What are the good ideas for the cake shop operation to turn around the loss

1. Treat customers to seek their opinions diligently, so that you can understand the needs of customers, and also make customers feel that you value him.

2. Try to deliver as much as possible, and some customers don't care about adding more delivery fees.

3. Send more discount cards and advertise, some customers tend to have large and long-term consumption with discounts, and customers with discount cards must be doubly enthusiastic about service.

1. Check whether your cake color is good-looking (solicit customer opinions).

2. Check the quality of your cake (whether it meets the taste of consumers).

3. Whether the environment and health meet the requirements.

creating new genres; People-oriented, produce healthy and affordable cakes.

Nine reasons why ten cake shops lost money:

First of all, the market is highly competitive. Nowadays, there are many cake shops and the competition is fierce. Moreover, the difference between cake shops is not large, and it is difficult to stand out in the homogeneous market competition.

Second, personnel management is improper. Cake shops are usually family or individual businesses that lack professional personnel managers. In this case, it is difficult to control the quality and work mood of the guesser, resulting in unstable service quality and affecting word of mouth.

Moreover, the raw material ** is too high. The quality of the cake directly depends on the raw materials, but the quality of the raw materials is unstable due to the changes in season, region and quantity, which directly affects the cost of the radical type, so that the cake shop is facing a lot of cost pressure.

In addition to this, the lack of marketing strategy is also one of the reasons for the loss. Cake shops often rely on traditional methods of word of mouth to attract customers, ignoring the importance of online marketing and social marketing. Cake shops should seize the opportunity of the Internet age and use new methods** to attract customers.

Finally, the lack of professional knowledge of managers and the rupture of the capital chain. Many cake shop managers lack the necessary professional knowledge to analyze market trends, master management skills and adjust business strategies, and losses are the inevitable result. In addition, the rupture of the capital chain is also one of the main loss factors, and entrepreneurs often find it difficult to survive when they do not have enough economic strength, resulting in losses.

To sum up, the reasons for the loss of nine out of ten cake shops include fierce market competition, improper management of lead by personnel, high raw materials, insufficient marketing strategy, insufficient professional knowledge of managers and broken capital chain. Entrepreneurs should carefully analyze these situations and take effective measures to reduce the risk of loss and improve performance to achieve profitability.

The profit of opening a cake shop is about 30%.

Opening a birthday cake shop, the investment is not high, the operation is simple, and the area is small, which is very suitable for small business owners. As long as your cakes and desserts taste fresh and unique, and you can gain a trusted reputation, it is easy to attract consumers from all walks of life.

If you want to open a cake shop, you need to find a good location, and after that, you don't have to worry about customer traffic. Nowadays, the cost of making cream cakes and so on is very cheap, so each of us can open a brand cake shop franchise store, in fact, the profit of the cake shop is relatively high.

Cakes are very popular, the main ingredients of cakes are flour, eggs, cream, etc., containing carbohydrates, proteins, fats, vitamins and minerals such as calcium, potassium, phosphorus, sodium, magnesium, selenium, etc., which are easy to eat and are one of the most commonly eaten pastries.

The cake is sweet, the cake is happy, the cake is also happy, different cakes represent different moods and meanings. Birthdays, love, weddings, at such an important moment in life, of course, should be shared with relatives, friends, lovers, confidants, and even classmates and colleagues, so as to become an unforgettable moment of life gathering in memory. The demand for cakes is large, and the market potential is endless!

The profits and risks of a cake shop are as follows.

There are many varieties of cakes, pastries, breads, etc. in the cake shop, and the profit is considerable, as follows.

Birthday cake. It is an important part of opening a cake shop. Among all the products, the profit of the birthday cake is the highest, the profit of 6 inches (diameter 226mm) is 20%, the profit of 8 inches (diameter 273mm) is 25%, the profit of 10 inches (diameter 320mm) is 30%, the profit of 12 inches (diameter 370mm) is 35%, the profit of 14 inches (diameter 410mm) is 40%, the profit of 16 inches (diameter 470mm) is 45%, and the profit of 18 inches (diameter 320mm) is 50%.

If we use our birthday cake marketing plan to increase the amount of birthday cakes per day, the profit will naturally be higher.

The investment risks of a cake shop are as follows.

1. Store selection accounts for 50%, personal factors account for 20%, franchise master system management accounts for 20%, and self-management accounts for 10%. If your cake shop is not the first store in the street or community, you will have to spend more financial resources and "tricks" to attract customers, because it is difficult for customers to change their consistent tastes.

2. Small business must be done within its means, and the personal harvest is better in twice the amount of investment, and do not advocate borrowing money and do not invest many people.

3. Evaluate your interpersonal relationships reasonably.

1 4 of the turnover of the shed.

It is generated by personal appeal.

4. This is what must be paid attention to when joining the cake shop, it is necessary to carefully select the franchisee, judge the production capacity of the enterprise, understand the rules of joining, master the profit calculation, know yourself and know the other, in order to achieve a win-win situation.

Cakes and desserts are a favorite of modern people and have become a fashion lifestyle. To open a cake shop, the investment is not high, the operation is simple, the area is small, and the profit is high. As long as you learn the technology of cake and bread baking, cake and dessert products taste good, reasonable, and can gain a trusted reputation, which will easily attract various cake baking enthusiasts.

The profit of a cake shop is generally between 10%-25%. A cake is sold for 200-300 yuan for dozens of yuan, and the profit has doubled ten times, which makes people feel that it is indeed very profitable, and the cake shop investment in Liang Yan is not high, the operation is simple, and the area is small, which is very suitable for small business operators.

There are many reasons, among which the key is the choice of brand and the location of the store, in addition to various costs, internal homogenization, etc., many factors are the reasons that affect the business of cake shops.

There can be many reasons why a cake shop loses money, and here are some possible reasons:

1.Fierce competition: There are a lot of competitors in the market, and it becomes difficult to attract customers.

2.Poor sales: The method of displaying and promoting the cake is not appealing enough, resulting in a drop in sales.

3.High costs: Expenses such as material costs, rent, employee salaries, etc., are too high, resulting in lower profit margins.

4.Improper marketing strategy: Not having an effective marketing plan or failing to properly communicate the brand image.

5.Product quality issues: Cake taste, freshness or appearance problems that do not meet customer expectations.

6.Poor operation management: Problems such as unreasonable business hours and improper inventory management affect operational efficiency.

8.Unreasonable location: The store is located in a less prosperous or inaccessible area, or it is not able to attract enough traffic.

9.Changes in customer demand: Consumer preferences and needs in Qingshan have changed, and they have failed to follow up and meet market demand in a timely manner.

These are just some of the possible causes in a farrow, and the specifics of each cake shop may be different. Running a successful cake shop requires a comprehensive consideration of market, competition, cost, quality, and management factors. <>

As one of the more popular delicacies in contemporary society, the industry market is also relatively hot, the key is that the dividends are continuous, and there are many business opportunities, which has attracted the attention of many investors!

With the increasing demand for cake delicacies, there are more cake shops on the market, countless brands, fierce competition, and many people have opened cake shops one after another, but it is not difficult for careful friends to find that nine out of ten cake shops are the reason for losses, and there are only a few dry Qi who can make money without money.

What is the reason for the loss of nine out of ten cake shops? There are many reasons, among which the key is the choice of brand and the location of the store, in addition to various costs, internal homogenization, etc., many factors are the reasons that affect the business of cake shops.

Every cake shop owner wants his cake shop business to prosper, wants the lowest cost, maximizes profits, and then reduces costs.

Xu Hui will help you easily resolve the contradiction between profit and cost.

Exquisite cake shop.

Buy less raw materials and buy more often.

Experienced chefs know the normal sales of their cake shop. Based on this, be aware of this. How many originals are needed.

As many raw materials as you like, you should purchase more than a few times when you encounter the peak season of cake sales. Don't do it for the sake of saving trouble.

In order to sell quickly in the peak season, a lot of them are purchased at one time, and once the expiration date is passed, it will cause waste. Even if the expiration date has not passed, the library.

The stored goods should also be used up as much as possible before entering, so as not to deteriorate for a long time and affect the quality of the cake. In short, in the purchase of raw materials, if you grasp it well, you can save a lot of costs for the cake shop.

Adjust business strategies.

Purchasing personnel should keep abreast of market information and changes in raw materials, and notify the cake chef in time, so that the cake chef can follow the market information and.

Adjust the products of our store in time for changes in raw materials. When the quality of raw materials changes, but the corresponding products are selling well, you can purchase more products that are low and more resistant to storage. For the most expensive raw materials, a slight fluctuation in the market will cause costs.

Large**, you should also pay attention to adjusting the price of the cake at any time.

It's too long, and that's the "first-in, first-out" principle.

Be skillful in packaging.

Give him a beautiful enjoyment visually, and at the same time he will feel that it is worth the money. Delicious cake funds are separated to motivate employees.

Fixed assets should be separated from current assets, turnover and gross margin should be linked to employees' salaries, and employees should be encouraged to participate in baking management.

The quality should be guaranteed, and the quality of the purchased raw materials should be guaranteed. If there is a situation where the inferior is superior or the lack of two catties, the acceptor shall refuse to accept; Initial processing.

personnel should not be processed; Pastry chefs have the right not to make cakes; The waiter has the right not to **. Only the interlocking can guarantee the eggs.

The quality and reputation of the pastry shop, the good raw materials purchased back, should be used to the best of the best, and good steel should be used to the blade.

Take a small shop of about 10m2 as an example).

Start-up assets: about 10,000 yuan.

Equipment investment: 1The rent is 5,000 yuan.

2.The façade decoration is about 2,000 yuan (including store decoration and light box).

3.The shelf and selling table are invested about 1,500 yuan.

4.Employees (2) need 500 yuan for uniform clothing.

5.The largest investment in machinery and equipment: 80,000 yuan (including a full set of equipment for making cakes).

The first purchase payment: flour, cream and other raw materials, about 6,000 yuan.

Estimation of economic benefits

Monthly sales (average): 21,000 yuan According to the assessment of relevant insiders, the monthly sales of such a small cake shop can reach 21,000 yuan after the operation is on the right track.

Monthly expenditure: 14,033 yuan rent: the best location is in a densely populated residential area, a community commercial street, and a lot close to children (such as near a kindergarten or playground), about 5,000 yuan.

Cost of goods: about 30%, about 5,000 yuan Personnel salary: 10 square meters of small shops need 1 cake master, 1 waiter, a total salary of 2,000 yuan.

Utilities such as water, electricity: 700 yuan, equipment depreciation: 1,333 yuan per month for 5 years.

Monthly profit: about 6967 yuan, according to this estimate, the investment can be recovered in about one year.

Risk and Restraint Analysis:

If your cake shop is not the first store in the street or community, it will cost more financial and material resources"Tricks"to attract customers, because it is difficult for customers to change their consistent tastes.

It depends on the local consumption level, but it is generally not low, and the same thing is much more expensive to make cake bread than pancake steamed buns.