What are the key ideas used to write a proposal?

1. The key idea of writing a plan.

2. The key thinking to be used in writing the plan.

1.Product Pricing.

2.Routine operational work.

3. Examples of plan writing ideas.

1.Project Background.

Please refrain from making long remarks and limit it to 3 articles.

2.Purpose of the project.

Direct purpose (there can be only one, and all subsequent work must be carried out around this purpose) indirect purpose (related purpose, no more than two, and other related effects that can be brought by doing this)3Project Objectives.

Quantifying goals around purpose is the most direct measure of operational performance.

4.Operational strategy.

5.Plan your schedule.

6.Resource support.

7.Operating budget.

Shanghai Planning Company believes that if you want to become a good planner, you must start learning from the basics. No matter what you do, only if you have a solid foundation can you play a level beyond the usual on this basis, otherwise it will only be a pipe dream. So what is the basis for successfully writing a good plan?

Naturally, it is necessary to be familiar with the specific requirements of various planning schemes. Today, we're going to talk about how to write a product planning plan. Before we do that, we need to understand what product planning is.

Generally speaking, product planning is divided into two categories, one is product research and development planning, which mainly includes the concept of the product, the concept of the physical object and other research and development ideas; One is product marketing planning, which focuses on product marketing and is committed to occupying the market.

The product R&D planning plan includes five aspects. The first is the market research before product planning, in order to find out the ideal market segment or ideal target consumer group. The second is to clarify the research and development goals of the product, which requires the planner to analyze the current situation of the product and deduce the goal of developing new products step by step.

The third is to determine the product development strategy, which is to develop new products to maintain and improve the market share of the enterprise. The fourth is to determine the target customers, find the characteristics of users, and clarify consumer needs. The launch of the product is to increase the purchase rate, and in fact, there is a market when there is demand.

Therefore, planners must study consumer behavior, psychology and other characteristics when making R&D plans, so as to determine the direction of product R&D. Fifth, it is necessary to clarify the current advantages and disadvantages. This includes its own operating conditions, the operating conditions of competitors, and changes in the market environment.

Product marketing planning also includes five aspects. The first is the basic work of product market research, environmental analysis and consumer analysis, and find out the important factors that affect sales. The second is to look for the selling point of the product.

Generally speaking, each product has its own specific attributes, and only by firmly grasping the side that consumers value and using it as a selling point can we better attract consumers' attention. The third is to determine the product marketing strategy. There are two kinds of product marketing strategies, namely cost leadership strategy and differentiation strategy, both of which have their own advantages, and the appropriate strategy should be selected according to the specific situation of the enterprise and product.

Fourth, the promotion means of products, including advertising, personnel promotion, database marketing, etc., which require planners to have a deep understanding of the products developed and be able to choose the most appropriate marketing and promotion methods in combination with the business conditions of the enterprise. Fifth, the summary of the plan, in addition to summarizing the content of the plan, you can also add some content about benefits, risks, solutions, etc.

Be creative, focus on the topic and focus.

"Education is the understanding of education and teaching experience or views, to write a good education, one must have a deep understanding of education and teaching, that is to say, to have rich teaching experience, two to read a large number of high-quality education and teaching articles, learn from their advantages, three to have a good writing, in addition to your views to be novel.

If you publish ** for evaluation titles, the citation rate cannot exceed 30%, try to write it yourself. If you really don't have time to write, you can find help, now I help write and publish a lot, last time I published a job title on the footprint** network**, I didn't worry about anything, it was successful, very convenient. "

**That is, you must have your own innovation point, and secondly, before writing**, you must consult more information to see if the predecessors have the same research topic, and what stage of research you can look at (educational progress, innovative education research) and other such journals to study and refer to find your own writing inspiration.