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Now selling products through WeChat has become an unstoppable trend, which is the so-called micro-business. Friends who are not micro-businesses complain that as soon as they open the circle of friends, they are full of advertisements, and they have no interest in watching it at all.
Method steps.
In the eyes of many micro-business practitioners, only by constantly adding people every day and constantly posting advertisements in the circle of friends can they be seen by others, and then there is the possibility of a deal. But they ignore the most important point, which is that advertising is what people hate the most!
As we all know, when we are watching TV commercials, we all change the channel directly. So if when we open the circle of friends, we find that it is all your swiping and advertising, imagine what will happen to you?
It must be annoying, right? If every time you open the circle of friends, you find that it is an advertisement sent by the same person, except for the advertisement or the advertisement, then the next thing is to block or block.
Someone once asked me: If you don't swipe the screen, no one will know that you are selling products, right?
Mine is: Wrong! It's not that I don't advertise, but I rarely do, up to twice a day. It is usually sent once a day. My circle of friends posts up to six times a day, and under normal circumstances, there are about three. And mine.
The circle of friends is a collection of life, funny, hot news, product advertising in one. Rather than a single pure advertising message. I spend the rest of my time communicating with my friends and building relationships. Know everything about each other. so that it can be advanced later.
Close deals faster when you sell. Even if I didn't buy my product, I had an extra friend, who knew he wouldn't introduce his friend to buy my product in the future?
Also, every time I post funny** and news hotspots, there are a lot of people who come to comment, which proves that others are paying attention to me. When I post product advertisements again, people also see it.
In order to let friends know the products he sells, other micro-businesses send ten or more product advertisements a day, which attracts disgust from others and leads to blocking and blocking, and I also send an advertisement to let others know the products I sell.
products, and the results obtained by the two are completely different. Other micro-businesses may not have a single person who likes the circle of friends posted in a day, but the circle of friends I posted only three or four a day, but each one has someone commenting.
When your circle of friends can get a lot of people to pay attention to and comment, please ask when you post product advertisements. Does that mean that many people will be able to see it? When your product can be seen by more people.
The number of friends of micro-business is generally more than 2,000 people, and many micro-business practitioners choose to swipe the screen. is because they have ignored a very important thing, that is, most of the non-micro-business practitioners have a circle of friends.
Less than 500 people. Have you ever thought about it when you swipe the screen?
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I don't know, do you know?
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3. The approved WeChat will be "configured" in the background of the micro-punching and wide booking system. Enter the background of the micro-booking system, select "Settings" and then click "*** configuration", select "automatic configuration" to enter the WeChat *** login and password, click on the judgment and click on the configuration immediately, that is, complete the docking of the micro-booking system and the WeChat public platform, and talk about the follow-up of the new stores and products in the background of the micro-booking system will be displayed in WeChat.
4. Create a new store in the background of the micro-booking system. Click New Store in the "Store Center - Store Management" in the background, fill in the store information, upload the store logo, and save it to complete the new store.
5. Create a new product in the background of the micro-ordering system. Log in to the background and find "Store Center - Product Management", click New Product, fill in the product information, and upload the product**, save to complete the new product.
When creating a new product or store, upload ** as much as possible less than 1m
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will be the first person to do the rest of the people, only Tan will make money, referring to the destruction of Tong.
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Most WeChat operators have gone through such a stage: recommending their own operations to relatives and friends, inviting their attention, and mobilizing them to recommend to more friends, commonly known as "face brushing". You can also use WeChat accounts to go to WeChat groups, QQ groups, etc., where the target group is concentrated, interact with users, add more accurate friends, and then slowly convert these WeChat friends into *** users, which is also a good way.
For most start-up WeChat ***, word-of-mouth is very important. If you can get a few influencers in this field, the effect will be very good. If the method is correct and the form is natural enough, it will naturally be of great benefit to let the group leader help you speak, help you spread, and make him the first batch of model users.
The end result is that these products are instantly elevated, and even a small number of loyal original users have been acquired.
Now the main product of many companies may be ** or APP, and the new ** is just used as an auxiliary propaganda export. Therefore, the new ** partner should remember that you are not fighting alone, first think about what internal resources you can use, and the user group of the product and the user group of the product are highly matched.
Assuming that you can guarantee that you can have stable and good content, then you must find a way to maximize the benefits of the content, so send your content to more target users. The first batch of users of many WeChat *** came from WeChat groups, and the way they used was to consistently push high-quality articles. In the case of the continuous decrease in the opening rate of Pengxiaozhi, the QQ group and WeChat group promotion in the user cluster have always been a more stable way to promote.
It should be noted that do not throw the article directly into the group, if you drop the article in the group, be sure to attach a comment. Because many groups nowadays are like an advertising group, so in order to distinguish it from an advertising post, be sure to attach your own opinion or a refinement of the content of the article, and interact with friends in the group at the same time. Of course, if you can arrange a "water army" in the group to support the scene, the effect will be better.
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The potential of a personal account cannot be ignored. The gameplay of the circle of friends is not only to sell goods, but also to play the circle of friends, and the circle of friends is not only for individuals, but also for enterprises to make personal accounts, circle of friends. For products with a high customer unit price, for products that need to be trusted, and for products with a high return rate, in fact, you can make a personal account.
Many times, the influence of the circle of friends is greater than ***. For enterprises that have just started to do WeChat, Songru's complex data reports are of little significance. Pay attention to the interaction and the number of fans, the number of fans in the early stage is more important, and the cost performance of the event without fans is too low!
Find a way to convert old customers into WeChat friends, and transform them into followers. How to break the number of people limit. There is a simple way, increase each account to about 4,000 people, and then open a second account, copy the avatar and nickname, and then synchronize the content of the circle of friends.
This allows for the formation of a matrix. Every time you send a chat to the circle of friends, you can synchronize multiple accounts together.
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A person is always looking up to and envy the happiness of others, but he finds himself being looked up to and envied by others.
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Circle of friends sharing can reflect professional value, life value and social value, let's take a look at how to show your social value.
Some people immediately thought that they could share what high-quality connections they knew, such as Brother Long, or the CEO of which company, or even which celebrity V.
There is nothing wrong with sharing occasionally, but if you share frequently, it will also cause disgust from others.
So how do we show our pretensions?
There are two scenarios that need to be divided here:1Own team 2I don't have a team, I belong to a group of part-time workers.
a.Own team.
For partners who regret starting their own business or have their own team to do a side hustle, there are two options:
Share team member stories.
Remember the Hero's Journey model we typed in a previous lesson?
As long as we share the growth stories of our team members according to the model of the hero's journey, we can show the style of our own team.
At the same time, it also reflects the relationship between myself and these members, because only with full understanding can these stories be written.
Share team relationships.
In addition to sharing team members, we can also share the communication patterns and ways of getting along with team members on a regular basis.
For example, I actually like to watch talk show variety shows such as "Talk Show Conference" and "Tucao Conference".
Therefore, I also like the kind of open, inclusive, self-deprecating, and complaining corporate culture in a company like Xiaoguo Culture.
In your own team, you will interact with team members from time to time in the way of throwing jokes to achieve the purpose of enlivening the team atmosphere.
I will often share this kind of communication, so that everyone can feel the relaxed atmosphere of our tracers.
In addition, I often invite my own friends to share with team members, or interact with interesting team building games.
First open and log in to WeChat, then click on the lower right corner of the main page and click on me, then select the circle of friends and click on the avatar, select the circle of friends you want to delete after entering, and finally click on the icon with three dots in the upper right corner and select delete.
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Block Moments.
Of course, he is not a friend, because if he is a friend, he will not block you, he will always pay attention to you. >>>More
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