies change the general environment full of suspicion in the business world, eliminate the crisis of trust, and enhance the competitiveness of Gongmeito. pre-emptively control and manage reputational risks to the company; understand the expectations of customers and consumers; Minimize losses in the event of an emergency that damages the company's reputation; Maintain a balance between civic and financial responsibilities to ensure the long-term interests of the company.

The book is divided into three parts, "Discovering the Secret of Reputation", "Reputation Capital Theory", and "Corporate Reputation Management Practice", of which the practical part is mainly the author's public relations communication practice, involving the deep vertical shirt and analysis of business miracles such as Pinduoduo and Brain Platinum, and has extremely unique insights into communication management such as advertising, marketing, and public relations.

On the one hand, the full-time and complexity of the Internet are bringing challenges to the crisis public relations response to the enterprise Liang Qingchao, and on the other hand, it also provides opportunities for enterprises to innovate the expression of crisis public relations discourse and optimize the public opinion monitoring mechanism. Enterprises should seize the opportunity and actively learn new technologies and knowledge in order to turn "crisis" into "opportunity" in the face of crisis public relations.

If there is a Bible for reputation management, then this Bible may be "Reputation Capital - Insight into the Secrets Behind Word of Mouth, Traffic and Popularity", and other popular reputation management books are like gospel songs, but some themes in the book are extracted and rearranged and interpreted, and the content is not rigorous but widely circulated.

It provides a rigorous definition and description of "corporate reputation". The author believes that it is very important to propose a definition that can reveal the essence of corporate reputation, and the ambiguity of the concept of corporate reputation hinders people from thinking about and analyzing corporate reputation in depth, and scientific definition is the basis of corporate reputation theory research. Therefore, on the basis of a bird's-eye view of the origin and development of reputation, the author compares the understanding of different scholars on the concept of corporate reputation, abstracts the elements of scientific concepts, and decomposes and integrates the concept of corporate reputation based on his own understanding to form a rigorous academic definition.

The proposal and deduction of this concept break through the traditional understanding to a certain extent, thus providing a new idea for the analysis of corporate reputation problems.

2.A systematic analytical framework on corporate reputation has been established. In the past, the research on corporate reputation mainly focused on the empirical summary of the importance of reputation to enterprises, and these studies and reflections focused on the description and enumeration of scattered related factors, which often lacked systematization and logic.

The research in this book will adopt a more standardized research methodology and propose a systematic analytical framework for corporate reputation. This framework focuses on the analysis of the mechanisms by which corporate reputation is generated. The generation mechanism of corporate reputation is to analyze the creation, mechanism and development of corporate reputation.

This book not only describes the essence and formation process of corporate reputation, but also uses the analysis tools of game theory to put forward the basic prerequisites for the operation of corporate reputation, and further analyzes the mechanism of corporate reputation to enhance competitive advantage on this basis, and on this basis, the questionnaire survey is ,..It provides a rigorous definition and description of "corporate reputation". The author believes that it is very important to propose a definition that can reveal the essence of corporate reputation, and the ambiguity of the concept of corporate reputation hinders people from thinking about and analyzing corporate reputation in depth, and scientific definition is the basis of corporate reputation theory research.

Therefore, on the basis of a bird's-eye view of the origin and development of reputation, the author compares the understanding of different scholars on the concept of corporate reputation, abstracts the elements of scientific concepts, and decomposes and integrates the concept of corporate reputation based on his own understanding to form a rigorous academic definition. The proposal and deduction of this concept break through the traditional understanding to a certain extent, thus providing a new idea for the analysis of corporate reputation problems.