How to lock customers in dry cleaners? How do you retain customers when you open a dry cleaner?

My rice noodle shop has been open for about a year, and business was still okay when I first started. After a month of operation, the business gradually deteriorated from what it used to be. In the end, it can be said that there is almost no profit every month, except for the wages and rents of employees, and even some months have reached the point of backwards.

I'm on the verge of going out of business, but I still have some hope that I can turn the business around. If you can't bear to close the door, you just don't want to. By chance, I walked into Mr. Wang Shunjie's free profit course, and continued to understand through continuous learning.

Then after I went back, under the guidance of Mr. Wang Shunjie, in less than a month, my store was brought back to life and made a profit of 400,000 yuan.

Dry cleaners need to do a few things to keep their customers:

1 technology. This is the most important thing, because the ultimate purpose of your customers' visits is to wash their clothes, and you have to wash their customers' clothes is the first element.

2 services. In the final analysis, the dry cleaning industry is actually a service industry, and the reception of stores, smiling and greeting when collecting and picking up clothes, gives customers a warm and comfortable experience.

3 side hustles. In addition to laundry, many dry cleaners will now carry out related side businesses to lock customers, such as ironing, fine weaving, leather goods repair, etc., you have to have advantages that other homes do not have, customers naturally can't snatch away.

The improvement of the quality of life has prompted more and more people to pursue exquisite life more and more urgently, and high-end dry cleaning living halls have become a new market outlet. According to incomplete statistics, the number of dry cleaning chain stores in the country increased from 2,600 in 1998 to more than 30,000 in 2017. The proportion of growth in single laundries and chain stores has also changed significantly, with the former falling from 1998 to the chain store rising to.

Among the nearly 30,000 dry cleaning and living halls in China, Oriental Ruili stands out with its service concept from the perspective of users, occupies a place in the domestic high-end cleaning and care market, and becomes the leader of high-end cleaning and living halls.

Oriental Ruili's service concept can be glimpsed from the brand slogo life can be very easy. Oriental Ruili hopes that every customer who walks into the store can unload their fatigue and feel relaxed.

Oriental Ruili's high-quality service is reflected in every detail, first of all, the overall decoration design of the store. The door is made of the same color as the sky and the sea, which makes people feel vast after reading it; The decoration of ecological logs makes customers feel back to nature; The customer lounge area is transparent and airy, and all the elements combine to make people feel like they are in a casual and minimalist café.

In addition, Oriental Ruili is well aware that the dry cleaning industry is still a service-oriented enterprise in the final analysis, and customers come to Oriental Ruili not only for laundry, but also for a kind of trust. Oriental Ruili always stands in the position of every customer, takes professionalism as the cornerstone, and uses the most professional professional knowledge to serve every customer who enters the store, so that every customer can deliver their clothes to Oriental Ruili with peace of mind, which is also an important reason why Oriental Ruili has always been affirmed.

Therefore, when opening an Oriental Ruili International Laundry, the customer return rate is 100%.

People value the quality of laundry so much that they don't just go to a dry cleaner for dry cleaning. Dry cleaning is a service industry that is easy to train first-time customers to become long-term customers.

1. Treat customers with enthusiasm and hunger.

Treating customers as if they were your friends and greeting them like old friends you haven't seen in a long time won't cost you anything, but it will help you retain customers, and it's also an important point for you to train your counter staff.

2. Communicate and understand.

When a customer brings a jacket to the store, it is easier to put the customer at ease by noting down the customer's concerns on the invoice. When the laundry is handed to the customer, the counter receptionist can show the customer that the customer's concern has been thoroughly resolved.

3. Personalized management of the Zen calendar.

It takes some time to remember the customer's name when saying hello, but the impression left on the customer is extremely impressive.

4. Meet customer needs.

Dry cleaners should not only consider the quality of dry cleaning clothes, but also consider the health of customers and materials. Understand the psychological needs of your customers, meet their requirements, and think about your store, which is the dry cleaner he is going to.

5. Professional dry cleaning technology.

Learn how to wash clothes from various materials and give consumers a good dry cleaning experience, so that consumers can feel confident that their favorite clothes will be delivered to your store.

How to retain dry cleaners for a long time to join customers, through the above introduction of Oriental Ruili Laundry, I believe you should have an understanding, at this time, you need to study carefully to help the later store operation.