What developers and users are Mini Programs suitable for?

Mini Programs are suitable for users in any industry.

1. Potential users, as soon as they reach it, they attract accurate users.

casually opened the mini program page of his WeChat. First of all, there is a "nearby Mini Program" at the top of the Mini Program. Let me explain to you here, the mini program has the feature of 5 kilometers of free promotion, oh, within a business district, it is much more effective than pushing leaflets?

In the applet search bar, you can also search by category, if I search for the food column, then the food applet within 5 kilometers will be displayed, through the applet you can show the outside of the food**, specific address, **, and even**order order, isn't it convenient? In fact, this is a powerful function of the mini program to drain each other online and offline, which is much stronger than *** and APP, breaking the limitation of physical space.

In addition, after the WeChat update, the entrance of the Mini Program has become more and faster. It can be seen that Tencent has really taken great pains in the promotion of mini programs, in addition, Tencent cultivates users' awareness of the use of mini programs and the frequency of opening them through the small programs of small games, which can also be seen in the hard work. In addition, I have a superficial understanding of the production and development of small programs, and I heard that some small programs develop one, and the cheap one is only a few thousand yuan, which is a lot less money than developing an app.

For example, what about a small program that can order food in advance? Customers place orders directly on the mini program before they come, and after receiving the order here, they start to make them, and when the guests officially come to the store, the noodles are almost ready to be served. And the applet can also be shared directly with friends, without the need for customers to install cumbersome apps, in addition, guests can also pay directly, after all, WeChat's payment environment has been done great!

You can also set up a marketing module.

For example, the game module, the guests who came to the store on the same day can spend 100 yuan, and the cash lottery tickets can be used next time, in addition, you can also establish an interactive community, where customers who have consumed communicate in the interactive community, you can talk about dishes, give opinions, and make friends, which invisibly increases the stickiness of users.

So, which industries are suitable for making small programs?

Utilities. Users have always had a demand for tools, but they are not as demanding as chatbots. The attitude of users towards utility apps has always been that of "it is useless to keep it and it is a pity to abandon it".

Mini programs are particularly suitable for various tool software, which can meet the needs of users while not taking up space on users' mobile phones.

Life services.

Life services are a particularly large range, including many industries around our lives. The life service industry, which is mainly in the catering, fruit and other industries, is usually in contact with users. In these industries, if the cost of promoting an app is high, users may not accept this method.

Comparatively speaking, mini programs are a good choice. Mini programs for life service businesses can not only make it more convenient for users to use, but also achieve the purpose of online and offline promotion by enterprises.

E-commerce. When it comes to doing an e-commerce system on WeChat, the first thing that comes to our mind is a micro-store. WeChat store is a very popular way to shop on WeChat, but there are still great shortcomings compared with mini programs.

Enterprises that want to do e-commerce on WeChat must not mistake the excellent development opportunity of mini programs. For example, Jingdong, Suning Tesco, Meilishuo, Vipshop, etc., which were immediately settled in the mini program as soon as it was launched.

In the application scenarios of news and ***, you can try to develop your own applet, whether it is a community or a favorite, you can use the applet to improve the activity of *** users.

Writing is not necessarily, but it is needed for debugging and testing

Not necessarily. Attached is a tutorial for publishing Mini Programs without using developer tools.

Step 1: Package the Mini Program.

Step 2: Upload the Mini Program key configuration whitelist.

Step 3: Upload to the Official Accounts Platform with one click.

Step 4: Log in to the Official Accounts Platform and submit ** for review and release.

I don't know, but it's easy to use.

From the current point of view, which industries are most suitable for making Mini Programs.

And can it be done forever?

1. Catering applet.

"Clothing, food, housing and transportation" covers the basic needs of people's lives, among which "food" is the most concerned issue of people, and "what to eat" has become people's daily question. Nowadays, many catering businesses have produced catering mini-programs, which can not only facilitate consumers to make reservations, orders, payments, etc., but also save a labor cost and promotion expenses for merchants, and then optimize and rectify the catering stores.

2. Traffic applet.

More and more public transportation systems are connected to online users through mini programs, providing users with discounts and bringing some convenience. In addition, for some travel apps, they can also be turned to mini programs to facilitate users. In some of the urgently needed means of transport.

and other services. With the development of mobile Internet, users can save a lot of time by realizing online ** and one-click payment through small programs. There is no need to **hospital app or follow***, you can complete ** and make an appointment directly on the applet.

4. E-commerce applets.

Nowadays, mini programs have become the standard configuration of merchants, JD.com, Pinduoduo.

They have launched their own mini programs. For merchants, creating their own Mini Program is no longer constrained by third-party platforms, and they can also obtain more traffic through the entrance of the Mini Program, saving a lot of promotion costs. Nowadays, social e-commerce relying on mini programs has gradually become the standard configuration of the traditional e-commerce industry, and even some niche self-leading e-commerce companies are making efforts to make small program social e-commerce.

From the current point of view, the production of e-commerce applets is also the trend of the times.

There are many types of Mini Programs, and our main business is for public business, which is suitable for the development of Mini Program applications. And everyone knows that the Mini Program easily has more than 1.2 billion WeChat user groups with WeChat, which should be the largest user pool in China. From the perspective of merchant operation, the operation of Mini Programs does not require more manpower and material resources to build user acquisition channels like apps, and the threshold for reaching and acquiring online users with the help of Mini Programs is lower, and the user path and transaction conversion are also faster.

At the same time, at present, Mini Programs account for a relatively high proportion of online shopping and life services, while industries such as health, offline retail, and entertainment and games are far from reaching demand saturation in the market, and the market gap makes the development potential of Mini Programs even greater.

As for the types of mini programs that can be recommended, it mainly depends on our business direction, such as catering and e-commerce mini programs are good.

The first type is an online company that mainly sells templates.

The advantages are: **low, between a few thousand yuan and 10,000 yuan, convenient, and able to go online quickly;

The disadvantage is: the modification function is troublesome, here you need to avoid the low price trap, don't find out in the end that the template modification function costs more money than buying a template, and it is also a big fear. And it's not an independent digging hall, a template is sold to many businesses, and there is no guarantee for the repair of Trojan vulnerabilities once there is!

Well, that's probably it. Oh yes. There are also templates that are not used permanently, and generally have to pay a lot of annual fees every year.

The second is the mainstream way, which is a custom-developed network company.

The advantages are: unique, customized for your business or store, the function you determine, the requirements you determine, the later modification of bugs is convenient, it is also very convenient to change things, and the most important thing is the permanent right to use!

The disadvantage is: relatively high! The basic cost of the customized version ranges from tens of thousands of yuan to hundreds of thousands! But there is a reason why it is expensive, after all, the function is more comprehensive and better.

4. According to the development needs, determine whether the individual or the team will complete the development task, and then select the executive team.

5. Determination of the server: The first year of a server also ranges from 4000 to 1w, which is a big expense.

6. Technology selection: technology is not commonly used by the mainstream filial piety, if it is commonly used, then the cost of technical preparation will be reduced.

7. Begin to write large functional modules and general interface modules;

8. Interface and function connection;

10. Upload to the app store for customers to use.

The more experienced the Mini Program development company, the more guaranteed the quality of the Mini Program developed.

To determine whether a Mini Program development company has rich experience, companies can take a look at the company's past cases.

A professional Mini Program development company must have a complete technical team, because Mini Program development involves a lot of work, such as front-end development, back-end development, page design, and so on. These tasks cannot be done by 1-2 people. Therefore, when choosing a Mini Program development company, enterprises must look at whether the company they are about to choose has a complete technical team.

Whether a small program can run stably is not only related to its quality, but also related to whether it has done a good job of later maintenance. Therefore, when choosing a Mini Program development company, enterprises must choose a company that can provide perfect after-sales service. Although the fees of such companies are often a little higher than those of other companies, in the future, when there is a problem with the Mini Program, such companies can provide timely maintenance services.

The selection of Mini Program development is as follows:1. Inspect the strength of the development enterprise. If you want to develop a better Mini Program, choose a better development team first, remember not to feel bigger people, and then feel like a suitable project for yourself.

The development team should have advanced awareness, and can develop small programs suitable for the company's development according to the requirements of the company's future development, so as to attract more people to apply and achieve the company's publicity purposes.

Second, to ensure the cost performance. When choosing a Mini Program development company, it is necessary to choose a reliable company, how to ensure that there will be no problems in the use of Mini Program, and avoid imperfect effects or screen jams, which will affect the customer's feelings. Therefore, for any company, even if we choose to develop a mini-program, we must choose a cost-effective business, how to present their company's brand image, and then attract more customers.

3. Ensure after-sales service. Any type of software and applets will have some vulnerabilities in the development process. Of course, these are all normal phenomena.

Therefore, when choosing a Mini Program development company, you must choose a company that provides after-sales service, and how to better maintain and maintain the Mini Program in the future.

Whether it is a custom-developed applet or a template applet, its functions do not affect your normal use. If you want a template applet, some can only meet half, or 80% of the functions you need, then you can go to two ways to choose, choose a template company that can carry out secondary development, both template applets, but also secondary development.

Before choosing a template applet, you first need to clarify your ideas, shorten your existing business process, or streamline it, and present the core with the template applet, and individual functions can be redeveloped to achieve it, which can not only meet the functions you need.

There are a few points you can choose when choosing a small program making software.

1. Easy to use and can relieve the load for merchants.

Mini programs should not be a pressure on the store, but should be a simple and convenient promotion tool. If you think that the actual operation of the selected applet maker software is too complicated and the system software is too vague, then you are not suitable for you. Therefore, choosing a small program data small program making software is generally relatively simple, seeing is believing, there is no technical threshold, and it is suitable for beginners.

2. The template design should be in line with your estimate.

The template of the applet maker software should be in line with today's aesthetic fashion trends and make you dislike. Today's fashion trends are more respectful of minimalist styles, and colorful supermarket design methods are not suitable for mini programs.

High-end design scheme, simple structure The message is very rhythmic, reducing the visual impact of segmentation and over-exuberant design and decoration. In addition, the design concept should match your field to ensure that the page is in line with the customer's psychological judgment and conducive to the transformation of the promotion model.

3. Simple and practical, lose these superfluous elements.

Only pursue a perfect and unique scenario solution. The Mini Program itself should not be used as a complex load service platform, this is a simple and light Mini Program making software, so the Mini Program making software you choose should also pay attention to practicality and high purpose to meet your special functional standards.

The small program bai sequence can realize the connection of "people and things", which is also an important part of the Internet of Things, and now it has realized "people and people", "answer things and things", so this is the meaning of the applet, you can imagine, no matter when you are in the time, where, when you need it, you can meet it through the applet, simple, easy to operate, save a lot of energy and trouble, you say this is not valuable to users.