The importance of external communication of enterprises, and the four aspects of external communicat

Communication is communication. Corporate communication also belongs to the category of communication, which is based on the information flow characteristics of communication itself.

Communication is business. Corporate communication also belongs to the category of marketing, which is based on the business interests of enterprises and the additional interest pursuit function.

Communication is all about maintaining relationships. Corporate communication also belongs to the category of public relations, which is based on the group characteristics of corporate communication objects (internal employee groups and social public groups) and cannot be ignored image strategies and expression skills.

Enterprise communication is to reflect the language and writing of the operator's thoughts, and a kind of information exchange and emotional interaction with the relevant personnel such as production, sales and product purchase of the enterprise, so as to achieve the unity of understanding and the consistency of goals, so as to promote the smooth operation of the enterprise and the smooth financial road.

Unlike other organizational communication or interpersonal communication, corporate communication has an obvious economic benefit purpose, that is, its language communication and information communication are for the purpose of creating business value, so corporate communication has always been regarded as one of the most important management tasks for managers who want to seek greater benefits.

It is possible to establish a good business relationship.

Four aspects of external communication of the enterprise: 1. Internal communication of the enterprise: The internal communication of the enterprise refers to the process of interaction and interconnection between the various parts, links and elements of the enterprise, and the process of the exchange of internal and external information of the enterprise.

The internal communication of the enterprise refers to the interaction and interconnection between the various parts, links and elements of the enterprise, and is the process of exchange of internal and external information of the enterprise. 4. External communication of the enterprise: The external communication of the enterprise refers to the process of information transmission and exchange between the enterprise and the external related parties of the enterprise.

Internal communication is the premise and foundation of external communication, and external communication is the result and purpose of internal communication.

Internal communication and external communication are two different ways of communication, and they differ in the following ways:

1.Scope of communication: Internal communication refers to the transfer and negotiation of personnel within the company, while external communication refers to the negotiation of contracts and other business matters with customers, businessmen, partners, etc. outside the company.

2.Communication objects: The objects of internal communication are usually personnel within the company, such as colleagues, superiors, subordinates, etc., while the objects of external communication are more extensive, including customers, businessmen, partners, etc.

3.Communication methods: Internal communication usually uses face-to-face methods, such as meetings, discussions, exchanges, etc., while external communication can be used in various ways, such as email, and social networking.

4.Communication content: The content of internal communication includes personnel deployment, negotiation, decision-making, etc., while the content of external communication is more extensive, including contract signing, business cooperation, marketing, etc.

To sum up, there are obvious differences between internal communication and external communication in terms of communication scope, object, method and content. Slippery reputation.

It's not the same. Internal communication refers to the deployment of personnel and internal personnel consultation. Handling of subordinate and subordinate relationships.

Refers to people within the company. It is not the same as external communication. And external communication.

It refers to the negotiation of the contract and the handling of all matters that need to be communicated outside the Gonghe Auction Division. There are many species of Hesen outside, which are divided into different categories.

External Communications. This refers to the exchange of information between public organizations and the external environment. There are two fundamental factors that determine the need for external communication in public utility management.

Reflect the requirements of the public demand and the requirements of the management process at any time. Therefore, external communication in the management of public utilities is very important and coordinated.

Communication shortens the distance between enterprises and business groups, deepens the understanding between enterprises and the market, and improves the response speed of enterprises to market changes, and improves the efficiency and effectiveness of enterprise management. At the same time, if the enterprise has poor and insufficient communication with the public, it will endanger the survival and development of the enterprise. As a kind of social existence, an enterprise is a member and a part of the overall social system, and only by communicating with the whole and reaching a coordination can it survive, develop and improve.

The external communication environment of the enterprise has 1The political environment refers to the country's policies, laws and regulations, and the development of the domestic and foreign political situation.

2.Social environment refers to the population, the income or purchasing power of residents, the cultural and educational level of residents, etc.

3.The technological environment refers to the level and development trend of science and technology related to the industry.

4.The economic environment includes the macroeconomic situation, the world economic situation, the position of the industry in economic development, and the direct market of enterprises.

Among them, the direct market of enterprises is the most closely related and influential environmental factor to enterprises. Specifically, it includes the sales market, the first market, the capital market, the labor market, etc.

From the perspective of whether the external environment has a direct impact on the enterprise, it can be divided into two categories: general environment and specific environment. The general environment refers to the macro environment that can affect all enterprises in a specific society, and the impact on the enterprise is relatively indirect. The specific environment refers to the micro environment that can more directly affect a certain enterprise.

According to the way and degree of the impact of external environmental factors on the production and operation activities of enterprises, the external environment of enterprises can generally be divided into three categories:

a) the general macro environment;

2) the industry environment;

3) Business environment and competitive advantage environment.

The three types of environments are interrelated and mutually influencing each other, and are characterized by complexity, dynamics and uncertainty.

1. The psychology and needs of the other party.

2. Changes and characteristics of the surrounding environment.

3. New problems encountered in the communication of double lead tung squares.

Without proper communication, the manager will not know enough about his subordinates, and the subordinates may have a wrong understanding of the tasks assigned to them and the work they are required to complete, so that the work tasks can not be completed correctly and satisfactorily, resulting in the loss of the company's benefits.

Hygiene, to the level of customers to do a good job.