How to become a qualified product manager from a novice?

First of all, you must have a certain number of customers to ensure that your goods can be sold; Secondly, you can ask some seniors for advice and let them pass on some of your experience; In the end, as long as you are willing to put in the time and effort, you will succeed.

If you want to become a product manager, I think first of all, you have to know everything about your product, and you must have some understanding of the operation, production, and sales aspects before you can become a qualified manager.

We must understand the performance and characteristics of this product, and be good at grasping the psychology of consumers, thinking about problems from the three aspects of consumers, consumer markets and production departments, and be able to help ourselves understand the process of the product, so that we can quickly become a qualified product manager.

First of all, you have to know enough about the product, because if someone wants to buy your product, they will definitely ask you about everything about the product, at this time, if you can introduce him to the information about the product in detail, he will be more likely to buy the product.

This requires you to have a certain understanding of the product, and when you have enough understanding of the product, you can skillfully introduce it to customers, and at the same time exercise your social skills and speaking skills.

You have to learn from the good in others, see what kind of methods your colleagues have when they do this job, and then try to learn from them and make yourself stronger.

The product manager is a position with relatively high comprehensive ability requirements, what is needed is a person's multi-faceted comprehensive performance, what is needed is to be able to understand the real needs of users, think clearly about the purpose of leadership, explain their ideas and purposes to the technical department, and plan the iteration of the product at the same time.

Learn with an open mind, learn some experience from some seniors in the workplace, and then make yourself more powerful, improve your ability, grow step by step, and gradually become a qualified product manager.

In fact, as long as everyone is willing to work hard, your achievements will reach the goals you want, which are what you deserve.

A product manager, also known as a product planner, is a person who manages and plans a company's products, they serve the end users, and they are responsible for the entire product lifecycle, and they need many skills to be a good product manager.

Project management skills.

A good product manager must also be a good project manager, so project management skills can account for 35% of all skills, so that the experience can make the product manager better manage the product, and the teamwork ability and experience can make the product manager handle the relationship between the team members and other situations well.

Good communication and conflict handling skills.

In addition, the product manager should be able to manage the project, formulate the project plan and budget, solve the conflict problems of the project team, and communicate and coordinate with other functional departments. Communicate with management, provide a report on the progress of the project, and determine the review points for the status.

Technical and business capabilities.

The product manager must have a certain level of technical, business and personal ability. Among them, personal competence includes leadership ability, personal affinity, etc. An excellent product manager's technical ability and business ability are more important abilities, which include business management skills, industry in-depth research capabilities, business model construction capabilities and in-depth data analysis capabilities.

Understand the product: Understand the product's features, user needs, market trends, etc., so that you can better position the product.

Communication skills: Establish good communication channels and maintain good communication with the development team, designers, marketing personnel, etc., in order to better achieve the goals of the product.

Analytical capabilities: Analyze user behavior and collect user feedback in order to better optimize products.

Decision-making ability: make correct decisions according to the positive trend of the market and user needs, so as to better achieve the goal of Hengzhao products.

Team management: Establish good team management and motivate team members to better achieve product goals.

The most common problem is to become a wild man, and the main problem is to find a job itself.

A lot of people's training is to learn how to operate software, or to train interview skills, package it, and hope to find a job in this way. But come to think of it, is that really right? Shouldn't it be like learning in school?

Regardless of the training or not, you are a product manager, if you happen to be admitted to a good university now, and there are professional courses for product managers, should you learn these courses in a down-to-earth manner first? How good is it to use the resources in the school?

In the past, the product manager, because everyone did not have good learning resources and channels, and the company had no choice, it depended on whether anyone was smart enough, or more because of who had a good opportunity, so he became a product manager.

But now the threshold is getting higher and higher, and if there is no systematic training, let alone whether you can keep up, you can't find an opportunity at all, this is the reality. Regarding training, in fact, I am also teaching graduate students in college, and many of the students I teach are now in various large factories, do you think they can keep up with the rhythm? In the final analysis, I think it's not just a matter of training or curriculum, but also whether you really learn well.

But think about it a little more, are you really going to be a product manager? Is it suitable to do? Before looking for a job, or even training, make sure of this, otherwise it will take another detour.

You can first study the free courses of NetEase and Zhiqun to see if you are really suitable, and if you are not suitable, you don't have to waste time. The market for product manager training is chaotic, and many product managers are unreliable. The biggest problem is that the people who do training are more willing to make quick money, take advantage of students' anxiety, make students fake their resumes, package years of experience, and invest very little in real education.

Because the threshold of education itself is very high, if you think about so many high schools in the country, why are some of them key middle schools and some of them ordinary middle schools? To really teach students well, it takes a lot of investment.

Of course, in large companies, the functions will be more detailed, some formulate product strategies, some promote projects, and some do specific needs.

From the perspective of the growth path of a product manager, there is a lot of knowledge to learn, which is divided into the following parts.

1. Tools.

To be a product manager, you need to be able to draw prototypes, and you should know how to translate ideas and requirements into technical and development languages.

Then the tools commonly used in the product must be proficient, including: Axure RP, Visio, XMIND, PPT, Word, Blue Lagoon, Jira, which must be proficient.

2. Communication.

In the process of project development, the product manager needs to communicate with many students from multiple departments such as operations, front-end development, back-end development, testing, and marketing.

This requires the art of communication, and product managers need to know how to deal with people, both internally and externally, including users.

For example, a very important part of the product research process is user research, user interview research, how to ask questions, how to let users express the problems in the process of using the product, these are all communication art.

3. Advanced Chapter.

This part is the hardest.

Understand the needs of the crowd and formulate a reasonable product strategy.

Understand the situation of the industry, understand the company's position in the industry and the form of competition, there are so many people in the team, there are so many functions, what to do first and then what to do, and what is the possible reaction after doing it.

Empathy, the ability to analyze data are a must.

There are a lot of product manager information on the Internet, you can find it, how to be qualified, it depends on the person, you ask this question, you should be just a product manager (hereinafter referred to as PM), so you should first follow the product process to make up for your own shortcomings. By the way, a little bit of my own experience, I mainly remind you of 3 points:

1. Focus on product strategy and the needs of customers and end users.

You have to study your customers and users over the long term, find out where their needs fit into your business goals, understand this knowledge accordingly and use it consciously. Determine the user's focus from the product as a whole, not just the design.

Communication, policy, and pricing all have to be integrated"Customer experience"Overall, we used to not have enough awareness of the importance of these aspects, and when you become a PM, you have to be responsible for all aspects of the product experience.

2. Balance the forces of all parties.

It's important to make sure your product focuses on customer and user needs, but there are other aspects that are just as important to deserve, including but not limited to:

Sales target. Market Brand Goals.

Technology Trends. Document management.

Budget management. Market trends.

Competitiveness. Business model and returns (possible personnel fluctuations, changing effects, leverage, etc.).

Making a good product requires a series of trade-offs between business goals, user needs, and market effectiveness, and as a PM, you have to work hard to balance them.

3. Promote products.

You must have both internal (sales, marketing, management, developers, etc.) and external (customers, users, industry analysts, and **) support. It's not enough to just develop a good product, you also have to let people know about it and promote the benefits it brings.

Personally, I think it's mainly user orientation and execution.

Welcome to pay attention to the grassroots counterattack, the biggest difference between people is not material, but the way of thinking about problems, I will take you to use rational thinking, logical perspective, clear and calm answers to the problems in life.