What are the issues that enterprises are most concerned about in live broadcast marketing and promot

In order to cope with this situation, more and more companies are not satisfied with the traditional marketing method of product display, and begin to try a variety of new content, take Philips display as an example, in order to allow consumers to more intuitively experience the performance of the product and the actual operation experience, the "Flying Eagle Store" plan has been launched, keeping up with the trend of the times and user needs to open the live broadcast platform. It has successively held live broadcast activities with rich content such as "Chrysanthemum Master Visiting the Store" and "Changsha Ling Sister Building Machines", which has played a great role in establishing brand identity and directly guiding sales for consumers.

Q&A is something that everyone can ask questions and there is no hierarchy limit, but the requirements for promotion are relatively strict, almost close to harsh. zuowendaq⒐375837⒉⒉

Does the company promote this aspect? Jin Suitui is yes, the person in charge is still my friend, and I have known each other for several years.

Summary. Hello, glad to answer for you. The issues that should be paid attention to when promoting live marketing products are as follows:

1.Dispel concerns and enhance trust; Combine the product with your own experience or personal feelings, and share the experience and effect, so that it is convincing. At the same time, it creates the use and purchase needs of the product for the user, and inspires the user's desire to buy.

2.Give the first anchor point to give the user the illusion of taking advantage; Just like when we buy a product offline, the recommended retail price is 29 yuan on the product label, but the actual price is 19 yuan, and the "29 yuan" here is the anchor point, which is the famous anchor effect. <>

<> what issues should be paid attention to when promoting live marketing products?

Hello, dear, this question is up to me, it takes a little time to type, please wait for the potato and you can also provide more limited information so that I can better answer for you.

Hello, glad to answer for you. The issues that should be paid attention to when promoting live broadcast marketing products are as follows:1

Dispel Liang's concerns and enhance trust; Combine the product with your own experience or personal feelings, and share the experience and effect, so that it is convincing. At the same time, it creates the use and purchase needs of the product for the user, and inspires the user's desire to buy. 2.

Give the first anchor point to give the user the illusion of taking advantage; Just like when we buy a product offline, the recommended retail price is 29 yuan on the product label, but the actual price is 19 yuan, and the "29 yuan" here is the anchor point of the liquid residue beat, which is the famous anchor effect. <>

1. In a sense, live streaming marketing is an event marketing in the current context. In addition to its own advertising effect, the news effect of live content is often more obvious and more explosive. An event or a topic can be spread and noticed more easily.

2. It can reflect the accuracy of the user group. In the **live broadcast**, users need to enter the **page at a specific time, but this is actually contrary to the "anytime, anywhere" advocated by the Internet. However, this limitation of broadcast time can also really identify and capture this group of loyal and precise target groups.

3. It can realize real-time interaction with the user code cluster. Compared with traditional TV,One of the major advantages of the Internet** is that it can meet the more diverse needs of users。 is not only a one-way **, but also can send a barrage to complain together, directly offer flowers and reward whoever you like, and even use the power of public opinion to change the course of the show.

The authenticity and three-dimensionality of this interaction can only be fully demonstrated during the live broadcast.

Live marketing is a very good industry, as long as you find the right products and after-sales, then live broadcast marketing can bring great profits to merchants, of course, this is very demanding for live broadcast personnel, and you need to have high popularity.

A live streaming marketing company is usually a business that specializes in live streaming marketing, and its main business is to help customers formulate live streaming marketing strategies, select suitable live streaming platforms and anchors, plan live broadcast content, monitor live broadcast effects, etc. Live streaming marketing companies usually have a professional team and technology that are able to provide a full range of solutions and services in the field of live streaming marketing.

The live broadcast marketing department refers to a department within the company, whose main responsibility is to be responsible for the live broadcast marketing of the enterprise. The live broadcast marketing department is usually sent by the company's internal marketing team or the new ** team to be responsible, and its work includes: formulating live broadcast marketing plans, selecting suitable live broadcast platforms and anchors, planning live broadcast content, monitoring live broadcast effects, etc.

It can be seen that there are certain differences between the live broadcast marketing company and the live broadcast marketing department in terms of nature, responsibilities and scope of services. Live streaming marketing companies are more professional and comprehensive, and can provide more comprehensive solutions and services; The live broadcast marketing department is more focused on the live broadcast marketing work within the enterprise, which is closer to the actual situation of the enterprise.

Pros of Live Webcast Marketing:

1.Real-time interaction and fan accumulation: Webcasts can achieve real-time interaction, and viewers can interact with the anchor through barrage, gifts, etc., and establish a closer social relationship.

At the same time, anchors can also accumulate fan base and increase brand awareness through live webcasting.

2.Low cost and high return: Compared with traditional advertising, the cost of online live broadcast marketing is lower, but it can obtain a higher rate and conversion rate.

In addition, in the process of promoting products or services, anchors can also use the paid features of the live streaming platform to obtain additional income.

3.Create a brand image: Through webcasting, companies can showcase the characteristics and strengths of their team, products, and services, creating a unique brand image and culture in the minds of their audiences.

Cons of Webcast Marketing:

1.High technical requirements: Webcast requires a certain level of technology, such as shooting equipment, network environment, etc., and it may be difficult for people who are not good at technology.

2.The quality of live broadcast content is difficult to control: live broadcast is real-time, and post-editing cannot be carried out like production, and the quality and effect of the content are required to be high, otherwise it may affect the brand image and reputation.

3.Fierce competition: The online live broadcast market is fiercely competitive, and many enterprises and individuals are involved in it, so how to create unique and attractive live broadcast content and expand their audience is a problem that needs to be fully considered.

In short, online live streaming marketing has many advantages and challenges, and enterprises need to choose the right live broadcast platform and strategy according to their actual situation and target audience to achieve good promotion results.

The root of the whole thing is that it can bring lead inquiries, which is what we call inquiries.

If it can be done, it will be even better.

If the new ** marketing can't solve this problem, the guardian Yuan Kun believes that the company will not be tempted.

Reading guide] live broadcast marketing is an important innovation in the form of marketing,It is also a plate that can reflect the characteristics of the Internet。 For advertisers, live streaming marketing has a huge advantage. However, because the threshold for live broadcast is very low now, it has also caused many misunderstandings.

So, what are the misunderstandings of live streaming marketing? Let's find out today!

1.Improper selection of platforms, streamers, and content for live streaming.

The nature of the live broadcast platform is completely linked to the attributes of the anchor and the consumer market. The main focus of game live broadcast platforms such as Douyu and Huya must be games, and it is unlikely that there will be anchors who will tell you professional content in finance. Similarly, most of the anchors on the Mad Cow live broadcast platform are financial celebrities, and these "bulls" in the financial industry are unlikely to play games live for the audience.

Since the live broadcast platform itself has a certain "brand effect", after vertical segmentation, the live broadcast content of each anchor is also significantly differentiated. When an enterprise chooses a live broadcast platform, it must conform to the relevant brand image of the enterprise, not only the live broadcast platform, but also the anchor and the brand. The anchor and live broadcast content do not correspond to the corporate brand image, and even if the right live broadcast platform is chosen, it will only cause disgust from the audience.

2.The priority of the live broadcast is not clear.

At present, there are two main purposes for enterprises to use live broadcasting:

Use live broadcast to achieve the purpose of "sales", that is, to sell the company's products.

The final effect of live broadcast marketing activities with different purposes as the core will also be different, and corporate car friends must be clear about the purpose of live broadcast when carrying out live broadcast marketing activities. Many companies want to use live streaming to achieve the purpose of "communication" and "sales" at the same time, but these two purposes must be separated from the main and secondary.

3.The product does not match the live audience.

Not all brands can take advantage of live streaming marketing in the current situation. The audience of live streaming is mainly young people, and the consumption level of this young group is limited, when using live streaming for marketing, companies must consider whether the brand meets the appetite of young people.

What are the misunderstandings about live streaming marketing, I will share it with you here. If you have a keen interest in internet marketing, we hope this article can help you. If you still want to know more about copywriting optimization, advertising and marketing copywriting methods and materials, you can click on other articles on this site to learn.