What are the different statuses of auction promotion creative, and what do they mean?

The campaign status reflects the current promotion status of the campaign and includes the following 4 statuses:

1.Valid:

It means that the promotion plan can be promoted at present, but whether the promotion results can be displayed online normally is determined by the status of the account, promotion plan, promotion unit, keyword creativity and other levels, you can click on the small light bulb to view the details.

2.Pause Promotion:

Indicates that the campaign is paused, and the keywords and creatives in the campaign will not appear in the online search results until you click "Enable" to unpause the campaign.

3.In a pause period:

4.Insufficient budget:

Indicates that the campaign has spent more than the budget you've set for the campaign that day. When the campaign is in this state, the keywords and creatives in the campaign will not appear in the online search results.

In different placements, the creative of the auction ad will be presented in different ways:

Promote "Location:

The title section shows all the text, and the description part is displayed in broken lines by putting Description 1 and Description 2 together.

The title part shows all the text, and the description part only displays Description 1 in a single line, not Description 2.

Right Promoted Position:

The title part shows the first 28 words, and the description part only displays the description in 1 fold.

Click on the small bulb that is not suitable for promotion, there will be reasons that are not suitable for promotion, according to the reason it said, just change it to hunger, and generally Fengqing has the following reasons:

1. Infringing on someone else's registered trademark.

2. Exaggerated words such as "most" and "first" and words that affect fairness appear in the creativity.

3. Sensitive words.

4. The URL of the idea cannot be opened.

5. The intention of creating a bad line is judged to be incompatible, or the wildcard is not used properly.

Summary. Hello, glad to answer for you! The outstanding feature of bidding advertising is that it covers the mobile phone and PC side, and has a wide coverage. The user group is very large, and the design of the promotion page is often simple and convenient, which is in line with the user's browsing habits.

Hello, glad to answer for you! The outstanding and scattered characteristics of bidding advertising are that it covers the mobile phone and PC terminals, and has wide coverage. The user group is very large, and the design of the promotion page is also simple and convenient, which is in line with the user's browsing habits. Shed Brigade.

Bidding lead-sensitive advertising is a new form of online advertising that is placed and managed by users independently, and is paid according to the advertising effect by adjusting the ** to carry out false envy rankings. With a small investment, auction ads can generate a large number of leads for your business and directly improve performance. Moreover, the flexible billing and management methods allow you to control the delivery of ads at any time, and get a big return on the cost within your budget.

1. Cover the mobile phone and PC side, and cover a wide range. The user group is very large, and the design of the promotion page is often simple and convenient, which is in line with the user's browsing habits. 2. As long as the keywords are correct, it is easy to capture accurate users.

The platform will automatically push to the precise group, and at the same time, it can also analyze the user's consumption habits and hobbies from the user's clicks, which is conducive to digging out the pain points of more users. 3. Targeted promotion can be set. It can design the delivery area, time, place, RI period, and consumption per RI, which can be flexibly adjusted and optimized at any time.

There are still many factors that affect the effectiveness of bidding promotion.

Before this question, let's take a look at the basic process of bidding for bird steak promotion. The user searches for keywords - matches the keywords promoted by the sales auction - creative display - the user selectively clicks - enters the landing page - finds what he needs - consults and places an order.

The basic process can be said to be something like this.

Well, the influencing factors.

1. Keyword layout. The more precise the keyword, the clearer the purpose, the better. For example, selling tourist tickets, Suzhou Humble Administrator's Garden, this word can not be reflected, Suzhou Humble Administrator's Garden tickets, this word is more accurate, Suzhou Humble Administrator's Garden tickets ** buy, this word is more accurate.

2. Creativity. Creativity, as the name suggests, must have "creativity", a simple title and a few descriptions, can attract users to click in a short time, and a good click-through rate can ensure the user's visit.

3. Landing page. It's often said that the ideal landing page is one type of keyword that matches a landing page. After the customer sees the idea, click in and match the creative description, which can correspond to the keywords searched by the customer and solve his problem, which is a good landing page.

Bid on ideas.

Principles of Creative Writing.

Creativity needs to be concise and concise.

Emphasize the strength, uniqueness, and professionalism of the product or service provided.

The writing complies with the relevant standards (legality, character length, special punctuation, etc.).

Write specifications. Limitations on length.

There are the following restrictions on the length of creative headlines and descriptions for auction ads:

1. The maximum length of the creative title shall not exceed 50 characters, and the maximum length of each line description shall not exceed 80 characters (Note: 1 half-width English, number, symbol is 1 character, and 1 full-width English, number, character or Chinese character is 2 characters);

2. When the idea contains uppercase English letters, the number of characters allowed to be submitted by the system will be reduced in order to ensure the online display effect. When you see a prompt that says "Typing too long is already affecting the presentation", be sure to control the creative length.

Creative Writing Skills.

1. Highlight the characteristics of products and services, company advantages, etc.

For example: education and training customers, the title can highlight the regional signs, product and service characteristics, **, etc., and the description can highlight the product and service characteristics, company commitments, etc.

2. Write around the theme of the unit, highlighting the relationship between the search term and the actual business.

3. It is best to include the content of **, ** or promise. The more information you include, the more specific the better, and try to avoid adjectives that don't make sense.

For example: excellent quality, high quality and low price, etc. The advantage of writing this way is that it gives netizens clear information to help them decide whether they should click on it or not, and increase the conversion rate.

Fourth, add some call-to-action words or appeal points appropriately.

5. For the same product or service, write from different selling points around the theme of the unit.

For example, customers who sell flowers can write 1 ** idea, and then write 1 delivery idea, that is, for the same product or service, write from different selling points, grasp the psychology of the potential audience, and combine the research results of click-through rate.

6. Appropriately add syntax-compliant "!"., punctuation.

The use of normal punctuation marks can also help to improve click-through rates and attract the attention of netizens, but be careful to use them reasonably and follow the review standards to ensure the experience of netizens.

7. Use concise phrases. Avoid using short sentences with the full name of the company or the full name that are too long to occupy the character space, unless the client's company or brand is very attractive.

A variety of creative presentations, such as arrows or rectangles, can help increase click-through rates.

In the professional version, the display form of creativity in the foreground has changed, and you can use the three-line form of creativity to change and combine, such as arrow shape (short length), rectangle (same length) or trapezoidal shape (forward ladder, inverted ladder), etc.