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Paid promotion, now free promotion to do it with great perseverance.
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There are five main methods of network publicity and promotion:
1. Weibo promotion.
Weibo is a relatively new way of network promotion, more and more Weibo users, through Weibo daily update articles, you can communicate with you hot topics, attract fans, increase traffic, you can set up the promotion of relevant content in your own Weibo, more fans of the network publicity and promotion effect slowly achieved.
Second, advertorial promotion.
Advertorial promotion must have high-quality articles, high requirements for the content of the article, there may be hot topics, or it may share chicken soup for the soul, but the articles have a common requirement that they must be original, plagiarizing other people's articles is not only worthless, but also not good for the user experience, users are likely to have seen it, so they will not enter your platform to read, and it will have a greater impact on online publicity and promotion.
3. Enterprise**.
Now many companies are building or optimizing their official name, through the official, to create a brand for themselves, and now the Internet covers the world, no matter where you are, as long as there is a network can open the first name through the domain name, simple, convenient and efficient enterprises have improved the content and quality of the network, and promoted the network effect.
Fourth, ** promotion.
Through Sina, NetEase, Tencent, News Network, People's Daily Online and other major **, publish reports and articles, promote our own products, and increase the traffic of students' own brands through the data of large platforms, so that more different people know about their own enterprise development or social services.
5. Social platform promotion.
At present, QQ, WeChat, tremolo and belong to the release of relevant information through various platform software, promote cooperation, on the Internet, recommend the corresponding population and other popular social platforms, more effectively improve the network publicity and promotion of the network.
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1. Advertorial promotion.
Advertorial promotion can be described as one of the indispensable tools in online promotion. It is now very popular to carry out an advertorial marketing on a platform with relatively large traffic. Its advantage is that it is easy to operate, and it is free of charge in many ** submissions, but the quality of the advertorial is high, and it may be rejected if the "soft" advertising characteristics are obvious.
Disadvantages: The quality of the advertorial has a direct impact on the promotion effect.
2. Navigation.
**Navigation (hao, Sogou, 2345, etc.), major enterprises have always wanted to call the traffic entrance **navigation as the preferred way to promote, but due to the limited space of the comprehensive ** navigation page, covering complex content, it is difficult to get a place and can not accurately find the user group, so vertical segmentation** navigation into everyone's field of vision, has become a new trend in promotion. Vertical segmentation and self-service website building platforms are becoming the best way to get your marketing pitched for free.
3. Q&A, know.
Q&A** (Zhihu, Q&A) has strong interactivity and can quickly disseminate information. As one of the important ways of network promotion, it has to be mentioned that Q&A promotion is one of the means of word-of-mouth promotion. Use Q&A**, combined with SEO skills, throw out the questions that users care about and answer them, and implant relevant information.
It generally has the characteristics of high weight, fast inclusion, and good ranking, and it is indeed a good way to promote.
Disadvantages: It has grade requirements and is relatively troublesome.
WeChat, which is becoming one of the new favorites of online promotion. With the rapid development of the mobile Internet, the value of WeChat in marketing is unpredictable. Its rate of pushing information to concerned users is 100%; Accurate marketing can be one-to-one targeted message push to a certain user, and can also be targeted at a certain region and a certain point to push messages; Operate a subscription account to attract more users' attention, and you can also post relevant information in the circle of friends.
5. IM promotion (QQ, Ali Wangwang, etc.), through IM (QQ, UC, MSN, Ali Wangwang, etc.)**, although there are viruses and harassment on MNS and QQ, it still can't resist the wave of people using IM in the times. In the same way, IM has naturally become one of the many ways to promote the Internet. Enterprises can join targeted groups according to their relevant product characteristics, publish relevant news, or build their own groups to make users more targeted.
For the above 5 free network promotion methods, Dai Ming blog does not dare to say that it can bring the most direct benefits to all users, but it will definitely improve the knowledge of every user in network promotion, and will accurately bring the products you want to show to netizens. To do a good job in network promotion, it is necessary to comprehensively analyze the characteristics of the company's own industry, and then tailor the publicity method for the enterprise to meet its own, and must develop a variety of publicity methods according to the needs and development direction of the enterprise to spread the information of the enterprise. It is believed that through the parallel use of various promotion methods, the marketing effect will be better.
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Share several effective methods of network promotion
1. Social marketing2. Advertorial Promotion Law
It is on some platforms with relatively large traffic, and some advertorials are also a promotion method that many companies are operating. Its advantage is that it is more convenient to operate, and it is basically free in many ** contributions, but it has higher requirements for the quality of the advertorial, and we can implant our own brand in the advertorial.
3. Word-of-mouth marketing
This is a larger concept that can be subdivided into two parts: SEM and SEO. Each field has different companies that specialize in, such as:Tom Network pushWideIt is an agency that specializes in SEO, brand planning, and content marketing. There are also some independent SEM agencies.
5. Hot topic marketing
Hot events usually mean a lot of attention and a lot of traffic, we can skillfully combine our own products or services with hot events, which can not only attract attention but also publicize and promote ourselves, and the spread will be very large if the effect is good.
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At present, the popular effective promotion method on the market is basically to charge from the low cost of long-lasting recommended news source promotion, in this is the self-promotion, you need to shoot by yourself, you need professional shooting equipment, you can also find other companies to shoot, the cost is relatively high, the effect is unknown, once successful, the publicity effect is very OK
1: News promotion.
2: Self-promotion.
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Online promotion can be carried out by mail**. You can use email software, email promotion. **Large number of mails, low cost, low threshold for use, and considerable effect.
Wings Email** software, the number of messages sent can reach 10,000 a day. Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized. 1.
Every email is different 2Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5
Automatic IP change 6E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.
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I'm from an Internet company, so I can have a private chat.
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The network publicity and promotion methods mainly include the following five rock modifications:
1. Weibo promotion.
Second, advertorial promotion.
Advertorial promotion must have high-quality articles, high requirements for the content of the article, there may be hot topics, or it may share chicken soup for the soul, but the articles have a common requirement that they must be original, plagiarizing other people's articles is not only worthless, but also not good for the user experience, users are likely to have seen it, so they will not enter your platform to read, and it will have a greater impact on online publicity and promotion.
3. Enterprise**.
Now many companies are building or optimizing their official **, through the official**, in order to create a brand for themselves, and now the Internet covers the whole world, no matter where you are, as long as there is a network can be opened through the domain name, simple, convenient, efficient enterprises improve the content and quality of the **, promote the network effect.
Fourth, ** promotion.
5. Social platform promotion.
At present, QQ, WeChat, tremolo and belong to the release of relevant information through various platform software, promote cooperation, on the Internet, recommend the corresponding population and other popular social platforms, more effectively improve the network publicity and promotion of the network.
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