What do you think about the sudden closure of 1,200 branches in Zara?

It can improve the quality of clothing for urban residents. Since Zara came in, it can be said that people's clothing grades have regressed to the era of local stalls.

I think it's too extreme for them to close so many stores. It needs to be reconsidered, and this approach may be better.

I think it was caused by poor management, and there were a lot of problems with the management, so I had to close several branches.

In fact, I think there may be some accidents on this platform, so it needs to be rectified to be able to better maintain.

I think it's normal.,Zara closes all the stores that are not doing well.,It's okay to close.。

So,The closure of ZARA's store this time is a clear signal that the company wants to invest in the e-commerce field. After all, ZARA's own ** is just right for the normal consumption level of online shopping groups, once the transformation is successful, there is indeed no need for so many offline stores, and it is wise to close stores in the cold winter.

I think it's possible that these European and American clothing stores are almost unable to open in China now, such as F21, AA, Martha, etc., which were closed before, and people don't seem to like to wear these anymore.

I think it may be, maybe it's because Zara wants to change the new sales model, so it may have to close some of its branches first and create a new model.

I think this brand is really going to be reshuffled, because this brand does have a certain amount of controversy.

It's not about reshuffling, it's about changing the operating model, and closing the stores that are not doing well.

Just zaraOn the one hand, it is due to the company's positioning and corporate planningOn the other hand, due to the rise of domestic fast-selling brand clothing, it has created a certain competitive advantage for these foreign clothing companies.

With the impact of the current epidemic on people's lives and economy, it has also caused a certain dilemma for some fast-moving clothing industries. It is foreseeable that Zara's related brands will choose to close their stores because it is difficult for long-term corporate positioning to adapt to the existing changing people's consumption habits and shopping methods.

Although there are multiple brands of ZARA, the homogenization is serious, and the quality of the clothing is also complaining.

I myself have collected some relevant information on the selection and purchase of clothes, and many people think that ZARA has carried out strict quality control of clothing due to its positioning as a fast fashion clothing company. Although there are multiple brands, the quality of its related clothing and clothing production lines are extremely similar. It makes it more difficult for ordinary customers to buy.

The impact of the epidemic has reduced people's pursuit of fast fashion trends and purchase methods.

At the same time, it should be noted that with the continuous continuation and impact of the epidemic. Many apparel companies have suffered from certain financial and cash flow crises. In this case, the existing people's lives tend to be preserved and used sparingly, which affects people's pursuit of fast fashion clothing trends and purchase methods, which reduces the clothing sales and profits of many FMCG clothing industries.

The old-fashioned thinking of many apparel companies makes it difficult for them to make appropriate track changes under the impact of the epidemic. <>

The rise of domestic clothing brands has created a certain competitive advantage and impact.

With the continuous rise and change of the domestic garment industry, some clothing brands without any cost performance have been strongly contested and eliminated. Under the influence of multiple factors, in order to maintain the company's basic profit and cash flow, ZARA chose to close its online store and withdraw from the Chinese market, which is itself a foreseeable situation. <>

The first reason is that Zara's parent company, fast fashion giant Inditex, announced its financial report for the first quarter of fiscal year 2022, with revenue of about 6.7 billion euros in the first quarter and net profit of 100 million euros, a year-on-year increase of 80%. Data shows that since the beginning of this year, the starting price of ZARA every month has increased by more than 10% compared with the same period last year. Despite the encouraging growth, fast fashion brands still face many challenges.

The second reason is that not only ZARA, but also fast fashion brands such as H&M and Uniqlo are also facing an embarrassing situation in the Chinese market. On March 31 this year, H&M's Monki Tmall official *** closed the store, and the whole store products were removed from the shelves from April 1. On June 24, H&M closed its first mainland store on Huaihai Middle Road, Shanghai, which had been in business for 15 years.

Previously, the parent company of another fast fashion giant, Uniqlo, disclosed in its 2022 interim report that Uniqlo's sales revenue in the Chinese market declined, and 133 stores were temporarily closed in Greater China.

I think the most important reason is that it can't adapt to the development trend of localization, and in addition, in the current epidemic, it is too difficult to make money, and the fans are not strong enough to support its sustainable development.

Due to the impact of the new crown epidemic last year, we minimized the financial losses caused by offline stores. In order to expand online business, the company gradually promotes the development of e-commerce platforms. Although many offline stores have been closed, their group has also increased the industrial layout of the online market and expanded the sales scope on the market.

On January 8, Inditex Group, a company of fast fashion brand Zara, announced the closure of three brand stores in the Chinese market.

Because ZARA is a fast fashion consumer brand, with the continuous improvement of its ** level in recent years, many consumers have given up ZARA to other fast fashion consumption platforms, and the new crown epidemic has not been well suppressed in Western Europe, resulting in the closure of many stores in China。The company said that the pandemic has had a huge impact on their business and has had a huge impact on sales. Therefore, the group plans to close more than 1,000 stores in the first quarter.

And these commercial businesses aimed at young audiences are likely to grow exponentially within this year. Their closure of offline stores can be seen as a means to stop losses in time, especially in this whole social environment, where the performance is not good. However, they have also gradually adjusted their offline channel strategy, in stark contrast to the previous way of casting a wide net in many regions, they have launched a road to build a large brand, giving full play to the role of urban coordinates to broaden their business scope.

This means of carrying out large-scale research can enhance the brand effect to a certain extent. However, the tastes and standards of Chinese consumers are also very diverse, so it remains to be seen whether fast fashion brands can further develop in China. A fashion brand, it not only needs to pay attention to design, but also quality issues and marketing issues will become an important driver of its development.

This time, I think that now that online platforms are convenient for everyone to shop, it is very normal that physical stores cannot survive.

Normal. Whether it's a brand or a product, there's always a period of recession, and that's the market norm.

Insufficient ability to consume offline. So I think they're about to go into e-commerce.

Business is not good. This year, due to the impact of the epidemic, many stores have closed, and I think it is normal for them to close.

There should be some May 1st, 11th ** week.

However, Zara's ** is uneven, and online shopping is also good.

Isn't there a discount in every big city when the season changes? (Shanghai in August and autumn** I went once).

It's really hard to earn you 30 points!

The sale time of ZARA is generally around the end of June and December 31 and January 1.

beforeA few days later, Victoria's Secret, a smash hit lingerie brand, suddenly declared bankruptcy.

Before everyone could react from the shock, another well-known high-street brand ZARA, announced another bad news - ZARA's parent company, Inditex, saidWill close 1,200 stores worldwide in the next two years!

With nearly 7,500 retail stores in 96 countries, Inditex plans to permanently close approximately 16% of its stores worldwide.

This wave of global store closures will not only affect Zara, but also the company's many brands such as Massimo Dutti and Pull & Bear.

However, the spokesperson said that the closures were only for smaller stores.

It's unclear whether Zara stores in Australia will be affected.

During the pandemic, the global retail industry has taken a sharp turn for the worse, and no one has been able to swim against the current. Inditex's global store closure this time is really unbearable.

According to the company's financial report for the first quarter of 2020, during the epidemic, 88% of its stores were forced to close, and global sales fell by 44% year-on-year, resulting in serious losses.

Although brick-and-mortar sales are difficult, they have found a new way out during the pandemic!

They noticed a significant increase in online sales, even though physical sales had plummeted.

The first quarter saw an overall increase of 50%!

As a result, the company developed a new strategic planIn order to cater to the shift in consumer behavior from offline to online, its brands will focus on online sales in the next three years, so that consumers can buy what they like anytime, anywhere.

In the long run, ZARA's global store closure is both a crisis and a turning point, with opportunities and challenges coexisting. Consumer habits have indeed shifted significantly during the pandemic, and it's unclear if that will continue to be the case after the pandemic ends. Is the future of the sales industry really going to change to the "stay-at-home economy"?

The main reason is that because the company has lost a lot of money, it was forced to close the store, and there is no way to support it.

Because of the recent impact of the new crown epidemic, the amount of ** is not particularly large, which has led to the rupture of the capital chain of individual stores, and they are forced to close their stores.

ZARA's parent company said that in line with the consumption habits of consumers during the epidemic, coupled with its continuous analysis of Chinese consumers' consumption needs, its young brands will put down and vigorously develop e-commerce, and only retain the operation of ZARA, Massimo Dutti, Oysho and Zara Home offline in China.

Market reasons. The reason why the business can't survive is that the style can't keep up with the aesthetics of today's young people, and there are more and more competitors.

Mainly under the influence of the epidemic, the passenger flow has decreased, so the turnover has decreased, resulting in insufficient profit support. So a lot of stores are closed.