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It's hard to get the latest events, and there may be different events in different regions, but relatively speaking, there are a little more events in Shanghai.
SAIC Roewe currently has two models, the 750 and the 550. The most ** is of course 550. At this Shanghai Auto Show, SAIC Motor exhibited its concept cars N1 and MG6, and the mass production of the N1 is estimated to be next year, and as for the MG6, it may be seen by consumers earlier than the N1.
There are too many brand competitors, and all cars in the price range of 120,000-250,000 yuan, including Japanese, German, and American cars, can be regarded as opponents.
For the 550, the main rivals are Honda's Lust, Fengfan, Volkswagen Sutar, Focus, Cruz, etc.
For the 750, the main opponents are the Camry, Accord, Magotan and other B-class models.
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Let's first understand the Roewe brand, which is the technology and related of SAIC Motor's purchase of the British MG Rover company.
Designed, the Roewe 750 is the Rover 75 to change the appearance, and the Roewe 550 is the Rover 5 series that has not been developed.
On the basis of mature models, the Chinese themselves developed them twice.
Rover's own technical level is actually very low, and it was also acquired by SAIC and NAIC because of serious losses, so even pure British technology is very poor, not to mention the secondary development of SAIC.
From a practical point of view, I also took a closer look at the Roewe 550 car, and a friend asked me to show it, so I went to the 4S shop of Roewe, and after a test drive, I felt that the chassis was loose, the control was terrible, and the engine valves sounded.
And with noise. I went to the maintenance room and chatted with the owner and found that there were many faults in the electronic equipment.
A sales friend said that after the year, where did they get 10 sets of 550, which were once sold out and out of stock.
I was trying to enter the point, but three months later, there were 7 renovations, which made them miserable, and they were directly located in the garbage.
In short, I don't think you should consider this car, in my opinion, there is no merit at all.
And Roewe invited too many trusts to know that it was coming.
Not only misleading consumers, but also exported into dirty, too unqualified.
See the same problem online every day.
Do you want to increase the popularity of the car, or do you want to fool people?
Obviously it's a domestic car that can't be in garbage anymore.
What kind of money can you ask for, and you can get the car done with peace of mind.
Strongly despise the behavior of deceiving consumers, everyone keep their eyes open.
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Well, it's like that's talking upstairs, and it's like a to, I'll just look at it, and float by, Why do you have the same answer to every question?
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However, if in China's view, the differentiation of independent brands is a bit differentiated, and the first camp is millions or close to millions, Jixiang, Beijing Chang'an, and the Great Wall. The second camp is SAIC Roewe, Trumpchi Automobile, Chery Automobile, and BYD Automobile. The third camp is the well-known brands with more than 100,000 or 200,000 operating scales such as Southeast, Dongfeng Fengguang and Zotye Automobile.
The fourth camp is Junma, Bisu, and Phantom Speed. But if calculated in terms of profits, there are very few automobile companies in China that can make money, Jixiang, the Great Wall, and Guangzhou Toyota's own brands are making some money, and Roewe Automobile has been losing money for 12 years, and it has only begun to earn a little in recent years.
According to the brand positioning, the market positioning of Trumpchi Automobile, SAIC Motor's Roewe Automobile, and Qoros is indeed a little higher than that of its own brands. But it is not too high, it is the same car, it is very likely to sell for 50,000 more for the BMW label, 20,000 more for the Volkswagen standard, and 3,000 more for the Roewe car label. This is related to the psychological state of customer expectations, that is, the highest equity premium of the well-known brand of Roewe Automobile is the lowest value of the popular joint venture, note, I am talking about the popular joint venture, such as Toyota Motor, Guangzhou Honda, Beautiful, if it is Suzuki Motorcycle, make a fortune, the well-known brand of Roewe Automobile is stronger than them.
Brand building must be a long-term process, and even wait for more than ten years. Just like our ancestors, they will feel that no matter what brand of car they have, they can't do it, but the post-90s generation can already accept their own brand cars. The post-00s are likely to want to buy their own brand cars above 200,000.
The design scheme of the Roewe car is very good, the recognition is very high, and the large tablet of Alibaba, which is decorated with the interior of the car, is still very eye-catching, and in the restricted big city of Tianjin, there is also a first-class policy transmission that is also fast, <>
Promoted in the runway of new energy technology, occupy a place of rotten potatoes, for the recognition of the unrecognized, this is the department store to welcome hundreds of customers, but recently the road of the Roewe car does see a lot, the car of the Roewe car on the road is still very eye-catching, for the appearance of the customer is still very attractive. Sales volume is also a manifestation of the level of recognition on the other side. The recognition is still quite strong.
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But if calculated in terms of profit, there are not many domestic car companies that can make money, Geely, Great Wall, and GAC's own brands have made some money, and Roewe has lost money for 12 consecutive years, and has only begun to earn a little in recent years. If you look at the brand positioning, the positioning of GAC Trumpchi Shirt, SAIC's Roewe, and Qoros is indeed a little higher in its own brands. But it's not too high, it's the same car, the BMW logo may be sold for 50,000 more, the mass logo for 20,000 more, and the Roewe logo for 3,000 more.
This is related to the consumer's brother expectation psychology, that is, the highest point of the Roewe brand premium is the lowest point of the mainstream joint venture brand, pay attention, I am talking about the mainstream joint venture brand, like Toyota, Honda, Peugeot, if it is Suzuki, Dafa this envy to do some, the Roewe brand is stronger than them.
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Yes. Because this brand is a brand of China's closed cracked domestic production, its performance strength is not weak, and compared with other joint venture car brands, it is also very prominent in Anyuan nuclear full driving.
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Yes. Because SAIC Roewe Automobile is very cost-effective, and has a lot of black technology, it is deeply loved by consumers, so it has been recognized by consumers.
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It can be regarded as a kind, because Volkswagen developed the overall technology of the British Rover car after buying it, and the same is true of MG cars in Nanjing.
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I can tell you very responsibly that Roewe is a domestic brand.
Both cars are certainly of British origin.
A car of authentic British origin, it is recommended that you buy it in the UK.
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Hello, I am Roewe MG official car buying consultant. Roewe is currently produced and managed by SAIC Motor Company, and has a good performance in sales and market reputation, and the quality is passable and trustworthy. You can click here to consult or book a test drive for Roewe cars.
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1 All SAIC Roewe, first of all, the appearance, although it looks good in advertising and publicity, but it really doesn't feel good in reality, especially the blue one is very similar to Gelan.
In terms of 100-meter speed, the Roewe 750 is significantly better than the LaCrosse, and the Roewe is equipped with a 24-valve high-performance KV6 engine, with a maximum speed of 220km h; Roewe, which has an L-shaped swing arm front independent suspension and a Z-shaped longitudinal swing arm rear independent suspension, is also better than LaCrosse in filtering bumps and cornering stability; The five-speed automatic transmission lays the foundation for a comfortable ride on the Roewe 750.
LaCrosse's unique RES (Remote Engine Start) remote control engine start system can start the engine with the remote control key 50 meters away from the car, and automatically adjust the temperature in the car according to the preset air conditioner; In terms of fuel consumption, LaCrosse also performs very prominently, with a fuel consumption of 90 kilometers per hour and 100 kilometers at a constant speed only, under mixed working conditions.
The interior of the Roewe reflects the British style, but the watch is a bit of a snake to add, and it feels like it is better to be shoddy than simply not there.
To sum up, I won't regret choosing Roewe, but the price is expensive. And the new cars that have not been practiced are always reassuring without camry and LaCrosse.
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[SAIC Roewe 750 parameters].
Maximum power: 135 6500 kW rpm Weight: 1600 kg Displacement: 2497 cc Length: 4865mm Maximum speed: km h Wheelbase: 2849 mm
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Not good, has Rover had a good car in recent years? No.
When Rover was still made in the UK, the quality has been bad, there are many small problems, and the quality will definitely not be good when it comes to domestic production. And the prototype Rover75 came out in 98, even when the Rover75 was first launched 8 years ago, it was not an advanced model, and now it can only be regarded as an antique. Want to compete with Mazda6 and Accord?
No way. Sales? I'm afraid it won't be more than 5 figures in total.
There are many good choices for 200,000 that **, and there is no reason to choose rover
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Several cars of SAIC Roewe Group have been fully affirmed by users, especially the Roewe IMAX8, which has also become the overall champion of the satisfaction rate ranking and answer list under the MPV segment industry, becoming a real king, which also proves that the overall strength of SAIC Roewe is particularly strong, enough to match the joint venture car. The Roewe iMAX8 is very eye-catching in terms of design, its interior space is very large, and the comfort is very high, creating a high-quality driving experience for users. And the Roewe iMAX8 is not only very eye-catching in appearance, but also very sufficient in driving force, <>
Moreover, it uses a variety of equipment such as the interactive voice control system of the whole cabin and the Skyeye system, which can meet the various needs of users for MPV and add a high-quality experience for the whole family to travel. In addition to being recognized by customers in the MPV sales market, SAIC Roewe has also won wide recognition from users in the SUV sales market. Among them, the newly upgraded Roewe RX5 MAX ranks in the top 5 of the junior large and medium-sized SUV rankings with a test score of 809.
Although the newly upgraded Roewe RX5 MAX is an intelligent gasoline car, it uses a very professional Roselle intelligent cockpit system software, which can create a particularly good intelligent driving experience for users.
SAIC Roewe has been maintaining the line of independent innovation, and constantly carry out iterative updates, that is also SAIC Roewe can release several high-quality car series, the current conclusion of the customer satisfaction rate of China's automobile manufacturing industry also shows that SAIC Roewe made those diligence are all reasonable, and firmly believe that in the future SAIC Roewe can also develop better and better. The appearance design of Roewe IMAX8 is sufficient and eye-catching, and it can be said that it has been praised by many users as soon as it is put on sale, and its driving force is very sufficient, and the driving experience is also very comfortable, which meets the needs of users for all the market wide concessions for high-quality MPV transportation.
In addition, intelligent equipment such as the SKYEYE eye system, the interactive voice control system of the whole cabin, and the one-button intelligent anti-pinch electric mobile door produce an extraordinary experience for users with comprehensive evolution. The Roewe iMAX8 also requires itself with five-star testing standards, and then creates the testing standards in the MPV series. It has become an MPV with better test scores in the crash test of the China Insurance Research Institute in previous years, which further proves the stability of its products.
SAIC Roewe can often occupy the market quickly, not only to ensure high-quality car series, but more importantly, high-quality service. SAIC Roewe has an excellent production system and a strict quality assurance system, so that SAIC Roewe can accept the tempering of the sales market again and again. According to statistics, SAIC Roewe has won the championship of China's well-known brand stability for five consecutive years, and it has been recognized by more and more users with its high-quality products and high-quality driving and riding experience.
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1.The Roewe iMAX8 is very eye-catching in design, with a large interior space and a moderately high level of comfort and simplicity, creating a high-quality driving experience for users. This is where the high-quality experience for the whole family comes in.
2.SAIC Roewe has also been widely recognized in the SUV market by users who have not read it. Among them, the all-new Roewe RX5 MAX ranks in the top 5 of the list of medium, medium and large SUVs with a score of 809 points.
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SAIC Roewe's sedan maintains a consistent high cost performance, suitable for daily commuting or blind code is a daily drive; SAIC Roewe's electric car is an advantage that has been highlighted in the past two years, and the electric god saves money and is convenient to travel.
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Roewe iMAX8, Roewe RX5 Max, Roewe line with i5. Roewe RX5 Plus, the sales volume of these cars are relatively good, and the performance is also very bright.
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It belongs to SAIC's own brand models;
The initial ** is an independent brand independently developed on the basis of SAIC's acquisition of Rover Automobile in the United Kingdom, and a separate Chinese trade name.
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Rover disappeared on the day Roewe was born, Roewe was acquired by SAIC after Rover, whether it belongs to a famous brand is difficult to say, generally not so, only to say that he is an independent brand.
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SAIC Roewe is not a joint venture car.
Roewe is a domestic car, Roewe is a car brand under SAIC Motor Group Co., Ltd., launched in October 2006.
On October 12, 2006, SAIC Motor (Group) Co., Ltd. (hereinafter referred to as "SAIC Motor Co., Ltd.") officially announced that its own brand was named "Roewe", which means "innovation and prestige". The Roewe brand has developed rapidly in four years, and its products have covered the mid-level car and mid-to-high-end car market, and "technology" has become the brand label of Roewe Automobile. The brand slogan of Roewe is "Taste Science and Technology Know You Know Action".
Roewe car positioning
"Roewe" products will be positioned in different levels of market segments in the high-end models, its target customers are knowledgeable, accomplished, successful career development, the courage to innovate and break through, positive, the pursuit of taste of consumers.
At the same time, SAIC Motor also strives to deliver a product and service experience of "taste, technology and realization" to consumers with Roewe 750, Roewe 550, Roewe 350 and other follow-up products.
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