How can bidders quickly improve their capabilities?

A good bidder needs to have the following 5 abilities.

If you break down the "ability to analyze a project", it is:

1.The ability to portray a crowd and understand who the target users are?

2.The ability to analyze the needs and clarify what the target user wants?

3.The ability to analyze products and understand how to acquire users?

If you break down the "ability to structure your account", it is:

1.Ability to formulate promotion strategies according to the current situation of different industries2Ability to skillfully build accounts based on promotion strategies.

3.The ability to expand and segment words according to the account structure.

If you break down the "ability to analyze data", it is:

1.Use tools to make statistics on the effect of data.

2.Proficient in various data analysis methods, and able to quickly identify problems from themIf you break down the "account optimization ability", it is:

1.Ability to optimize accounts in a timely manner based on data analysis2The ability to adjust the delivery strategy in a timely manner based on the data from the perspective of account performance If you break down the "ability to control traffic", it is:

1.The ability to control traffic using the "Direction Hierarchy".

2.The ability to control traffic with actions such as "bidding, matching"3Ability to use "creativity" to control traffic.

4.The ability to control traffic using "demand".

Project analysis skills

First of all, the first item is: the ability to analyze the project.

Bidding is to spend money to buy traffic, we want to convert this traffic, so how to convert? Know yourself and know your opponent, and you will not be defeated in a hundred battles. Only if we know our users, our products, and our competitors well enough will it be easy to convert.

Ability to structure accounts

In auction promotion, account building is a must-have capability for us. A reasonable account structure can help us better manage account traffic and performance.

Data analysis capabilities

In the process of promotion, we will also encounter many problems, such as poor conversion effect, sudden account no consumption, clicks and no dialogue...And we need to find out the cause of the problem through data analysis, and then prescribe the right treatment.

Account Optimization Capabilities

Account optimization, to put it bluntly, is the process of making the account perform better, and as a bidder, if you want to reach the top, then you must have the ability to optimize the account.

The ability to control traffic

As a bidder, we must not only be able to drain traffic, but also control it. Otherwise, it is a waste of life to hold tens of millions of dollars. In the process of promotion, we need to know: what kind of traffic to get? How much does it cost?

From the perspective of development, we can simply summarize it into two types, one is vertical development and the other is horizontal development.

Vertical development: that is, from the front-line bidder - bidding supervisor - project supervisor - network supervisor - network director. It is to be promoted step by step according to the bidding specialist you are doing now, this process is not so easy, you have to learn a lot of knowledge and skills in addition to bidding, because a network director can't just know bidding technology, right?

Copywriting, planning, bidding, and management are also necessary, but it takes a certain amount of time to accumulate and improve.

Horizontal development: After you do a good job of bidding, you can learn copywriting planning, construction, network consulting, planning, marketing, operation and so on. This will help you find what interests you.

Because every company or team has more or less employees who have been promoted to a greater or lesser extent, that is, "employees who can't be promoted". Some of these employees are unable to meet their expectations or fail to meet their commitments because their work performance is not up to standard, or they are qualified and capable of promotion, and the company cannot meet their promotion needs for various reasons. The inherent characteristics of the pyramid structure and the increasingly flat organizational structure have accelerated the pace of employees towards a period of stagnation in promotion.

Sooner or later, almost all people will experience this structural stagnation in promotion, because the higher they climb, the more limited the number of positions, this phenomenon is especially obvious in hierarchical organizations, and the pressure of the company to "reduce the level" is more and more obvious. This part of the backbone employees is highly ambitious, pays attention to personal development opportunities, and does not have high requirements for salary, so if you want to retain them, you must find another way. So we often see colleagues changing positions in the same company, which is also a good experiment.

If you want to quickly improve your ability, you must do more, listen more, and learn more. I think practice makes sense, and if we want to improve our ability, I think the most important thing is to do it first, and then find someone to give you reasonable advice, and then you can combine other people's opinions and your own ideas to do it.

I think I also have a certain understanding to improve my ability, because the work I am doing now is not actually what I want to do, and the work is not my major, but many people say that I am very suitable for this job, and I myself am sometimes confused. Their evaluation of me is that I have improved very quickly, and I have summarized some of the key points of improvement, in fact, the main thing is to listen more.

In fact, I especially like to listen to others, that is, when others are doing things, I will also listen to others when they are doing things, including sitting in the car, and I will also listen to others chatting, in fact, it is not eavesdropping, but listening openly, from which I can really learn a lot and improve a lot.

The following is the table of contents of mind maps:

1. Bidder's daily work flowSecond, the core of bidding promotion3. Project analysis1.Population analysis.

2.Requirements analysis.

3.Product analysis.

4.Competitor analysis.

5.Develop an account strategy.

Fourth, account building1.Account building dimension.

6. Creativity1.The creative writing process.

2.Qualified Creative Criteria.

3.Creative Writing Skills.

4.Criteria for the correct selection of footage.

7. Landing page1.Landing page design principles.

2.Landing page design tips.

3.Landing page design process.

4.Landing page design considerations.

5.Form design.

6.How to tell if a form design is good or bad.

8. Data analysis1.Direction hierarchy dimension.

2.Operational hierarchy dimensions.

3.Account-related dimensions.

9. Customer service skills1.Opening Statement Production Requirements.

2.How to formulate a script.

10. How to quickly take over old accountsTen.

1. Marketing theory

Ten.

Second, the daily account problem

1.There are clicks and no dialogues.

2.Malicious clicks.

3.The effect decreases.

4.The average is high.

5.Refined delivery.

Ten.

3. Daily account optimization skills

1.How to avoid burning money in your account.

2.Account conversion tips.

4.Results-oriented.

The following are some screenshots (due to the large amount of content, the so part is displayed):