What is reputation management? An introduction to reputation management

According to the explanation of the book "Reputation Capital", a commonly used textbook in the reputation management industry, "Reputation management" is a term for information dissemination management based on digital and Internet backgrounds, and its English online reputation management, so it can also be literally translated as "online reputation management", which is usually abbreviated as ORM. Reputation management is a system of tools used for people to manage their online data and information.

To put it simply, the ORM system uses some means to allow enterprises to protect the company's image and reputation. ORM is to use some Internet technology + communication principles + popular psychology methods to help alleviate negative customer feedback, and provide some solutions to solve the reputation-damaging things that have occurred or may occur, and prevent problems before they occur.

Since the times, the importance of reputation is self-evident. From small individuals to large countries, reputation is of great significance. Here, the two main bodies of reputation management: enterprises and ** units are taken as examples

1. Corporate reputation management

1.Reputation is a prerequisite for a business to interact with the public, and people are willing to deal with a business they trust.

2.Reputation provides the conditions for companies to get out of unfavorable situations, and any business will inevitably make mistakes.

3.Reputation is a special intangible asset, and the peculiarity of reputation lies in the fact that it can both depreciate and appreciate.

4.Reputation is the strength of enterprise competition, and today's fierce market competition is the competition of product quality and brand reputation.

In addition, a good reputation for enterprises can also stimulate employee morale; attracting and pooling talent; enhanced lending to financial institutions; Enhance the goodwill and confidence of shareholders in investing; Occupy the market with image power and so on.

2. Reputation management

1.It is possible to consolidate the legal basis of **.

2.It helps to improve the work efficiency of **.

3.It is a guarantee for achieving local stability and development.

4.It can promote international exchanges and cooperation.

5.It is conducive to improving the ability of crisis management and resolution.

3. Reputation monitoring system recommendation

In summary, the importance of reputation management is self-evident. So, in the Internet era, how to do reputation management? Here, we can recommend the reputation monitoring system to you

Specially prepared for publicity, brand, public relations and other related departments, committed to the real-time collation and analysis of public information on the whole network, based on keywords, can realize the monitoring of the whole network platform such as news**, social **, mainstream portal**, forum, blog, WeChat***, short**, etc., no matter when and where, in which public corner of the Internet, the relevant reputation dynamics involving the monitoring subject can be mastered, so that users can quickly understand the various voices of the subject of discussion on the network, Empower users to deal with voices that threaten their reputational dynamics.

In Reputational Capital, reputational capital is an intangible asset, including sincerity, trust, dignity, compassion and respect, which becomes the decisive factor in the actual business relationship, more important than any tangible asset.

This book proposes various strategies to increase the company's reputational capital, aiming to help companies change the environment full of suspicion in the business world, eliminate the crisis of trust, and enhance the competitiveness of the company. pre-emptively control and manage reputational risks to the company; understand the expectations of customers and consumers; Minimize losses in the event of an emergency that damages the company's reputation; Maintain a balance between civic and financial responsibilities to ensure the long-term interests of the company.

In the book "Reputation Capital", "reputation" is defined as a public perception and evaluation information system that is attached to the existence of reputation subjects.

Legal Analysis: Reputation and reputation are different. The Civil Code of the People's Republic of China has an accurate definition of reputation, which is the social evaluation of the character, prestige, talent, and credit of a civil subject.

Reputation mainly exists in commercial relations, and is the credibility of the subject engaged in commercial affairs, and the Criminal Law of the People's Republic of China also stipulates the crime and punishment for damaging the reputation of goods.

Legal basis: Article 1024 of the Civil Code of the People's Republic of China Civil subjects enjoy the right to reputation. No organization or individual may infringe upon the right to reputation of others by means such as insult or slander; Reputation is the social evaluation of the character, prestige, talent, and credit of a civil subject.

Criminal Law of the People's Republic of China" Article 221 Whoever fabricates or disseminates false facts, harms the commercial reputation or reputation of others, causes major losses to others, or has other serious circumstances, is to be sentenced to up to two years imprisonment or short-term detention and/or a fine.

1. What is the difference between the right to reputation and the right to reputation?

The right to reputation is a type of personality right. These preserved reputations refer to reputations with human dignity, which are important elements of personality and are protected by law. The so-called right to reputation is the right that people enjoy in accordance with the law to objectively evaluate themselves and to exclude infringement by others.

No individual, **, shall publish fabricated false information or publish defamatory news, otherwise it will constitute the right to reputation. If it is a real event posted, or if it is abusive to the other party, it does not constitute a right to reputation.

Paragraph 1 of Article 110 of the Civil Code (effective as of January 1, 2021) stipulates: "Natural persons enjoy the rights to life, body, health, name, portrait, reputation, honor, privacy, marital autonomy and other rights. "If a citizen's right to reputation has been violated, he has the right to demand that the infringement be stopped, that his reputation be restored, that the impact be eliminated, and that he apologize.

It provides legal protection for people's self-esteem and self-love security interests. They have the right to protect their reputation from being unjustly degraded, and they have the right to pursue the legal responsibility of the infringer in accordance with the law when the right to reputation is infringed.

Article 110 of China's Civil Code clearly stipulates that natural persons enjoy the right to reputation. It provides legal protection for people's self-esteem and self-love security interests. The right of reputation is mainly manifested in the right to control the interests of reputation and the right to maintain reputation.

We have the right to use our good reputation to obtain more benefits, to protect our reputation from unjustly degraded, and to pursue the legal responsibility of the infringer in accordance with the law when the right to reputation is infringed.

Reputation refers to fame or nominal as a social evaluation of the personality value of a particular citizen and legal person. Specifically, reputation refers to the social evaluation of a particular citizen's character, thoughts, morals, roles, talents, etc.

And reputation refers to prestige reputation, which is deeper than reputation.

In addition, the second paragraph of Article 110 of the Civil Code stipulates that legal persons and unincorporated organizations also enjoy the right to reputation.

Reputation is directly related to the personal dignity of citizens and legal persons, and it is the basic condition for civil subjects to carry out civil activities and even other social activities. The reputation of a legal person indicates the credibility of the society, and this credibility is gradually formed by the legal person in the entire course of its activities over a relatively long period of time, especially the reputation of the enterprise legal person, which reflects the society's general evaluation of its performance in production and operation. The reputation of a legal person often has a significant impact on its production, operation and economic efficiency, and the right to reputation is an important personal right of civil subjects.

Therefore, in addition to the fact that China's Constitution, criminal law and some administrative regulations attach great importance to the protection of this right, the Civil Code, while confirming that citizens and legal persons enjoy the right to reputation, also stipulates in prohibitive legal norms that it is forbidden to damage the reputation of citizens and legal persons by means of insult and slander.

Where the right to reputation is violated, litigation may be brought to the judicial organs, and it may be handled in accordance with the requirements of relevant legal provisions, and relevant evidence is to be submitted to support the relevant criminal facts, and after the judicial organs have lawfully made a determination, a judgment is to be made on the relevant criminal conduct.

Legal analysis: 1. Different in nature. The right to honor is the right to identity, while the right to honor is the right to personality.

The so-called identity right is that only a specific person with a certain status will enjoy it, not everyone, such as parental authority. Personality rights are available to all subjects. Therefore, the right of honor can only be enjoyed by specific citizens and legal persons who have achieved outstanding achievements and made significant contributions and have been awarded honorary titles; The right to reputation is a right enjoyed by every citizen and legal person.

2. The content is different. The right to honor is a kind of honor granted by state organs or social organizations to specific citizens and legal persons, that is, special honors, and their evaluation is positive; The right to reputation is the society's evaluation of the morality, ability, and prestige of each citizen and legal person, that is, the reputation of the citizen and legal person. 3. Different ways to obtain.

The acquisition of the right of honor is subject to certain procedures and is granted by state organs and social organizations, and the right to honor is a right granted by law to every citizen and legal person. The right to honour is devoidable, while the right to honour is enjoyed by a citizen legal person for life, except in death or disappearance.

Legal basis: Article 110 of the Civil Code of the People's Republic of China Natural persons enjoy rights such as the right to life, the right to body, the right to health, the right to name, the right to portrait, the right to reputation, the right to honor, the right to privacy, and the right to marital autonomy.

Legal persons and unincorporated organizations enjoy the right to name, reputation and honor.

Reputation, reputation, are synonyms: reputation is mostly used in written language; Fame is mostly used in spoken language.

Reputation, prestige are synonyms, reputation is mostly used for ordinary people, and prestige is mostly used for celebrities.

Reputation: the honor or prestige of an individual or group; a good reputation of the individual or group; Be in a position of public respect or respect.

Reputation: Generally refers to the character of a person who is generally recognized.

Fame: Fame, prestige.

Reputation: Reputation; Reputation.

Prestige: A reputation that everyone looks up to.

Reputation: the honor or prestige of an individual or group; a good reputation of the individual or group; Be in a position of public respect or respect.

Reputation: Generally refers to the character of a person who is generally recognized.

Fame: Fame, prestige.

Reputation: Reputation; Reputation.

Prestige: A reputation that everyone looks up to.

Reputation, reputation, are synonyms: reputation is mostly used in written language; Fame is mostly used in spoken language.

Reputation, prestige are synonyms, reputation is mostly used for ordinary people, and prestige is mostly used for celebrities.

Reputation management refers to the effective management of the communication process of establishing, maintaining and repairing corporate reputation on the basis of comprehensive use of popular psychology and communication science by the management functions of planning, organizing, leading and controlling, decision-making and innovation of the main body of reputation.

Disciplines such as marketing management, advertising, and public relations have done full research on specific technologies, but most of these theories have been formed in the context of the traditional economic environment and information technology in the first half of the 20th century.

Excerpt from "Reputational Capital - Insight into the Secrets Behind Word-of-Mouth, Traffic and Popularity".

It's not easy to type, thank you!

In this book, Kevin Jackson first proposed a new concept in economics with strategic significance of "reputational capital". Reputational capital is an intangible asset, including sincerity, trust, dignity, compassion and respect, which is the decisive factor in actual business relationships, and the irritation is more important than any tangible asset.

This book proposes various strategies to increase the company's reputational capital, aiming to help companies change the general environment full of suspicion in the business world, eliminate the crisis of trust, and enhance the competitiveness of Gongmeito. pre-emptively control and manage reputational risks to the company; understand the expectations of customers and consumers; Minimize losses in the event of an emergency that damages the company's reputation; Maintain a balance between civic and financial responsibilities to ensure the long-term interests of the company.

The book is divided into three parts, "Discovering the Secret of Reputation", "Reputation Capital Theory", and "Corporate Reputation Management Practice", of which the practical part is mainly the author's public relations communication practice, involving the deep vertical shirt and analysis of business miracles such as Pinduoduo and Brain Platinum, and has extremely unique insights into communication management such as advertising, marketing, and public relations.

On the one hand, the full-time and complexity of the Internet are bringing challenges to the crisis public relations response to the enterprise Liang Qingchao, and on the other hand, it also provides opportunities for enterprises to innovate the expression of crisis public relations discourse and optimize the public opinion monitoring mechanism. Enterprises should seize the opportunity and actively learn new technologies and knowledge in order to turn "crisis" into "opportunity" in the face of crisis public relations.

If there is a Bible for reputation management, then this Bible may be "Reputation Capital - Insight into the Secrets Behind Word of Mouth, Traffic and Popularity", and other popular reputation management books are like gospel songs, but some themes in the book are extracted and rearranged and interpreted, and the content is not rigorous but widely circulated.

Reputation, Chinese vocabulary. The impression and prestige of something in the eyes of others is more praised.

Citation: Prestige Reputation.

Luo Bin Wang of the Tang Dynasty "Answering the Clerk's Disguise of Zhaozi Half a Thousand Books": "And I want to get lucky with the friends of the power and raise the reputation of many mouths." ”

Tang Sunhua of the Qing Dynasty "Sending the Hall to Wu Zhen's Northwest Tour": "If you look at the truth, you guess that Wang Jun is really worthy of it, that is, you will see the reputation of the minister." ”

Wu Han "They Went to the Opposite of It": "He is a new poet, a prose writer, a researcher of classical literature, and has a high reputation in society. ”