What are the core competencies of marketers?

Marketing itself is the biggest core competitiveness, the Internet era, each of us is saying, marketing, promotion, packaging and a series of problems, which is more important, we don't know, but we know that these factors are indispensable, each is indispensable, we say that the marketer, the marketer is actually the highest realm is to market themselves, sell themselves, and the thing is half the success. Let the customer identify with you as a person, not with your project, which can make a qualitative leap forward in your future development.

Everyone's core competitiveness is different, like Luo Yonghao, he is the main feeling, the fan effect when he leaves, Mi Meng is the same, directly poking at the pain points of young people's hearts now, and maintaining resonance. It's all a method and a means.

We can see that we can learn from it, you give full play to your strengths, develop your strengths and avoid weaknesses, let your good side show everyone to see, and let others know that you are valuable.

The core competitiveness of marketers is generally understood as having very high and great ideas, good marketing copywriting, extroverted personality, strong learning ability, etc., however, this is not the core competitiveness of marketers.

Why? If we only focus on how to send WeChat, how to do publicity, how to engage in activities, and do not dig into the first principles of marketing, then we will soon encounter a ceiling in the field of marketing.

And it's all because we forget the most important thing about marketing; User needs. And the core competitiveness of marketing lies in this - insight into user needs.

If a company fails to capture the needs of its users, no amount of marketing activities it can do. If it is not possible to meet the needs of special users, the promotion of enterprises can only be at the level of inefficient circles.

So, how do we gain insight into user needs? The theory of consumer demand triangle can help you solve this problem very well;

The demand triangle is composed of three parts: the sense of lack, the target, and the ability of the consumer. Marketers continue to discover consumer needs through the above three points.

Content from user: Fang Xing.

The so-called personal core competitiveness refers to the unique knowledge and skills that are not easy to be imitated by competitors and have competitive advantages. For example, if you like to sing very much, your singing voice is very beautiful and beautiful, but others can also sing, and they sing better than you, then singing can only be regarded as one of your competitiveness, not your core competitiveness. Core competitiveness is not easy to be imitated by competitors, and it is your unique ability.

If someone else has this ability and is stronger than you, then this skill is not your core competitiveness. Core competitiveness is a unique ability that is difficult for others to obtain by simple imitation. The theory of personal core competitiveness is the product of the combination of the theory of enterprise core competitiveness and the theory of educational success.

The purpose of building personal core competitiveness is to enhance personal competitive advantage, so that others cannot replace you, so that you can become the first in a certain field. The core competitiveness of an individual is composed of three elements: life positioning, resources and abilities, and action. Life orientation is what kind of person you want to become.

It has three meanings: Who are you? What do you want to do?

What can you do? Resources include knowledge reserves (memory) and network passbooks (external memory). Knowledge reserve refers to the total amount of knowledge and information that an individual has mastered and the level of education he has reached.

A network passbook refers to the social relationships that an individual has. Competencies also include language skills, information processing skills, problem-solving skills, interpersonal skills, organizational management skills, leadership skills, public speaking skills, etc. Action mainly refers to systems thinking and self-transcendence.

The four major competencies of individuals are: talent, learning, innovation, and self-control. Creativity through the use of talent is talent.

Learning ability is the state and process of transforming knowledge resources into knowledge capital to gain and maintain sustainable competitive advantage. Creative power refers to the ability to creatively propose and creatively solve problems.

New knowledge and new technologies emerge one after another, and old things are gradually withdrawn from the stage. In order not to be eliminated by society, I think that learning ability is the core competitiveness of people.

The past is exquisite"Choose one thing for the rest of your life", but the advancement of science and technology has eliminated many popular professions in the past.

My uncle-in-law used to be the best carpenter in our hometown, and whoever asked him to work had to make an appointment half a month in advance, but since a few years ago, he couldn't support himself by carpentry. Because the furniture bought from the Internet is good and cheap, who still has someone to make it?

At this time, my brother-in-law dismantled his electric car and began to carefully study the structural principle of the electric car. After mastering it thoroughly, my brother-in-law opened an electric car repair shop.

Electric vehicles are now the main means of travel in rural areas. Due to my uncle's continuous learning in repair techniques, there are almost no electric cars that cannot be repaired, and people who come to repair their cars queue up every day.

Learning is a lifelong thing, no matter how highly educated, if you don't learn, you will lose your core competitiveness, because many people who are better than you are learning.

A person's core competitiveness is to sell their own ability, people are social animals, in life and work can not avoid dealing with people, at this time can not let themselves be recognized and welcomed by others is very important. As long as someone approves of you, you may approve of your product and what you do.

1. Learning ability: It mainly refers to a person's ability to continue learning after leaving school and entering the society, including how to arrange learning time, what learning methods to adopt, what learning content to choose, etc., especially the ability to apply the knowledge learned to practice;

2. Practical ability: it is the ability to do things, the ability to operate, the ability to do things, the ability to complete the determined tasks, the ability to achieve the planned goals, that is, the real kung fu and real ability as the saying goes;

3. Innovation ability: It is the ability to find new problems, put forward new problems, study new problems, and solve new problems;

4. Goal motivation: It is the correct ideals and beliefs chosen by a person, and the specific and clear goals of struggle. This is the power source of learning ability, practical ability, and innovation ability.

What is everyone's core competency?

A person's personal character and learning ability should be a person's core competitiveness.

The core competitiveness of an individual is the knowledge, experience, will and skills implicit in the individual's behavior and psychology, or the collection of knowledge and skills.

Everyone's core competitiveness is different, this is, what is your most powerful specialty? It is your core competitiveness.

First, your life plan, consider what you want to do in the future and what you can do. A life without planning is like duckweed on the sea, swaying in the wind.

Second, your ability to execute, your efforts, ability and endurance to turn your life plan into reality. Things are done, there are many dreamers, and few are realized.

1. Personal charm (including appearance, style of doing things, personal prestige in the team, etc.).

2. Personal high education (high education experience), or personal experience that ordinary people do not have.

3. Individuals master relevant technologies or specialties and abilities that people around them do not have.

Adaptability and ability to learn.

You have a unique, irreplaceable skill that is unique to others.

Core competitiveness refers to the resources that can bring a comparative competitive advantage to the enterprise, as well as the allocation and integration of resources. With the change of enterprise resources and the improvement of allocation and integration efficiency, the core competitiveness of enterprises will also change. With the power generated by core competitiveness, an enterprise may stand out in the fierce market competition and enhance the value of products and services in a certain period of time.

Core competitiveness is the most core and key factor in competitiveness, and competitiveness is composed of resources and capabilities. Therefore, for the study of the core competitiveness of enterprises, more and more attention is paid to the analysis of the company's resources and capabilities. The identification of the core competitiveness of an enterprise can first start from the resources and capabilities of the enterprise, discover the competitiveness of the enterprise, and then determine which competitiveness can constitute the core competitiveness.