How to promote software similar to Didi taxi to car washes

First of all, it is not enough to promote these software like yours just to go to the car wash, broadly speaking, it is divided into offline promotion and network (online) promotion, but in the case of such rapid development of the Internet, network promotion can produce a very effective input, and similar to this product, the effect of advertorial marketing promotion should be the best, so let's talk about the channels and methods of network promotion first:

2. Methods and Strategies:

1) Strategic overall planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.

5) Data monitoring and operation: ranking monitoring, communication data analysis, statistical analysis of the number of visits, visitor population analysis, consulting statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

Secondly, I will tell you about the daily work of promotion:

Network promotion is to post, send information, but not every day, but planned, strategic to post, not just blindly post, otherwise, every day is tired, and there is no growth for yourself.

First, you need to choose a theme, choose a platform, set up keywords, understand the psychology of potential customers, and care about the problems. Nowadays, free network promotion, the effect is not great, and it is a daily tired to death, the boss does not know what you are doing sitting in the seat every day, facing the computer, because the boss can not see what information you send on which platform every day, what effect does this information have. 2. How to judge that the transaction is brought about by online promotion?

This one is hard. When a customer sees your message online and then goes to the store to buy it, will they still say which platform the message was posted on the Internet? Even if he sees a message from you on the Internet, he won't say it.

In this way, it is difficult to judge today, when this company pays attention to turnover and sales. So, what are the criteria for determining your assessment for online promotion?

In the end, as long as you follow it, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious, and promotion is a long-term work, and it is important to adhere to it.

What are the benefits for the store?

Suffice it to describe the benefit.

Didi car wash??