Are travel mini programs really easy to use? What is the value to the business

In fact, depending on the needs of tourism enterprises and merchants, if it can help businesses to conduct business better, it must be easy to use.

As for the value of travel mini programs for enterprises, there are several main aspects:

Increase** and expand the influence of the brand.

For tourism businesses with physical stores, the "nearby mini program" function in WeChat can directly display the offline stores of tourism enterprises in front of WeChat users within five kilometers, so as to achieve seamless connection between online and offline, which can effectively increase the degree of popularity.

Achieve social fission.

As we all know, the applet is developed on the basis of WeChat, and WeChat is one of the largest social platforms, and has one billion active users, if the tourism business can make good use of some grouping, bargaining, distribution and other marketing activities, it is easy to achieve social fission, a large number of users in a short period of time.

Increase conversion rates.

The Travel Mini Program can provide reminder notifications for users who have not paid for their orders. It is understood that when tourism merchants send reminder notices, the open rate and conversion rate are, which improves the conversion rate to a certain extent.

Of course, the value of the tourism applet to the enterprise is definitely not only the above aspects, there are many values waiting for you to feel, if you also want to develop a travel applet, recommend: Situ Smart Travel, the development of the tourism applet can better help tourism businesses to carry out business, to achieve the greatest value.

For enterprises, the value of developing a small program is usually as follows:

First, it brings huge traffic to enterprises.

Mini Programs are currently a project strongly supported by WeChat, so there are many entrances to Mini Programs in WeChat, such as drop-down lists, nearby Mini Programs, Discovery-Mini Programs, etc. And the more entrances, the easier it is for users to find relevant Mini Programs. For businesses, that means being able to capture huge amounts of traffic.

Second, help enterprises fission users.

Mini Programs can be shared directly with friends and groups. If a user thinks your Mini Program is very user-friendly, then that user is likely to share the Mini Program with his friends. If the company can cooperate with some marketing methods, it can better trigger the active sharing behavior of users.

Therefore, it can be said that Mini Programs can help enterprises fission users.

3. Help enterprises improve the probability of customer repurchase.

Mini Programs have a very powerful data management function, through which enterprises and merchants can analyze user behavior, so as to provide customers with higher quality services, increase customer satisfaction, and improve the probability of customers making secondary and multiple purchases.

Fourth, help enterprises improve the conversion rate.

For enterprises with WeChat, before the mini program is launched, it is often possible to divert the fans of *** to the ** or APP, and this diversion method, due to the cumbersome process, the conversion rate is generally not high. The WeChat applet can be directly associated with ***, and users only need to click to enter the applet, which is convenient and fast, and I believe that the conversion rate of this method is much higher than the former.

1. Advantages of Mini Programs in the Tourism Industry.

After the official launch of the WeChat Mini Program in January this year, after two months of silence, it has continued to open new functions since March, ushering in an explosive stage. At 1 a.m. on May 10, WeChat announced the official opening of the "Nearby Mini Program" function, perhaps this small step function can become a big step for WeChat Mini Program to link online and offline. It is precisely because the applet can be used anytime and anywhere, without the need to install these features, the WeChat applet was considered to be a tool that is highly in line with the e-commerce needs of the tourism industry at the beginning of its launch.

According to the "2017 WeChat User & Ecology Research Report" released by Tencent's Penguin Zhiku, as of December 2016, WeChat had a total of 100 million monthly active users worldwide, and the direct information consumption driven by it in the past year reached 100 million yuan. It can be seen from this that within WeChat, the content is very easy to disseminate. The travel industry itself has strong social and content attributes.

Many times, when tourists see a deeply touching travelogue and find a ** air ticket, they will have the urge to share it.

Third, the user experience is good.

Take the small program based on the travel route as an example, it has the advantage of being small and beautiful. Small, does not occupy memory, does not need to be installed, can be used anytime and anywhere, and does not cost traffic; Fast, small memory, page jump speed block, better experience than APP. From this point of view, the mini program in the tourism industry does meet the characteristics of the mini program, fast, light, users run out of leave, there is no redundant advertising push, there is no complex function, for tourists who travel 1-2 times a year, WeChat mini program is very suitable for this demand.

Fourth, the cost of customer acquisition is greatly reduced.

As we all know, the unit price of travel is high, so the cost of customer acquisition for travel agencies is correspondingly high. The high cost of development and promotion, coupled with the low-frequency nature of the tourism business, has become less and less cost-effective to develop apps when the number of users has not reached a certain level. For startups in the travel industry who are unsure whether to develop a real app with their limited resources, they can start testing with a mini program to get enough responses and user data.

Easy to use, for enterprises to use it depends on the demand, if the enterprise has a tourism business or through the travel applet to facilitate work, it is valuable.

It is definitely easy to use and can make the business realize profits.

Travel agencies develop small programs, if they operate alone, generally speaking, the functional requirements are not too complicated, basically similar to the functional requirements of an online ** small program. So the general template applet can meet the business needs, such as commodity management, marketing functions, member dust slip function, customer service, etc., so there are so many travel applet service providers on the market, how should we choose? You may wish to consider the following aspects:

1. Strength.

This is an important reference criterion for choosing a service provider, and powerful enterprises naturally have certain advantages in terms of team, products, and services. It can be comprehensively judged from the establishment time of the enterprise, team members, the number of customers served, third-party reviews, etc., generally speaking, merchants who have experienced years of market tests are more reliable. Weicheng Home has been deeply involved in the tourism industry for 8 years, has 26+ software copyrights, and has served more than 6,000 high-quality tourism enterprises, which is trustworthy.

Second, demand.

Before the production and development of the Mini Program, the first step is to clarify the requirements. It's definitely not okay to develop without knowing the requirements. For example, what functions are needed for this applet, whether there will be changes in the future operation and development, how to lay out the page, etc., you must connect with the service provider to make sure that the other party can meet your needs, and to judge whether you can make a mini program that exceeds the standards of your peers, so as to avoid unnecessary troubles later.

The company has become a leading provider of travel mini program solutions in China, empowering tourism enterprises to achieve digital transformation and improve operational efficiency and profitability through decentralized smart tourism solutions.

3. Services.

Some service providers have a very good attitude before receiving the money, and may ignore it once they cooperate and receive the fee. From production to launch to follow-up operation, the mini program needs to be guided by the service provider, so the service is very important, mainly based on the reviews of previous customers. Over the years, WeCheng Home has received countless customer feedback, and customers say that it is really good.

4. Fees.

The amount of cost is also a point to consider. At present, there are many ready-made mini program templates on the market, which can basically meet the needs of daily users, ranging from thousands, and are charged annually; In addition to the direct construction of the template, there is also the provision of separate development, this kind of development of the applet is basically a one-time, the source code is deployed by the user himself, ** is also more expensive, tens of thousands to hundreds of thousands, according to the needs of the good base. For general small and medium-sized businesses, it is recommended to choose the first type of template to make better, which is not expensive and convenient to use.

The tourism SaaS product independently developed by WeCheng Home is a composite S2B2C platform integrating small program distribution system, ticketing system, cloud warehouse system and management system, which realizes the functions of interbank procurement, distribution fission, rapid customer expansion, and internal management of enterprises.

With the improvement of people's economic level, tourism has become a major and popular way of leisure and relaxation, the market demand is large, and the development potential of the personalized market field should not be underestimated. However, it is difficult to maintain only offline travel agencies, and with hundreds of millions of daily activity on WeChat, more and more travel agencies are also using small programs to expand customers.

According to the user's travel habits, most users need to find a travel guide, understand the destination's food, accommodation, what are the characteristics and precautions, users basically rely on the Internet travelogue or guide, may need **different apps or browse different**, the whole process will be more cumbersome.

Some tourism diversion platforms like a certain trip and a certain cow will extract high commissions every time they bring tourists to the scenic spots. If you want to get extra**, you often need to pay for advertising. The Weicheng Home Travel Mini Program allows attractions to independently market to acquire customers without paying additional fees, and can also grasp the information of tourists to facilitate the recall of users.

While keeping it small and beautiful, the Micro Cheng Home Travel Distribution Mini Program can also meet special needs through customized plug-ins, such as membership points, grouping, coupons, Moments poster generation, etc., with the help of the Mini Program entrance, through chat sharing, fission according to social relations, and obtain more accurate customers.

The Weicheng Home Travel Mini Program can provide online ticket purchase, reservation services and other services, which is very in line with the concept of self-driving travel, which not only improves the customer experience, but also helps to streamline the personnel of the scenic spot. At the same time, the background of the Mini Program supports orders and user management, which also helps to optimize the work efficiency of scenic spots.

In addition to the basic social fission, the WeChat Mini Program of Weicheng Home also has strong data analysis capabilities, which can quickly call for detailed understanding of users' gender, age, region, number of clicks, consumption preferences, etc., and support graphical data analysis, so as to adjust market strategies, launch corresponding products for different user groups, and improve the marketing efficiency of Mukai.

Relying on the advantages of Internet technology, the mini program of Weicheng Home Travel Agency completes convenient booking, grasps the requirements and troubles of customers according to the analysis of their personal behavior data, and then touches them according to the humanized service items, so as to explore a large number of potential users for the travel agency and occupy a large number of market shares.

Hello, we must first understand why tourism companies need to develop small programs, in fact, because WeChat small programs really do not need to be **, within reach, everywhere direct, is a low-cost and efficient drainage weapon in the mobile Internet era, to sum up is to reduce development costs, form a closed loop of WeChat, natural communication advantages, and enjoy the traffic dividend and other four advantages. Tourism is a type of consumption with low frequency and high unit price, so compared with APP and other models, in fact, small programs are more convenient for our tourism industry.

For the tourism industry, the R&D team of Situ took the lead in launching a small program solution to help tourism companies seize a new round of traffic dividends, and decompose and design small programs from various aspects such as routes, tickets, activities, hotels, car rentals, etc. Understand the complete e-commerce delivery process, comparable to the user access experience of the native app, multi-channel rapid drainage, and direct order payment in the mini program. It is not only convenient to use hand to make sails, but also delicate and beautiful.

There are many people or enterprises at home and abroad who have developed a small travel itinerary, and the following are some of the more famous: 1Alipay Travel is a travel mini-program officially launched by Alipay, which provides various services such as attraction tickets, travel route planning, accommodation reservations, and air ticket reservations.

2.Mafengwo Tourism is a well-known tourism platform in China, which also has a small program to provide hotels, air tickets, attraction tickets, travel guides, group tours and other services. 3.It is an internationally renowned travel booking platform, and it also has a small program to provide air tickets, hotels, tickets and other services within the scope of the whole gap. 4.Airbnb, a well-known homestay booking platform, has also launched a mini-program version to provide short-term rental** search, booking and other services.

6.Expedia is a U.S.-based travel booking platform that provides airfares, hotels, car rentals and other services, as well as a mini-program version. 7.It is the world's leading ** hotel booking platform, which provides services such as booking hotels, resorts, apartments, etc., and can also get discounts in the mini program.