Why do some mobile phone sellers always have to give customers mobile phone cards for free?

To obtain new user resources, from the perspective of manufacturing cost alone, the manufacturing cost of SIM cards on the market is about a few cents, less than 1 cent.

In essence, it is an integrated chip, the technical content is not very large, and the focus is on matching the signal band with the operator (mobile, Unicom, telecom).

For ordinary consumers, 55 yuan looks like a lot, which is equivalent to a month's phone bill for ordinary people.

For operators, the infrastructure has already been set up, and the base station is there, which is nothing more than a little bit of increased traffic.

The 55 yuan phone bill is the same for the operator.

Today, when mobile phones are so popular, the vast majority of people have a mobile phone number since high school.

Suppose 2017 is the watershed: In 2017, people who already have mobile phone numbers in the market will change their mobile phone numbers under what circumstances?

Living in a different place? Now that the cost of answering and dialing out 4G** is basically unified across the country, the word "roaming" is about to move away from everyone's sight. In terms of traffic, the national traffic package may be more expensive.

The market is basically saturated, and the main purpose of operators is to snatch customers from other operators.

For example, the recent hot discussion, old users without changing the number, converted to the Internet** (such as Tencent King Card, Weibo V+ card, etc.), Unicom and Telecom have made changes, China Mobile still has not compromised the Ministry of Industry and Information Technology.

Because customers will have a certain amount of consumption after applying for a card, they can withdraw the commission from the middle.

Because the person who sells the mobile phone is related to the person who applies for the card, there will be such a situation.

Because sometimes some staff will use our ID cards to open two cards for the sake of performance

You can apply for a card and then charge the relevant benefit fees in the background, which is given by the telecom company.

In fact, they also have money to make, and they will also have a commission for pushing these cards out.

I am a salesman, mainly to give people real-name registration for China Mobile mobile phone cards for free. Now there is a customer A who cooperates with us, and customer A helps me pull people over for free, but these people who successfully handle it all cost 20 yuan a piece.

This is because if they apply for a card for a customer, they will also have a commission.

This question can be regarded as the right person, I have two years of work experience in a large local chain mobile phone store, selling mobile phones to customers is also one of our tasks, and even directly linked to salary, the following will tell you the reason.

First of all, the card is indeed free, we will definitely ask the customer if they need a mobile phone card after completing the procedures after buying a mobile phone, and will emphasize that the mobile phone card is free to handle, which will even bring some free phone bills and shared phone bills, will tell customers that even if you throw it away for a month, under normal circumstances, customers will handle it, after all, it sounds very cost-effective, and the tariff of the card is not expensive, our store is in cooperation with Unicom, so the cards opened are also Unicom cards, no mobileThe purpose of sending the card is mainly to earn the cost of subsequent recharge by customers, as long as customers continue to use the card, Unicom can profit from it.

Can't think of it, right? A mobile phone store, and the basic salary linked to the task is not how many mobile phones are sold, but 20 mobile phone cards, at that time the basic salary is about 1000, except for a few high commission mobile phones, the rest are no commission, all rely on selling cards, so selling machines is not the purpose, selling cards is the key, whenever a customer buys a mobile phone, we will try our best to give him a card, even if he does not do it, we will also find relatives and friends to open the card, otherwise the basic salary will be lost.