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This is where we need to learn to analyze our competitors' sites.
1.External link analysis.
Use the webmaster tool to query people's external links, not simply look at the quantity, but go to the site to see the quality of other people's links.
2.Optimization of inner pages.
4.**How to write the content.
5.URL structure.
Analyze more of the ranking of the best, and then analyze some of your own, carefully compare what kind of differences they have, summarize some "experience" and try it on your own, and one more thing to remember, that is, you must be careful, details determine success or failure, this sentence is used in SEO, not too much at all.
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In fact, SEO is not only the optimization of keywords, but mainly through various skills, to conform to the search rules of search engines, search principles, just like falling in love, you find out its temper, otherwise or do a lot of useless work. Keywords are essential, but how you use them is key.
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Cause. 1. Caused by artificial optimization operation behavior.
1) Whether there have been changes to ** recently, generally around four weeks. ** Column and topic page title title. If you have these operations, there will be a drop in the ranking, so if you want to get the ranking back, you need to modify it back immediately.
2) Revision of the page. Generally, the content page we do has an inclusion score, and if the content page is a dead link after the revision, the inclusion score will be affected, resulting in a decline in the ranking.
3) Optimize the content of the article. If you want to modify the content, it is recommended to modify it little by little in stages, don't modify too much at one time, and try not to modify the included pages, and the search engine will re-crawl and calculate after modification.
4) Modified the URL of ** or the URL of a certain column.
5) Unreasonable optimization. Generally, when the homepage is punished, it may be caused by cheating, optimization and unreasonable credit decline, and if the inner page is punished, it may be a problem with the quality of the content.
Cause. 2. Consider whether you have been hacked.
1)**After being invaded,**Ranking will also drop,**Hanging horses,Hanging black links、Hanging redundant pages,We can use tools to check it、After cleaning up the horse files in the space,You need to submit the dead link,Submit the dead link URL rules in the webmaster tool to deal with it,The ranking can be restored soon after processing。 Check whether it is a horse to be trojaned, you can observe the change of the number of indexes, external links, and traffic 3 numbers that are not hidden labels, under normal circumstances, the index volume is slowly rising, and other situations are abnormal, especially the situation that the surge is the situation of being hung by people. If the indexing volume drops, it may be because the server is unstable and the robots are rejecting the page.
If it's a slow decline, it's likely to be a content quality issue.
2) To check whether the domain name is pan-resolved, we can use site:to query the top-level domain name to see if there will be many second-level domain names.
Cause. 3. Whether the server is stable.
If the server access speed is too slow or unstable, it will also lead to a decrease in the ranking. You can use the webmaster tool to grab the diagnostic tool to query it.
Cause. Fourth, whether the algorithm is updated.
Algorithm updates cause rankings to drop, and the algorithm is not aligned with a certain direction when optimizing.
You can make a comparison with the search engine, and the same search engine is used to view it, if it is a common phenomenon, it is the algorithm change of the search engine to this industry. If the rankings of different search engines are lowered, it is usually a problem with the server or program.
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The purpose of doing SEO is to rank for keywords, and it's normal to not rank at first. Generally, if you take a **, you must first analyze whether it is an old station or a new station. It's a different way to deal with it.
Old station: The reason why the old station does not rank is more complicated, whether the domain name has been downgraded before, whether the server has been hacked, etc., if not, this kind of situation will also occur in the long-term non-annual ruler update.
New site: whether the sandbox period has passed, whether it has done a good job of basic optimization, such as URL normalization, internal links, etc. If it's done, just keep it up. Generally, it is effective within three months of difficulty.
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At the same time, you still need to pay attention to the launch of the bear's paw and give it online rights, such as:
2. Ranking monitoring of the fixed period.
3. Basic configuration.
4. Build a long-tail matrix.
For long-tail content, you don't need to provide backlink support on an ongoing basis.
5. Abandon cheating.
This does get a certain effect in the short term, but you need to face algorithm adjustments, as well as the persistence of brush clicks, if you stop or are recognized, then it often outweighs the losses, so try not to use this kind of cheating keyword SEO ranking method.
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Choosing keywords is crucial.
First of all, search engine rankings are critically related to the quality of site names and content. The quality of construction and the quality of content writing are always the top priorities and basic work of SEO optimization, and it can be said that without these two jobs, there will be no way out in the optimization of SEO. As everyone knows, in the whole process of some **SEO optimization in the past, these two works were therefore ignored by some seoers, and some other ways were applied at the end of the year to just pursue some straightforward optimization rankings, and the actual effect related to nature is not easy to be good, even if sometimes there are rankings, there are often unstable situations.
Secondly, the level of competition in the market for the selected keywords can also jeopardize the ranking of the keywords. The level of market competition for keywords is very different, and some manufacturing industries are highly competitive, and there are more people doing related SEO optimization work, so it will be slower to improve later. On the other hand, if the level of competition in the keyword market is not very large, it will be easier to catch up after that, and it may still take about 1 year to be able to have a stable and high ranking.
Therefore, in the relevant proposals of some search engines, it is proposed to avoid popular words as much as possible when selecting keywords, which is to assist a large number of creators to develop their own theme styles and keywords. For manufacturing industries or corporate websites that can't change keywords, there should still be effective predictions.
SEO optimization is an indispensable criterion.
Then, the relevant standards of search engines will be changed to harm the ranking position of the keyword. Search engines are always developing trends and improving the technical nature and standards of search engines, so for SEO development technology, they are also changing according to the relevant standards of search engines. Therefore, at the time of the standard pronunciation change, there will be a short-term keyword ranking change.
Third, the change of the keyword itself will also jeopardize the ranking change of the keyword. In the whole process of operation, there will be some technical redo. At this time, if the rework involved is large, it will lead to a short-term instability in search engine rankings.
Many factors contribute to the instability of the rankings.
The above is to say what aspects of SEO keyword ranking are related to SEO optimization, and I hope that this interpretation can further assist you in your optimization work. Perhaps, there are also different elements from the first keyword optimization, such as external links, customer browsing status, which will be measured in the hazard factors. But to sum up, the goal is to show customers a good preview feeling.
I also look forward to the establishment of **SEO optimization at that time, it should be careful and careful, and it should be implemented better than anything.
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Content is king", search engines like high-quality content, and high-quality articles will be easy to be included by search engines, and it is also easier to attract users to browse. Therefore, the optimization of content is an indispensable work content to attract spiders to crawl;
Second, the appropriate number of external links:
Why is it the "right" number of backlinks? If you want to improve the ** ranking, isn't it true that the more backlinks there are, the greater the chance to attract spiders' swift crawling? A high-quality external link is worth more than 100 spam external links, and too many spam external links are likely to be judged by search engines to cheat and affect the ranking of **;
A reasonable layout is more conducive to the crawling of spiders, and a poor structural layout is easy to be considered garbage by spiders and thus affect the ranking;
5. Continuous Updates**:
Pure hand hit thank you!
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