How to write a clothing promotion advertorial What is a marketing advertorial

Advertorials are generally published on some large ** The effect will be better, such as Sina, Tencent, People's Daily Online, Phoenix Network and other mainstream networks**, which is easy to have a good inclusion. You can go to learn about the public relations consultants in the snow area, they have a wide range of network resources, and the press release is also discounted, our company has been cooperating with them from 16 years to the present, so it is clearer.

The reason why human beings have various needs is that there are too many problems in life that produce dissatisfaction, too many desires are not satisfied, and there is a desire to solve problems, satisfy desires, and eliminate the gap between reality and ideals, and then there will be needs.

We make a product, service, function, etc. to solve problems and meet needs. And these superficial needs are constantly digging deeper, and we can always return to Maslow's needs theory and the seven deadly sins.

2. Comparison with other brands.

Users buy a product, nothing more than to solve a problem in life, or in order to achieve a more ideal state than now, and people are inert and unwilling to change, at this time, the promotion of advertorials needs to spend time, grasp the consumer's pursuit of psychology and loss of psychology, find the difference, and give solutions.

Of course, the core of this comparison method is that you must talk about a thing that has a particularly clear standard in the user's mind, if you introduce a standard that is not understood by most users, you will only add a standard to the standard, which will confuse the user.

3. Highlight and highlight your own products.

Arousing customers' desire to buy is the selling point of the product to attract customers, and this selling point is the product advantage. Customers will only have the desire to buy when they see the advantages of this product over other similar products.

The most prominent highlight of the product is whether it can bring the benefits that customers expect, or play a certain role in helping customers solve problems. Therefore, strengthening the characteristics of your own products is the part that a good advertorial should emphasize.

Any marketing article, first of all, must start from paying attention to your users, pay attention to your users, create value for them, and then strive for their recognition, otherwise, even if your advertorial momentum is fierce, no one will buy it, because this has deviated from the essence of the advertorial.

The best advertorial is not that the reader is disappointed after reading it and finds that it is an advertorial, which disappoints the reader, indicating that the effect of the advertorial is counterproductive, not only can not bring traffic, external links, but also may make the reader sick to the stomach, or even disdain, which will damage the brand image.

Before talking about advertorial writing skills, we must first talk about the basic requirements of advertorial writers.

Because only with these basic requirements can you write an excellent advertorial. To be a good advertorial writer, you need to have the following basic requirements:

1. Optimistic and positive attitude towards life. Only by maintaining an optimistic and positive attitude towards life can we withstand pressure and face difficulties bravely. Only by maintaining an optimistic and positive attitude towards life can we love life, take the initiative to think, and actively practice.

2. A strong sense of studiousness. Writing a good advertorial requires the writer of the advertorial to have profound knowledge and comprehensive cultural accomplishment, and to be able to widely solicit and quote, touch on the analogy, and flow of literary ideas. A news advertorial writer must always have a sense of knowledge crisis and always remind himself to study hard.

3. Rigorous logic and innovative thinking. Chinese articles have always paid attention to structure, and a good structure can create a good advertorial, which requires the writer of the advertorial to have strict logic. But it is not enough to be logical, a really good advertorial writer must also have innovative thinking and rich imagination.

They can't stick to the old mold, they have to dare to write their own style.

4 Keen insight. Many things are trivial in the eyes of ordinary people, but for advertorial hype, they must be big things. As long as you make things big and end up justifying yourself, you can achieve the best results.

This requires advertorial writers to have keen insight. They must have the news sense of a hunting dog, always pay attention to current news hotspots, and always find news points that are beneficial to the company.

5 Excellent PR skills. After an excellent advertorial is written, how to make it published in the best layout and achieve the best news effect? This requires excellent public relations skills from advertorial writers or news planners.

He must be able to handle all kinds of relationships well and make full use of network resources.

6. Solid writing skills and extraordinary ability to control. There is an old Chinese saying: It is difficult for a good woman to cook without rice.

In the end, in order to write a good advertorial, you must also have a solid writing foundation and extraordinary ability to control. I take it as the last requirement that advertorial writers must have, not because it is not the most important, but because as long as we have an optimistic and positive attitude towards life and a strong sense of learning, we can continue to learn, summarize, and constantly improve our ability in this area.

845480066, you can't write a good article without a certain knowledge base in advertorial writing, I asked him to write it, and the front one is to deduct Wei.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

Advertorial writing is simply to bring an article into the advertisement of a brand or product, but no one in our company will write this thing, after all, we are mainly doing offline, and there is no writing, so it is written by Jin Suitui, anyway, it is written in a few days, and the speed is also fast.

Writing still needs to be literate, otherwise it is not good to write, our company has to write some content almost every month, just like a speech, or update the ** required advertorial, but the content written by their employees looks tired, and now it is written in Jinsui, and it can also be modified, etc., convenient.

Summary. 1.It's really a pleasure to answer your questions. If I have to be good. Please give it a thumbs up. If I don't get well, please bear with me.

2.I sincerely wish you good health, all the best, happiness such as the East China Sea, longevity than Nanshan, career success, and academic progress.

3.It is really my honor to meet you in the vast sea of people, and I hope to meet again in the future.

Can anyone help me write an advertorial promoting a clothing store.

Dear handsome guys and beauties, hello, I am really fortunate to meet you in the vast sea of people. Your question is rising, I have received it. We are now trying to find an answer for you, so please wait a moment.

I hope you can get better and better every day, smile every day, and make a lot of money every month. Please wait a while, and when you find the answer, you will get back to you immediately. 

1.It's really a pleasure to answer your questions. If I'm a good one.

Please give it a thumbs up. If my brother is not good at potatoes, please bear with me. 2.

I sincerely wish you good health, all the best, happiness such as the East China Sea, longevity than Nanshan, career success, and academic progress. 3.It is really my honor to meet you in the vast sea of people, and I hope to meet again in the future.

1. The title is accurate and attractive. Only an attractive title can make people interested in reading. Professionally speaking, the three elements of accuracy, impact, and usefulness must be possessed!

Who is the content of the advertorial written for, why should you read it, and what help can it bring? 2. The logic of the article is clear. We know that any advertorial marketing has a strong purpose, which is to make readers accept something or recognize a certain point of view, and bring readers into the logic of the creator's own writing.

Therefore, the content of the article needs to be clear and distinct. Clearly know what content and how much content to put in that paragraph, clearly know the point of view that should be expressed in each paragraph, and what the connection between paragraphs is. 3. The text should be fluent.

Advertorials are articles. A good article, without exception, the text is like flowing water in one go. Just think about the core you want to write about, and then keep writing.

Of course, there is no other way to do this than to practice writing constantly. 4. The point of view of the article should be clear. Yiren Network believes that the content of advertorial marketing must tell a good point of view, which must be closely related to the title.

The title has already set the point to be told, and try not to write anything that has nothing to do with the title. 5. The content should be valuable. The value of the content itself determines the effect of your advertorial marketing.

Good content should be useful or interesting to the reader. If your content looks like that kind of advertorial, this kind of actually not to mention increasing trust will only be counterproductive.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Marketing advertorials, requirements;

1. The title is prominent;

2. The beginning is wonderful;

3. The number of words should not exceed 2000 words (800-1500) 4. One center;

Advertorial marketing is to implant brand information in the form of advertorials, so that users can unconsciously accept brand advertisements in the process of reading articles, so as to achieve the role of publicity and promotion. If you want to write a good advertorial, Tengxuan Technology Media believes that you must do the following:

1. The straightforwardness of the language refers to the straightforwardness of the words of your article, don't pursue the ornate rhetoric, let the reader know what you want to express just by reading your words once, don't let the reader figure out what you mean, and make it clear that your article is used for propaganda, not for literary creation.

2. Creativity is quiet, which means that your article is different, gives people a fresh feeling, and makes readers have a strong curiosity.

3. Value refers to the help that your article can bring to readers.

4. Close to life, that is, your content should be close to the reading psychology of the public, some trivial things in life seem to be bland, but if you can turn decay into magic, there will be unexpected effects.

5. To grasp the hot news is to connect the theme of your article and the recent hot news in society.

6. Find an entry point for your article, think clearly about what your purpose is to write this article, and from what angle to cut in, so as to determine the center of the article.

In addition to the above six points, having a shiny and novel title is equivalent to a third of the success of your software. If your title is too bad to arouse the interest of others, it will be difficult for others to click on your article, even if your content is very rich, it is difficult for others to know. If your writing is not good, then try to become a "headline party"!

When we say "headline party", we mean that the headline is good and there are many articles. After that, try to avoid the relationship between the author of the advertorial and the person, company, and product that the advertorial wants to promote.

If the title of the advertorial is a flower on a fruit tree, giving people hope, then the fruit after the flower is what people really want, and the content of the advertorial is the fruit of the flower on the fruit tree. Therefore, the content of the advertorial is the key to your promotion, and only with wonderful content will readers have a reason to continue reading.