How to use public welfare undertakings to drive the economic benefits of enterprises?

1.There are the following prerequisites for investing in public welfare:

1) Public welfare activities have an official background, and it is best to organize or invite dignitaries to attend in conjunction with the ** department, and do not think that the director of the Red Cross is also called a dignitary. Mayors, bureau chiefs and other figures have a pull on the company and the public welfare;

2) Public welfare activities have public welfare value, such as solving social problems, enhancing the company's image and reputation, etc.;

3) Public welfare activities have a later impact effect, such as scholarships can be issued once a year, or long-term and long-term projects such as Hope Primary School;

4) The company has relatively large economic strength;

5) The company can set up a public welfare project supervision team to implement and supervise public welfare projects;

2.After investing in public welfare undertakings, you can consider carrying out public welfare activities after meeting the above conditions;

3.Steps to carry out public welfare activities:

1) The company shall formulate the relevant premise basis of public welfare activities, such as the amount of investment in public welfare activities, the implementation time of public welfare activities, and the person in charge of implementation, etc.;

2) After having a general framework, choose public welfare projects, and now the society is short of money everywhere, and it is easy to find. At present, enterprises generally prefer to invest in schools, and the later influence of schools is very wide, especially the poverty relief of universities, which can directly introduce excellent and reliable talents to the company to a certain extent;

3) After the project is determined, the person in charge shall propose the public welfare project plan and submit it to the relevant departments for approval;

4) After everything is ready, carry out the implementation of the project, remember to vigorously invite the local ** to participate.

Intentionally planting flowers does not bloom, and unintentionally planting willows and willows into the shade.

It can be said that there is a trend in Chinese enterprises at present, which is to choose public welfare undertakings to position their corporate culture. The companies I know of that do public welfare are:

1. Gome Electrical Appliances (Gome United Members Launched a Large-scale Public Welfare Activity of the Love Relay Station) 2. China Post (China Poverty Alleviation Association launched a public welfare activity to welcome June 1st with caring enterprises, and one of the participants was China Post) 3. Wufangzhai ("Mother's Postal Package, Weibo Claim" Wufangzhai joined hands with China Women's Development Foundation Weibo public welfare activities).

4. Flying ants (**Old clothes, dispose of old clothes in the way of "environmental protection + public welfare", so that limited resources can be recycled indefinitely).

In fact, there are various forms, and many public welfare undertakings are all around you.

Enterprises actively participate in public welfare undertakings, mainly with the following benefits:

1. Establish a good social image of the enterprise, improve the brand's rate and market share, and have a huge advertising effect.

2. It is conducive to building a benign corporate culture, improving employees' sense of honor and belonging, and attracting outstanding talents.

3. The public welfare donations made by the enterprise point out that there are tax exemptions and exemptions in the tax law, and it is conducive to the successful listing of the enterprise.

Assume social responsibility and benefit the country and the people. At the same time, donations can also be used to offset some of the taxes.

Summary. Hello, public welfare economy refers to the economic value of public welfare results and social welfare undertakings that are beneficial to the public in the process of social and economic activities; At the same time, the economic behavior and public welfare behavior in social and economic activities are integrated, and all participants are both participants and beneficiaries in social and economic activities, and there are public welfare mentality and business rules to support the prosperity of social economy and the development of public welfare undertakings, and obtain material economic value and public welfare spiritual value return of the circular economic system.

Hello, public welfare economy refers to the economic value of public welfare results and social welfare undertakings that are beneficial to the public in the process of social and economic activities; Tongxiang talks about the integration of economic behavior and public welfare behavior in social and economic activities, all participants are both participants and beneficiaries in social and economic activities, and there are public welfare mentality and business rules to support the prosperity of social economy and the development of public welfare undertakings, and obtain the circular economic system of material economic value and public welfare spiritual value return.

Legal analysis: To put it simply, the public welfare economy means that enterprises provide certain services to the society through their own behaviors, so as to obtain corresponding returns. The advantage of this economic model is that it can maximize the resource endowment of the enterprise and realize the greater value of the enterprise.

However, due to the lack of unified standards, resulting in increasingly fierce competition between enterprises, homogenization is now suspicious and serious, not conducive to the long-term development of enterprises, China E-commerce Association President Gao Tongqing proposed, the establishment of an industry standard, standardize the industry order, and promote the healthy development of the industry, is the inevitable trend of the development of e-commerce.

Legal basis: Article 92 of the Civil Code of the People's Republic of China: ** associations and social service organizations that meet the requirements for registering as a legal person and are established with donated property for public welfare purposes shall be registered and established in accordance with the law and obtain the qualification of a donation legal person.

What is the use of applying for an international emergency rescue certificate.

Hello Gaojing, the emergency rescue certificate belongs to the national vocational qualification certificate, when looking for a related job, enterprises will require the certificate, which is an indispensable certificate in the job search process, in addition to more enterprises are willing to recruit talents who hold the professional qualification certificate of emergency rescue personnel, enterprises and institutions employing high-skilled talents with such certificates, can refer to the level of treatment of assistant engineers, engineers, and senior engineers, and enjoy the corresponding treatment.

Doing public welfare is a manifestation of corporate social responsibility. It is conducive to improving the social recognition of enterprises and gaining a good reputation.

The specific benefits are as follows:

First, cause-related marketing strategies offer a good way to improve brand image, which can achieve both advertising and brand goals. This applies to almost all eco-focused activities. As long as the methods are applied correctly, these activities can have a positive impact on the brand image.

Second, cause-related marketing strategies are not expensive. While companies may be surprised by the cost of this strategy, the investment doesn't actually cost much. This is evidenced by the "King of the **" campaign launched by the Coca-Cola Company.

Third, cause-related marketing strategies can also create opportunities for collaboration. If you work with a charitable organization, it will not only help build a brand, but also increase the reach of the campaign.

Clause.

1. Improve brand image.

The basis of cause-related marketing is to engage in public welfare activities, which are defined as activities aimed at providing human welfare and promoting the public interest, including the provision of tangible goods or intangible services, the expression of goodwill to others, and the meaningful contribution to society. Enterprise-funded public welfare activities refer to hosting, participating in or co-organizing the above-mentioned public welfare activities in the name of the enterprise by providing money, in-kind or practical.

Enterprises through these activities, not only can increase the public interest of the society, but also can enhance the company's image, many large companies in the development of long-term strategy will be public welfare as an important content to consider, from this point of view, public welfare as a part of the business strategy can not be ignored, as an important measure to establish a corporate brand image.

Clause. Second, improve the economic efficiency of enterprises.

Enterprises should consider both benefiting others and benefiting themselves when carrying out public welfare activities. Enterprises should not only give back to the society, but also consider their own interests, enterprises to obtain profits to the society is a contribution, with profits enterprises can give back to investors, employees, pay taxes to the first, the first business can obtain their interests from you, many interests related departments can get benefits from your enterprise, that is to say, to obtain profits is the reason for the existence of enterprises as an organization in society. Therefore, when carrying out public welfare activities, enterprises should not only consider social benefits, but also consider their own benefits.

One of the purposes of cause-related marketing is to increase the efficiency of the enterprise.

A good enterprise needs to have excellent profits and a good public image, enterprises can not only take care of their own interests and ignore social benefits, nor can they ignore their own interests with the company's money to blindly give back to the society. In short, social welfare activities and first-class activities are indispensable activities in the development of enterprises, and the two cannot replace each other.

Clause. 3. Closer to consumers.

A company's commitment to social good can also often help to maintain the support of existing customers and strengthen the connection with existing customers, and in a highly competitive market, the company's products may also stand out, and the company's connection with the community as a whole will be closer and more rewarding.

When the company's products or services are a category that consumers will use, the company needs to use public welfare projects with wide influence to attract consumers' attention and support, and gain a prominent position in the highly competitive market. For example, if the project donated by the company is considered important by customers, then the work that gets their attention and recognition can get twice the result with half the effort.

Doing public welfare is a manifestation of corporate social responsibility. It is conducive to improving the social recognition of enterprises and gaining a good reputation.

First, corporate social responsibility is hierarchical, including legal, economic, and philanthropic levels. Public welfare and charity can enhance the reputation of the enterprise, but if the low-level responsibilities of the enterprise are not fulfilled, such as not being responsible for their own products and services, then this reputation is the fruit of no tree for the enterprise.

Second, corporate social responsibility must inevitably coincide with the overall development strategy of the enterprise, and the enterprise must understand the principles and ethics in the field of public welfare. Why? Because we have found that sometimes companies find partners to do public welfare projects out of kindness, but if the company does not do due diligence on partners, if the ethics program is not accurately grasped, the effect may be reversed, and we have many negative cases in this regard.

The Corporate Social Responsibility Department can set up a separate department parallel to the enterprise, which can be an independent association, a charitable trust, or a department of the enterprise. However, as long as there is a disconnected connection between this department and the enterprise, the enterprise will be questioned whether the motive is pure when it does public welfare. However, business and public welfare are not incompatible, because business understands public welfare, and because it understands, it is compassionate.