How to make the product more professional? How to create a star product?

That depends on what kind of product you make.

But in general, the more meticulous and humane the production of the product, the closer to the consumer, and the more professional the practicality of life.

There's one thing upstairs that's right. In fact, what he said was based on user considerations and thinking about problems from the customer's point of view. This is an essential step.

How to make the product more professional? First: market demand analysis.

What kind of benefits can your product bring to the target? What are the specific parameters and help of the product's form and function. Third:

Customer targeting. What kind of people are suitable for your product, and what kind of people will feel after using it. Fourth:

High-end positioning. What is your company's business philosophy, what are the characteristics of your products, and how are they helpful to people? To refine it, are you simply making a product, or are you promoting a culture?

This kind of culture can be humanistic care, it can also be the company brand, it can also be the content contained in the product itself, or it can be a kind of communication and verification of emotions. As long as the specific analysis is in place, it is difficult for your product to be unprofessional. The question is how do you go about it.

Marketing is to do a good job of the foundation, in marketing, the combination of marketing and marketing is to ensure that the product is truly professional.

First of all, it is necessary to arouse the curiosity of netizens and attract their attention. And let them know about your product. If you have the conditions, you can build your own website, of course, the number of views in the early stage is also a problem. If you are more affordable, you can go to other big ** to advertise.

Rent a good advertising space.

It is the first link in product development. It is necessary to have ideas, through the understanding of the industry and the market, to carry out creativity, to dig ideas, and then to sort out this idea to form a prototype of a product. After that, the actual content such as the shape and packaging of the product is designed, and the slippery sales are screened to find the most characteristic limb teasing.

2 Forming concepts.

It is not enough to have a product, a successful product is composed of two parts: virtual and real. The above is only the real part of the product, and if a product wants to stand out from the competition, it must do a good job in the virtual part. This imaginary part refers to the concept of the product, the advertising slogan of the product, the consumption promise, etc.

Only by combining virtual and real can a product have the initial competitiveness of the market. In addition, it must ensure excellent quality, in line with the aesthetic taste of consumers, and meet the needs of consumers; Let Xi also be able to bring a pleasant experience to consumers and meet their spiritual needs. For example, the Fu culture of Jinliufu, the product is produced by Wuliangye.

It satisfies the needs of consumers for the essence of the product itself, and the attachment of wine and blessing culture meets the needs of consumers for good luck and psychological satisfaction.

3. Feasibility analysis.

4 Stages of development.

5 Scale-up.

The scaling up has made this product the fastest growing product for corporate profitability and market growth. This includes the expansion of production and the further expansion of the market area. Due to the competitive nature of the market, when you are constantly investing and expanding the scale of your products.

Star products have become the market leader and the embodiment of the corporate brand, at this time, due to the star product drive, the company's other products will also benefit.

6 Commercialization (Marketing & Sales).

When the product has a mature marketing model and mature customers, marketing and sales will be more perfect, basically reaching the conditions of a star product, bringing continuous growth of profits for enterprises, bringing consumers updated product experience or services, bringing more pressure to competitors and even experience, star products have become the object of imitation in this business world.

7. Follow-up (customer return visit and after-sales service).

This is the final work to be done as a star product. Conduct return visits to customers and carry out thoughtful after-sales service, find deficiencies in the process, add new services or add new functions, so as to obtain higher visibility and good reputation, and keep it for as long as possible.

The process of creating star products is certainly full of ups and downs, but as long as enterprises can seize the opportunity, look at these products with a keen market vision, and promote these products with scientific methods, star products are not far away.

The company's new products are like the fresh blood of the enterprise, which can add new vitality and motivation to the enterprise. Many enterprises are because of the continuous aging of old products and the high mortality rate of new products, which leads to the continuous loss of the company's market, serious shrinkage of profits, and the difficulty of business operation.

Develop effective marketing appraisal and incentive programs. The reason why the promotion of new products of many enterprises is not successful is that the marketing team of the enterprise does not pay attention to it at all, and the enterprise has neither assessment nor incentive for business personnel. In this way, the business personnel will not take the initiative to sell, and the new product will be rejected by their own marketing team before it has reached the market.

Therefore, if an enterprise wants to successfully promote a new product that is of strategic significance, especially for the enterprise, it must first explain the significance of the new product to the business personnel, and formulate an effective marketing assessment and incentive plan.

Actually, you may be able to find some good ideas here, but the system solution is...

In our usual sales projects, customers often tell us that XX company also told me about this product, and XX company said that their product is the best. How do we convince our customers when this happens? Here are some of the more common sales tactics and tips for encountering this situation!

1. Don't belittle the opponent 1. If you belittle the opponent, it is possible that the customer has some relationship with the opponent, such as now using the opponent's product, his friend is using it, or he thinks the opponent's product is good, and you belittle it is equivalent to saying that he has no vision and is making mistakes, and he will immediately be disgusted. 2. Don't belittle your competitors casually, especially when the opponent's market share or sales are good, because how can the other party really do not do well, and how can it become your competitor? If you unrealistically belittle your competitors, you will only make customers feel that you are not trustworthy.

3. When it comes to opponents, you will say that others are not good, and customers will think that you have a weak heart or a problem with quality. Second, take their three major advantages and the three weaknesses of the opponent to make an objective comparison As the saying goes, shop around, any kind of goods have their own advantages and disadvantages, when making product introductions, you have to cite the three strengths of the party and the other party's three weaknesses to compare, even if the same grade of products are objectively compared with you, the high and low will immediately appear.

In-depth market observation.

Learn more about the new developments in foreign markets.

Do more customer research.

Find out the product direction from there.

You need to know all aspects of product promotion, and then you need to choose the right platform to see what traffic you do.

Pre-sale: 400 800 8888

Here are some of the ideas for promotion:

First: Why do we want to promote?

A: Because we want customers to take the initiative to find us.

Second: How should we promote it?

A: Just imagine, we are customers, when we have to buy something, where will we go. (Reflection: We're going to send messages wherever we go.) ）

Third: Is this promotion without a goal effective?

Answer: There is definitely a difference between doing and not doing, you don't do it, someone does... Shopping malls are also like sailing against the current. Remember, it's always right to do.

The role of the brand in a company is still relatively large, but in my opinion, it is more difficult to promote it, because the cost of promotion is getting higher and higher, and the free promotion will not be done by itself, so part of it is to let Jin Suitui help, and will do a little bit every month, it has been three years, and now there will be customers if you don't do promotion.

845480066, after many companies have developed the product, the most worrying thing is how to promote the product, but most people don't understand this, and so do I, I am looking for him to do it, and the front is to deduct Wei.

Our company does more brand promotion is to send soft articles, writing or publishing is done by Jin Suitui, we only look at the results, but at present, we are still relatively satisfied.

Many people talk about being user-centric and market-centric, but in fact, they are still company-centric and can't create value for users.

From my personal practice for many years, I believe that there are several features of Internet products that are easily overlooked:

First, Internet products must have a soul, conform to the rules of the game in related fields, and be able to touch the hearts of users. If this point is not done well, no matter how gorgeous the appearance of the product is, no matter how beautiful the interface is, and no matter how powerful the background is, it will be difficult to succeed. Touching the hearts of users, this seems to be nonsense, but it is also the most rustic, many products are not really meeting the needs of users, but inventing or fantasizing about user needs, and even doing it against user needs.

Like many domestic SNS** imitate Facebook, although it is very similar, but it is not very successful, and Kaixin.com touches the pulse of the user, Chinese Internet users on SNS is actually happy, entertainment as the main purpose, simple, easy to use, fun games to impress users.

Second, Internet products need to be continuously operated and polished, and good products are operated, not developed. Traditional software and hardware products have a materialized carrier, which cannot be changed frequently and is relatively stable. The essence of Internet products is service, that is, through some form of bridge and window to deliver services to users, because the needs of users are constantly changing, the product must be adjusted at any time.

In the early years, Microsoft's Windows XP was relatively successful, because in the era of traditional software, there were not many user needs, and manufacturers could easily understand it; In the Internet era, the Vista that comes out behind closed doors will inevitably fail, and user needs change too quickly, and manufacturers are not sure about it.

Like all Google products, there will be small changes every once in a while, which is the idea of making Internet products: the product must be used by people, and constantly revised according to user feedback. Nowadays, a lot of people talk about being user- and market-centric, but it's actually company-centric.

I once read an internal report of a large company, saying that it would be an IM product to defeat Tencent, what value it could bring to itself, and that it could integrate internal products, but it did not cover what value it could create for users from beginning to end. This starting point will inevitably determine the outcome of failure.

I think that my own qualifications as a client are deeper than Ma Huateng, but if I really make an IM product, I may be better than him in product details and technology, but it is difficult to be more successful than him. The two of us have different backgrounds, I came from a traditional software background, while Tencent's entrepreneurial team came out of Runxun, which was a pager, and I was doing services before, which helped Ma Huateng a lot. This is a watershed, Ma Huateng has mastered the law of Internet products very early, treated it as a service, and continued to improve.

Whether your idea is clever or not, I don't think it's as smart as the user's choice. If you have any ideas, don't expect to be perfect and then bring them to the market, it's better to simply make a little bit of dry judgment first, and then take it to the market for experiments, and quickly follow up once it's right, and the cost of adjustment is also very low if it's not right. Take the user as the touchstone, and set small wins into big wins.