What does advertorial promotion mean? What does advertorial promotion mean?

Advertorials. Publicity and promotion refers to the planners or company copywriters, according to the characteristics of their own brands and products, combined with social hotspots or story scenes, in the form of news, third-party reviews, interviews, interviews, word-of-mouth, etc., to write "content ** advertising", and then through the advertorial promotion platform, such as the famous one, published to the target user concentration of ** above (in addition to the ** own readers to read, due to the ** own status, in the search engine.

With a high weight, this kind of soft text will be easy to be included, and it can be searched and displayed by intended users for a long time in the future), with the help of the power of a third party, increase the authority and trust of information, and enable users to enter the enterprise setting"Circle of Thought"to quickly achieve brand promotion or product sales with powerful targeted psychological attacks. Compared with traditional hard advertising, brand or product information is implanted in the advertorial, and it is rare for Wang Po to sell melons.

Self-selling and boasting advertising behavior, most users understand that this is an advertisement after reading it, but there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the advertorial promotion is like a spring breeze and rain, moisturizing things silently, and overcoming the enemy invisibly, which is the general meaning of advertorial promotion.

It is to write some articles to publish and promote.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

With the development of the Internet era, the information we can accept now is more diverse, and advertorials are also a way to help the platform promote.

Advertorial promotion means that you can use various types of articles to promote your products and achieve the purpose of final conversion.

So where can the promotion of advertorials be used, and what should our enterprise station do?

Word-of-mouth marketing advertorials.

For example, the type of word-of-mouth marketing advertorials, we can put the use of the product, the user's evaluation information and so on.

Word-of-mouth type of advertorials need to have a certain degree of originality on each ** platform, and the review is relatively strict.

Product promotion advertorials.

Product promotion soft articles are very skillful to write, first of all, we must understand our product advantages and reflect them through the corresponding articles.

Similar to the way the product is used, the performance of the product is introduced, what is more suitable for use, etc.

Because such a valuable article can allow users to understand the various characteristics of the corresponding product in detail, which is more convenient for users to understand.

Marketing advertorials.

On major platforms, it is difficult to pass the review when the weight of the advertorial directly for marketing is not high in the early stage.

As a marketing type of advertorial, it must have a clear starting point and resonance point, so that users have a strong interest in the product.

Advertorials can rub traffic through some hot topics, but don't rub each traffic, and write some other ones when there is no topic.

As far as I know, although advertorial promotion cannot be directly converted into purchase rate and direct profits, it can slowly accumulate word-of-mouth in the long run. Especially for small and medium-sized enterprises, when the company has just been established or the product has just been launched on the market, and it is necessary to create fame and selling points, a small advertorial can be delivered to the public through special promotion channels, it is possible to create and develop a brand or product.

For example, those "micro-businesses" who were not favored by the public at the beginning, in addition to using the circle of friends as a means of publicity, also spread their product features and advantages on some large-scale ** through an advertorial to stimulate the audience's desire to buy. This also illustrates the direction of advertorial planning and promotion, and the main purpose of enterprises and merchants is to inspire and influence consumers to buy; Consumers hope to get some advantages and benefits that are different from similar products. In the eyes of most enterprises, advertorial promotion is to attract users - sell goods - word-of-mouth communication - expand the scope of sales; In the eyes of consumers, it is to be able to understand the product and see the characteristics of the product.

Therefore, when an advertorial is released and can meet these two requirements of consumers, what advertorial promotion can really bring to enterprises is word-of-mouth and desire to buy. This also requires companies to focus on content creation and expanding distribution channels to provide demand-based product information to existing and potential users. Finally, when enterprises feel the need to carry out advertorial promotion, but lack of time and energy, they can also use the advertorial promotion platform to quickly establish a corporate brand, form a good network reputation, and obtain satisfactory marketing communication results with the help of the advertorial promotion platform.

Advertorial promotion refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company compared to the hard advertisement. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of the word "soft", which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly.

Advertorials should have a certain level of knowledge, language control ability, and be close to the language of the times in progress. Many advertorial writers are grassroots writers, they basically have their own fixed careers, and advertorial writing is a hobby for them. Advertorials not only require language control ability, but also require a certain amount of social experience.

Tips for writing good advertorials:

1. Nine-square grid thinking:

Take a piece of white paper and use a pen to divide it into 9 squares. Fill in the middle box with your product name, and then start filling in the other 8 boxes with a number of possible advantages that can help the product sell. This is a simple practice of forcing ideas to be generated, and it is also commonly used to conceive the structure of a business case or presentation presentation.

2. Extension of the main points of the catalog:

Copy the product features in the product catalog, and then extend them after each point. If you're really lazy, copying the selling points of the product is also fine, but the text will be less flavorful, and the persuasiveness will be slightly worse.

3. Three-paragraph writing method:

This is the "inverted triangle writing method" in imitation of journalism. In the first paragraph, please concisely condense the sales words of the full text, because most people have no patience to read the full text. In the second paragraph, please follow the main points of the catalogue to explain the many features of the product one by one.

If your writing skills are not good, you can write the selling point in a column.

4. Good product copywriting needs to be excellent**:

First, it refers to the promotion of the products to be marketed in the form of words to promote the sales of products.

In a narrow sense, it refers to the text-only advertisements that enterprises spend money on newspapers or magazines and other publicity carriers. This definition is an early definition of advertorial promotion, which is the so-called paid text advertising.

Broadly defined: refers to the enterprise that can enhance the brand image and popularity of the enterprise by planning to publish it in newspapers, magazines, Shenmu DM, Internet, mobile phone text messages and other publicity carriers.

It can operate and use advertorials, which has the role of a very good brand.

You can also take a screenshot of the promotional report of **, and then put it on the printed matter or brochure to show the customer. Increase authority and branding.

Portals tend to be objects of some other network.

High **, on the portal, huge traffic, will give you the maximum ** degree.

Advertorial promotion is a commonly used online marketing method, which allows readers to naturally accept product promotion information by creatively combining product and literary elements, so as to achieve the purpose of promoting products. However, how to write an effective advertorial that will capture the attention of your target customers and thus increase sales? Let's introduce some tips for writing advertorials to promote products.

First of all, it is necessary to highlight the characteristics and advantages of the product. When writing an advertorial to promote a product, it is necessary to highlight the characteristics and advantages of the product as the main line, so that readers can understand these characteristics and advantages. In addition, it is important to use contagious language to capture the reader's attention and thus arouse the reader's interest in buying the model.

Secondly, it is necessary to grasp the needs and pain points of the target customers. When writing an advertorial, it is necessary to take the needs and pain points of the target customers as the starting point, so that readers can feel that the product can meet their needs and solve their pain points. Only by making the target customers truly feel the value of the product can they be stimulated to buy.

Third, it is necessary to use vivid cases or stories to prove the effect of the product. When writing an advertorial, it is very effective to use specific cases or stories to prove the effect of the product. Through vivid cases or stories, readers can feel the effect of the product more intuitively, and increase trust and recognition of the product.

Fourth, pay attention to the design of titles and illustrations. When writing advertorials, the design of the title and illustrations is very important. Good headlines and illustrations can make it easier for readers to accept and understand the topic and content of the article, thereby increasing the reader's attention and reading rate.

Therefore, when writing advertorials, pay attention to the design of the title and illustrations to increase the attractiveness of the article.

Finally, pay attention to the choice of promotion methods. When writing advertorials, it is necessary to choose suitable promotion methods, such as WeChat***, forums, social ** and so on. Different promotion methods have different impacts on target customers, so it is necessary to choose the appropriate promotion method according to the characteristics and preferences of target customers to obtain better results.

In short, writing advertorials to promote products is a technical job. To write an effective advertorial, you need to focus on highlighting the features and advantages of the product, grasp the needs and pain points of the target customers, use vivid cases or stories to prove the effect of the product, pay attention to the design of the title and illustrations, and choose the appropriate promotion method. Only by combining the above skills can you write an advertorial that convinces and convinces the target customers to buy, so as to achieve the purpose of product promotion.

Advertorial promotion, as the name suggests, is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company as opposed to the hard advertisement.

Advertorial promotion is a general term, and the specific promotion methods include news release, WeChat marketing nuclear sail, blog marketing, forum refinement, etc. You need to provide an advertorial and then post it on the news**, forums, etc. to achieve marketing promotion purposes.

The specific process of advertorial promotion is like this, first prepare an advertorial, and then find an advertorial marketing company to cooperate, and put the advertorial on various platforms.

Advertorial is a leading advertorial marketing service provider in China, which can provide news release, forum refinement, blog publishing and WeChat marketing services. After years of development, the company has won the unanimous recognition of customers and the market with rich resources, reasonable and high-quality services.