How to optimize an account, how to do it, and what do I need to do for an account optimization?

Are you referring to account optimization, is it an auction account? If it is a bidding account, it is generally necessary to start from the following three aspects:

1. Account structure.

Divide the account into segmentation management modules such as campaigns, ad groups, keywords, and more based on product characteristics and expected goals. Different products have different ad groups and keywords, and the three are divided one by one to create a reasonable account structure.

2. Keywords.

Include the quality of the keyword and the actual business conversion rate. As we all know, the ranking of ads is determined by a combination of keyword quality and bidding. This shows the importance of keyword quality.

The quality of a keyword is related to factors such as the relevance of the ad, the historical search history of the keyword, and the destination page. The actual business conversion rate needs to be monitored and counted on the actual situation after the ad is placed. At present, search marketing tools that provide relatively complete monitoring functions include topsem developed by Tiantuo Intelligent Investment.

3. Advertising creativity and advertising page.

After the user enters the keyword, the creative and landing page of the ad directly affect the customer's user experience, which in turn affects the purchase. Therefore, how to make the ad creative more in line with the needs of potential customers, the ad landing page opens faster, and the user experience is higher is the focus of the ad creative and ad page optimization.

For the majority of business owners and optimizers, bidding promotion is a very important part of enterprise marketing promotion. In the era of scarce attention, if you want to harvest traffic and stand out from the competition of many peers, it is important to optimize your account, which can not only save time, energy, and cost, but also achieve unexpected results.

Below, we summarize several key points and precautions for optimizing accounts, hoping to help you solve the problems of account optimization in your daily work.

1. The optimization account should be appropriately adjusted according to the account situation, and the account should not be modified and operated too frequently, depending on the situation.

2. When OCPC is used in search promotion, when the traffic is small, appropriately modify the bidding and matching mode of the keyword, which will also have a certain traffic impact, but not all accounts will be effective.

3. If the click-through rate of the account is lower than that of other companies, you must first find out what factors cause the low click-through rate and how to expand the word extensively. If the click-through rate of this word is low, you can find some keywords with a high click-through rate, first look at how the corresponding ideas are written, you can write some reference to other units, and then see if the click-through rate of the core words has reached the standard we set.

5. Search for OCPC, when the CPA suddenly increases, it is necessary to check whether there are a large number of account operations, such as adding words, modifying the plan, adjusting the budget, modifying the landing page, etc.

6. Precautions when setting up OCPC: When setting up OCPC, you should choose a suitable account to build an OCPC delivery package; When entering the second level, try to avoid a wide range of adjustment accounts as much as possible, be sure to align the data, check the time period when the conversion data is better, and choose the day before the delivery time.

The whole process of account building and optimization is a must-see!

The construction of accounts is like a pyramid, mysterious and difficult to fathom. A reasonable account structure can help you better control traffic and optimize performance, and make it easier to manage your account. Today, I will explain the process of setting up an account structure for you in detail.

Account structure hierarchy.

The four-level account tree helps build a refined account structure.

Promotion plan: You can set up to 100 plan plan budget region time period plan negative words.

Promotional unit: You can set up to 1,000 units Unit Bid Mobile Computer-side bid coefficient Unit negative word.

Creative: Set up to 50 ideas (creative copywriting, picture style, access URL); There are about 4 recommendations.

In-feed promotion:

Account: You can set the account budget and the region where the account is placed.

Promotions: Set up to 100 programs; Plan budget, plan to deliver time, date, promoter, budget allocation control.

Promotion units: up to 100 units; Promote business, promotion placement, targeting settings (keyword targeting up to 2000 words), bid settings, delivery URL, custom optimization.

Creative: Set up to 25 creatives; Brand user avatars, landing page information, creative lists.

Account setup analysis.

What do you think you need to do before you set up your account structure? Audience analysis, business analysis? Do I need to determine the purpose, budget, time period and region? That's ......Keep up and keep learning

The account structure is based on the account.

A good account structure is the basis for continuous optimization of the account in the later stage, so the dimensions and structure of the account should be clear and organized.

The structure of the account is built in five dimensions: product dimension, time dimension, platform dimension, region dimension, and purchase stage dimension. Once the dimensions are determined, the units are subdivided according to the different search needs of the visitors and the nature of the keyword root. For example, symptoms, and so on.

For details, please refer to the SEM Alliance (SEMlianmeng).

In order to effectively solve the problem of difficulty in opening accounts for small and micro enterprises, the People's Bank of China recently issued relevant guidance opinions to guide banking financial institutions to optimize and reshape the bank account management mechanism and process under the premise of controllable risks, effectively protect the normal and reasonable account service needs of small and micro enterprises, and help the development of small and micro enterprises.

1. The bank recently issued the "Guiding Opinions on Optimizing Bank Accounts for Small and Micro Enterprises and Risk Prevention and Control", focusing on the optimization of the account opening process for small and micro enterprises, the disclosure of account opening services, the prevention and control of account risks, and the construction of a long-term mechanism for account opening services, and put forward more than 10 opinions.

2. Encourage banks to implement simple account opening services, electronic license applications, and government-bank linkage cooperation to further enhance the convenience of account opening services; Guide banks to improve the transparency of account opening services by publicizing account opening standards, establishing negative lists, and smoothing complaint channels; Guide banks to effectively prevent and control account risks through measures such as categorizing and grading accounts, accurately identifying suspicious accounts, and backchecking accounts involved in cases; Guide banks to achieve the organic unity of optimizing services and risk prevention and control through measures such as improving quality and efficiency assessments, clarifying the chain of responsibility for accounts involved in cases, and carrying out regular supervision and inspections.

3. At the service window of the Baoshan Branch of the Bank of Guizhou, the person in charge of a company in Guizhou is handling the business of opening an enterprise account. Xinhua News Agency reporter Li Qianyu photo The relevant person of the People's Bank of China said that the bank should strictly implement various work measures, effectively solve the difficulties and blockages of small and micro enterprises in opening accounts, and reduce the adverse impact on normal bank account services due to risk prevention and control. In the next step, the People's Bank of China will guide banks to conscientiously implement the work arrangements put forward in the opinions, continue to increase assistance to small and micro enterprises, and further optimize the business environment.

4. The People's Bank of China has also issued the "Business Guidelines for Simple Account Opening Services for Small and Micro Enterprises" and the "Guidelines for the Negative List of Standardized Bank Account Opening Services for Small and Micro Enterprises".

Fourth, in order to further implement the optimization of the business environment, promote the reform of "delegating power, delegating power, delegating power, and improving services", help the development of the real economy, and firmly establish the service concept of "such as cong payment for the people", the Banner Associated Press has actively taken effective measures to further reduce the time for enterprise account opening, reduce the cost of enterprise account opening, and provide convenient account opening services for enterprises by publicizing the account opening process, time, fees and information, opening the best appointment channel, supporting the needs of simple account opening, setting up green channels for small and micro enterprises to open accounts, reducing payment and settlement fees, etc., While improving the service of corporate accounts, we should prudently verify the reasonableness of the company's account opening and the authenticity of the willingness to open an account, continue to strengthen monitoring, strictly control the risk of opening an account, and truly achieve "payment for the people, it is not difficult to open an account".

How are you bidding friends? I wonder how you guys are doing? Is it still a hard price adjustment every day?

How do you do account optimization? Let's write about how I do account optimization, please advise. Before we get into that, let's talk about why we should do account optimization.

Because of a set of systems developed when bidding for accounts, Du Niang's characteristics are change, change, change so that you don't pay attention to it all the time, adjust, to be honest, this is the way to survive. Okay, let's get started. One:

The keyword quality of the account is changing, it will change with the display and clicks, and there will be no clicks for a long time, and the original three-star quality keywords may become two stars, so we have to regularly sweep the low-quality hail keywords, as for how to sweep, you can use the keyword and quality column to look at the two eyes. 2: Due to the constant adjustment of competitors, if we do not make corresponding adjustments, we may spend hundreds of dollars in vain every day, and at the same time, we must pay attention to whether it has been maliciously clicked.

Three: The optimization of the account is not only about adjusting, adjusting the price and adding words, but also about analyzing the situation in the past month to see if it is necessary to change the strategy, such as the account of doing medical treatment, the words that have been pushing the hospital and ** recently, whether to pay more attention to the words of the symptoms, the tilt of the overall plan, and the burial of fiber is an indispensable thing for account optimization. That's it for today.,I don't know if there's anything wrong with bending your fingers.。。。