What is Drive thru Promotion? What are the promotion skills of the through train

**Through train promotion, with a click, let buyers enter your store, generate one or even more in-store jump traffic, this point-to-area association effect can reduce the overall cost of promotion and improve the overall store association marketing effect.

At the same time, the through train also provides users with the best-selling single product activities on the homepage and the hot-selling single product activities of various channels, as well as the exclusive activities for through train users with various resource integration from time to time.

If you want to operate, then specifically to open, the store needs to be full of 2 hearts of credibility to open. The next step is to find keywords, bid for display, and improve conversion rates! Hope!

Through train promotion is tailored for full-time ** and Tmall sellers, pay-per-click performance marketing tools to achieve accurate promotion of babies for sellers. It's a new search bidding model.

The bidding results can be displayed not only on the Yahoo search engine, but also on the website (in the form of a new + text). Each product can set 200 keywords, sellers can freely price for each bidding term, compete for the ranking position, the ranking position can be queried by Taoda search, and pay according to the actual number of clicks. (The minimum bid for each keyword is 99 yuan, and the minimum bid for each increase is yuan).

The higher the bid, the higher the ranking, the more likely it is to be shown, and the more traffic it will bring. Optimization strategy: Adjust keyword bids based on conversion data and delete keywords with more than 100 impressions and 0 clicks in the past 30 days.

According to the conversion data, find the top 50 keywords in the transaction and increase the keyword bid. Based on the conversion data, rank the cost of keywords from the highest to the lowest, and reduce the bids for keywords that convert less than 2%. In just one week, click conversions increased by 142%.

That is, the category attributes selected when the baby is put on the shelves must be correct and complete. For example, on the shelves is a chiffon long skirt, the attributes of the baby are: fake two-piece, chiffon, printed, sleeveless, buttons, splicing, length of more than 126 cm, vest skirt and other information, you must choose all when checking.

Set the promotion title of the baby. Babies participating in the through train can have two titles, each with 20 words, so be sure to make good use of these 20 words. The content of these 20 words tries to put the most relevant words of the baby into it, such as the chiffon dress just mentioned, which is a bohemian beach skirt, so you should fill in this information as much as possible.

The above content reference: Encyclopedia-**Through train.

Through train promotion skills:

1. Set up the delivery platform: Generally, the proportion of in-station discounts on the wireless end will be higher, generally between 120 and 150%, this is because according to the consumption habits of consumers, mobile phones are the current general trend, and the overall traffic of the wireless end is larger, so the proportion is generally higher.

2. Delivery time: The delivery time can generally be selected according to the industry template, and the later adjustment is made according to the situation of the visiting time period of the shop in the business staff. Unpopular categories need to do a full investigation and comparison to set their own time templates.

3. Delivery area: The delivery area needs to be selected according to the situation of your own store and the situation of the industry, such as not placing in remote areas or not in the main purchase area of the store, so as to save costs and so on. For example, if you sell snow boots, sellers of large cotton jackets can focus on the northern region, avoiding tropical Hainan and other regions, and those who sell raincoats and rain gear can put them in the Jiangnan area where there is more rain, etc.

There are several aspects that you should pay attention to when promoting your branding:

1. The brand positioning should be clear.

For the brand promotion of real estate projects, the accuracy of brand positioning is directly related to the effect of promotion, and brand positioning is to be determined in combination with the current situation, advantages, market, and vision of the project products.

2. Shaping brand value.

In addition, it is necessary to set the brand logo and interpretation, advertising slogan and interpretation, and improve the brand culture and brand story.

3. Form content and attract customer attention.

**Through train promotion, with a click, let buyers enter your store, generate one or even many times of in-store jump traffic, this point-to-area association effect can reduce the cost of overall promotion and improve the associated marketing effect of the whole store.

Two are very important: those that are irrelevant to their own babies are not set, and those that do not conform to the reality of their own babies are not set.

Clause. 3. The quality score makes full use of the amusement.

When setting keywords, click on the right side to appear the quality score, move the mouse to there the mountain cover will have the corresponding score will appear, it is best to choose a new keyword with a higher quality score.

Through train promotion skills:

The choice of keywords should be planned in the early stage. According to the main core words to select the group difficulty, so that whether it is from the weight of the keyword quality score of the through train, or the weight of the baby title search, the improvement will be faster. Instead of just remembering which word to add, so that it is more difficult to add words without a plan, only if you choose the keywords accurately, will you get the accurate traffic group.

If your competitors have a higher quality score than you, they will naturally have an advantage over you, and here are some of the factors that affect your quality score in a rough rundown. There are many influencing factors for quality scores, mainly according to the specific situation of your store and data analysis to optimize and improve, I won't talk about it in detail here, I have shared an article about quality scores before, you can take a look.

More and more merchants are opening stores in **, the pressure of competition is definitely increasing, in order to make their old stores have a better ranking, merchants need to do a lot of efforts. In fact, the meaning of this word is that the merchant to occupy the ranking position, stuck in this position, and then go to optimization, the advantage of this is that the bid does not need to be set very high, the ranking can also be high, and the bid of the through train will be lower and lower.

Fourth, the precise crowd.

In the establishment of the population, we must know how to make trade-offs, and screen by observing the changes in the data. The setting of the crowd can't be too extensive, too wide is the same as not setting, just like if you set up a "Korean version of the girl", this range is too big, no matter how much traffic comes, it can't play any role, of course, the setting is small, there is no data, and there is no reference value.

Fifth, the area, time, and setting are unreasonable.

Setting the time and region of the display reasonably can help you find the right group of people more accurately. Regarding time optimization, I will count real-time transactions and conversions at various time periods of the day. Generally, statistics are collected once a day for about half an hour, and continuous statistics are counted for about a week, and the data is fed back in the time period when the delivery is considered.

Collapse Jane Nian. For regional optimization, you must first look at the regional report in the background. View all the regional reports, and then export the order reports. In this way, you can count the transaction area of the baby, and pick out the provinces and regions with low ROI in the regional report, so as to improve the output of the region.